WPFL Hospital Organ
Donation Campaign
OPTN/UNOS Region 9 Meeting
October 1, 2014
Albany, New York
Nancy Ryan
Hospital Development Associate
Finger Lakes Donor Recovery Network
WPFL Hospital Campaign
• WPFL – National initiative to increase organ, eye,
tissue, blood, and marrow donation through outreach
efforts where Americans work, study, and worship
• Hospital Campaign – Dynamic collaboration to
increase registry enrollments, involving:
– Public education and hospital development staff at
organ, eye, and tissue donation organizations
– Hospitals
– National Partners
National Partners
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American Hospital Association
American Society of Transplantation
American Society of Transplant Surgeons
Association for Multicultural Affairs in Transplantation
Association of Organ Procurement Organizations
Donate Life America
Donation and Transplantation Community of Practice
International Transplant Nurses Society
NATCO, The Organization for Transplant Professionals
Organ Donation and Transplantation Alliance
United Network for Organ Sharing
Registry Enrollments – Phases I-III
327,815
registry
enrollments
Phase III Achievements
(concluded May 31, 2014)
• 397 enrolled hospitals and 78 enrolled
transplant centers earned gold, silver, or
bronze levels of recognition
• 32 enrolled OPOs, 18 enrolled DLAs, and
13 enrolled state hospital associations
received recognition
Phase IV
August 2014 – April 2015
Goals
• Increase donor registration by 100,000
• Enroll additional hospitals, transplant centers, DLAs, eye
banks, tissue banks, and state hospital associations
• Boost the activity level of all partners
Enrolled Partners
(as of 9/30/14)
1288 of 4,471 Hospitals
160 of 247 Transplant Centers
26 of 52 State Hospital Associations
58 of 58 OPOs
100% OPO
Enrollment!
25 of 52 DLAs
Annual Challenges
• Enrolled hospitals earn
recognition through
challenges
• More than 40
suggested donor
registration activities
to earn points
• Campaign Scorecard
for recording actions
www.organdonor.gov/howhelp/hospitalcampaign.html
Campaign Resources
• Enrollment form, communications
materials on HRSA website
• Scorecard and Guide
 Coming soon in Spanish
• Learning Series webinars
• Toolkit widget
 Link for partner websites
• Dr. Koh AOPO video
 Available at organdonor.gov
• Campaign coaching
www.organdonor.gov/howhelp/hospitalcampaign.html
www.youtube.com/user/HRSAtube
Enroll in the Hospital Campaign
• Enroll in the Hospital Campaign at:
www.organdonor.gov/howhelp/hospit
alcampaign.html
• Join WPFL e-news list
– email request to:
wpfl@akoyaonline.com
For More Information contact:
HRSA/Division of Transplantation:
• Mary Ganikos: MGanikos@hrsa.gov
• Rita Maldonado: RMaldonado@hrsa.gov
Division of Transplantation
Health Resources and Service Administration
301.443.7577
Akoya Support:
• Genna Cavanaugh: Genna@akoyaonline.com
• Shelly Morningstar: Shelly@akoyaonline.com
• Bette Hughes: Bette@akoyaonline.com
THANK YOU!
Join Us for Our Next
Webinar
Wednesday, October 22, 2014
2:00 – 3:00 p.m.
https://akoyaonline.adobeconnect.com/wpfl
webinars/