Korea-Italy Business Forum on Creative Economy The 18th Maekyung Media Group Global Forum in Milan June 5th, 2014 Palazzo Clerici, Milan Italy PROGRAM Organized by: Embassy of the Republic of Korea to the Italian Republic Supported by: Partnered by: Ministro degli Affari Esteri Ministro dello Sviluppo Economico MILAN JUNE 5th 2014 09:00 - 18:00 Palazzo Clerici, Via Clerici 5, Milano 09:00 - 09:30 PARTICIPANTS REGISTRATION 11:00 - 12:15 ROUND TABLE “ITALY-KOREA ECONOMIC RELATIONS: UP TO THEIR POTENTIAL? 09:30 - 09:45 OPENING SESSION SHARING EXPERIENCES” Daewhan CHANG, Chairman of Maekyung Media Group moderated by Jangwoo LEE, President Paolo MAGRI, Executive Vice President of Korean Academic Society and Director of the Institute for International of Business Administration Political Studies (ISPI) Riccardo MONTI, President of the Italian Trade Bruno ERMOLLI, President of Promos - Milan Agency (ITA) Chamber of Commerce DoHoon KIM, President of Korea Institute Welcome address by the Mayor of Milan City for Industrial Economic and Trade (KIET) Giuliano PISAPIA Carlo ALTOMONTE, Associated Professor in Economics of European Integration 09:45 - 10:00 Intervention of the Undersecretary of State at Bocconi University for Foreign Affairs from the Italian Republic Seungcheol LEE, Vice Chairman & CEO Benedetto DELLA VEDOVA of the Federation of Korean Industries (FKI) Fabio CALIANDRO, Head of Specialized Services 10:00 - 10:15 Intervention of the Minister of Industry, Trade Department of Promos - Milan Chamber and Energy from the Republic of Korea of Commerce Sang-jick YOON 10:15 - 10:30 12:15 - 12:30 Q&A SESSION & CONCLUSION 12:30 - 14:00 BUSINESS LUNCH 14:00 - 18:00 B2B SESSION Announcement of Joint Press Release by the Undersecretary of State for Foreign Affairs from the Italian Republic Benedetto DELLA VEDOVA and Ambassador of the Republic of Korea to Italy Jae-Hyun BAE 10:30 - 11:00 COFFEE BREAK Palazzo Giureconsulti, Piazza Mercanti 2, Milano