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GL events,
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GL EVENTS
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« The venue perspective of the coming
years and a vision of the long-term
strategy and market approach »
ICCA France-Benelux Chapter Summit
February 18-19, 2013
The Hague – Bel Air Hotel
James Debos – International PCO Director – GL events
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GL events Group
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GL events: an integrated offer for the MICE
SERVICES
FOR EVENTS
ORGANISATION OF
CONGRESSES / CORPORATE
EVENTS AND TRADE
FAIRS/EXHIBITiONS
Listed on the Stock Exchange
2012 sales: €824 million (>50% internationally)
Employees: 3 700
Locations: 91
Events hosted: 2,700
Visitors: 8 million
VENUE
MANAGEMENT
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GL events Venues
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Venue Management: key figures
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36 venues, representing over 1 000 000 m²
of exhibition and event space
28 amphitheatres and auditoriums and 340 meeting rooms
Organiser of over 250 fair and trade shows including over 76 fairs
and trade shows through on our own fair grounds, representing
sales of close to €50 million
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2 700 events held for sales of close to €140 million
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Hosted over 240 concerts and performances
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36 000 exhibitors welcomed
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Over 8 million visitors, spectators and participants welcomed
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11 Congress Centres
Palais de la Mutualité –
Paris - France
Centre de Congrès
Pierre Baudis –
Toulouse - France
Palais Brongniart – Paris France
Polydôme - ClermontFerrand - France
Square – Bruxelles –
Belgique
Cité l Centre de Congrès l
Lyon - France
Centre de Congrès de
Saint-Etienne - France
World Forum
Conference Centre –
The Hague – Pays-Bas
Nice Acropolis - France
Centre de Conventions
International de Barcelone
- Espagne
Centre de Congrès &
d’Expositions
Ankara - Turquie
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13 Exhibition Centres
Eurexpo –Lyon France
Riocentro - Rio de
Janeiro - Brésil
Pudong - Shanghai
Lingotto Fiere –
Turin - Italie
Toulousexpo –
Toulouse - France
Metz Expo - Metz
Métropole - France
Parc Floral Paris - France
Mégacité Amiens - France
PadovaFiere –
Padoue - Italie
Grande Halle
d’Auvergne - France
Troyes Expo France
Hungexpo –
Budapest - Hongrie
Le Chorus – Vannes
- France
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11 arenas and multipurpose venues
Zénith d’Auvergne
- France
Le Scarabée –
Grand Roanne
France
Hôtel Salomon de
Rothschild – Paris
- France
La Verrière – St
Etienne - France
HSBC Aréna - Rio
de Janeiro - Brésil
PalaOval – Turin Italie
Château de SaintPriest Lyon France
Le Grand Cercle –
St Etienne France
The Seed –
Istanbul - Turquie
La Sucrière - Lyon
Battersea Evolution –
Londres - UK
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Venue Management: our profession
The venue management profession involves:
 Managing event venues,
 Selling the destination and venues to events’ organizers in
the market,
 Organizing events (fairs, shows, etc.),
 Developing the economic impact and employment prospects
created by the venues' business (hotels, restaurants, etc.),
 Ensuring the best maintenance of the buildings that are under
contract or ownership,
 Respecting the principles and objectives of public services,
 Ensuring and developing socio-economic and cultural activity
in towns or regions.
Our mission as a public service concession holder
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Venue Management: multifunctional
Given the fact that venues are multifunctional, GL events
focuses on 5 types of venue:
 Congress Centres
 Exhibition Centres
 Sports Arena and Stadiums
 Concert Halls
 Reception Halls
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Perspective of the coming
years & long-term strategy
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The market
The event market has been changing tremendously over the last
few years:
 Concentration of organizers (merge and acquisition)
(Exhibitions, PCOs, Venue management companies)
 Emergence of global players in the venue management (AEG
OGDEN, SMG, Live Nations…)
 Massive investments from destinations: due to the positive
external effects venues have on the local economy, governments
are investing in building new and up-to-date venues.
 Strong incentive policies from destinations to attract
international events (Kuala Lumpur, Macao, Abu Dhabi…)
 Diversity of the market’s needs => multi-functional capacities
of the venues, so they may host to all types of events
Working towards a mature, international and professional market,
where the sales and the promotion of an isolated venue in the
event market prove to be more and more difficult
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Long term strategy
 Integration of all our services (venue, organization and
services)
 To create synergies within our Business Units and our
three main activities
 To develop customer loyalty around our Premium
Convention Centre destinations (Nice, Brussels, Lyon,
Paris, Barcelona, Budapest and Ankara)
 To rotate events between the different Exhibition Parks in
France
 Efficient communication regarding the venues and the
destination
 A market “positioning and segmenting” (Palais Brongniart)
 To become a well known expert in terms of venue
management consulting (optimizing spaces,
multifunctional, traffic flow, additional revenues, service
integration…)
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A strategic position
acquired
internationally in a
few short years
 GL events: major player
with a global and
international offering
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 Venue management
 Services
 Organisation
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Source ICCA, June 2011
Congresses and conventions
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Development’s levers
 GL events network-based organization in terms of:
 Sales, Marketing & Communication
 Purchasing & Financial control
 Human Resources Management
 Data bases
 …
 Business synergies among employees from our three main
activities
 Sharing of experiences and competence
 An increase in productivity in order to improve the quality of services
to our customers
 A common business culture, shared objectives and values
 An operational approach with shared work-process and common
means
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Market approaches
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Local approach
 Think Local: evaluate, promote and optimize the creation of
additional values within territories (economic, intellectual and
social)
 A wide range of partnership
 Win-win contracts with public authorities
 Increase the relationship with territories:
 respect and consideration of regional cultures,
 shareholder, commercial or strategic alliances with institutional and
socio-economic actors of destinations
 event creation linked with the economic and cultural local
specifications
A business organisation that respects local cultures
and identities is prepared for market changes
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National approach
Our objectives in terms of development in France:
 To create a network of Exhibition Parks throughout the
country
 To take over the management of Convention Centres
within Business Tourism destinations
 To seize opportunities for Reception venues, Theatre and
Concert Halls and Arenas
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International approach
Our objectives in terms of international development:
 To develop the number of venues managed in areas where
we are already present: Spain, Italy, Turkey, Brazil,
Eastern Europe.
 To invest in developing countries
 To seize management and privatization opportunities
 for Exhibition Parks, in major economic centres
 for Convention Centres, in Business Tourism destinations
The combination of local expertise and the know-how of
GL events allows for better development
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GL events,
Bringing people together