Social Media: Implications for
Journalists & Executives
Media Workshop: Partnering with the Media to Promote
Understanding of Port Dynamics and Transport Logistics along the
Northern Corridor
19th– 21st November, 2012
Mombasa Continental Resort and Spa
________________
CHURCHILL OTIENO
Managing Editor – Digital & Convergence
Nation Media Group
• NMG Experience
• The most important thing in communication is
to hear what isn't being said —Peter Drucker
• Media Convergence: Journalism Redefined
• Social Media: Play or work?
• The new executive: Direct line to your publics
• Navigating the Madness
NMG in the Digital Space
Brand Products
 nation.co.ke
 bdafrica.com
 theEastAfrican.com
 ntv.co.ke
 ntv.co.ug
 easyfm.co.ke
 monitor.co.ug
 citizen.co.tz
 africareview.com
 Zuqka.com
 E-papers




Nation
EastAfrican
Buss. Daily
Taifa
www.nation.co.ke
Mobile Products

NationMobile 6667

Breaking News

Politics

Jobs

Love

Stock

Sports

Entertainment

LifeStyle

CountyNews

Ngoma 6025
Service Products

N-soko/Jobs

N-soko/Property

TwendeTwende

Swahilihub.com

syndication.nation
Current Traffic : nation.co.ke
Pageviews
24,000,000
23,500,000
23,000,000
22,500,000
22,000,000
nation
21,500,000
21,000,000
20,500,000
20,000,000
19,500,000
Jan
Feb
Mar
www.nation.co.ke
Apr
May
June
July
August
Sept
Current Traffic
4,000,000
3,500,000
3,000,000
2,500,000
n-soko
Africa Rev.
2,000,000
TEA
BDAfrica
1,500,000
1,000,000
500,000
0
Jan
Feb
Mar
www.nation.co.ke
Apr
May
June
July
August
Sept
NMG on Social Media
Facebook
•1.1m+
Twitter
•366k+
YouTube
•112m+
views
who is the media?
#KPA
Power shift
Democratisation
of media
Perception is
reality
Crowdsourced
realities
global mobile trends
global internet trends
who’s driving internet growth?
Kenya’s IDI spiderchart
Web
Twitter
FB
Mobile
Media
Convergence
Blogs
Email
Flickr
G+
YouTube
Private thought pushed into public space at the speed of light
Convergence
Camera
MP3 player
Computer
+ Internet
TV
Radio
Audio
Recorder
Games
Console
GPS
Others
(Diary,
watch, etc)
…consider
• Where do people run to when a story breaks?
• How well represented is your perspective during
crisis?
• What opportunity for audience/customer
engagement?
• How effective for building of personal brands?
Whose Message?
Publics
Language
Style
Frequency/Speed
Engage
3 Qs
• How do you use social media as a reporting
tool?
• How do you use social media as a promotional
tool?
• How do you balance your personal vs
professional images?
accuracy
transparency
fairness
ethics
impartiality
honesty
…some issues
• Statements on social media can be just as
defamatory/hateful as they would be if
published elsewhere
• Lasting memory…….first OR wrong
• RTs = Endorsement
• Identity fraud
• Cultural competence
• To whom are you accountable?
Social Media Mentions
Key Takeaways
•
•
•
•
Speed is of essence
No secrets / Publish into eternity
You will rarely have all the answers
No predicting tomorrow
@otienoc | cotieno@gmail.com | Facebook.com/cotieno