Cloud Advisory Service Customer Presentation

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Dataföreningen Sundsvall
Strategi och implementering av
Cloud-tjänster ur ett
affärsperspektiv
Peter Bolt, EMC Global Services
Henrik Dahl, VMware
© Copyright 2014 EMC Corporation. All rights reserved.
1
Azure-kraschen sprider oro
Computer Sweden, 2014-11-20
Hur påverkar
detta vår
strategi och
våra beslut?
De stora problem som
drabbat Microsofts
molnplattform Azure
manar till eftertanke.
Besiktas it-chef Mattias
Nordgren konstaterar att
det hade varit riktigt
jobbigt om företaget
kommit i gång med sin
övergång till Azure.
© Copyright 2014 EMC Corporation. All rights reserved.
2
Agenda
 Vilka är vi och vad gör vi? The EMC Federation
 Bakgrund och dagens (IT) utmaningar
 Hur ta fram en molnstrategi?
 Hur väljer man ut ”rätt” applikationer för molnet?
– Avseende legala krav, komplexitet, säkerhet, risk mm
 Hybridmoln, portaler och vägen dit
 Hur förhindra inlåsningseffekten
 Q&A
© Copyright 2014 EMC Corporation. All rights reserved.
3
The EMC Federation
© Copyright 2014 EMC Corporation. All rights reserved.
VIRTUAL
WORKSPACE
BUSINESS
DATA LAKE
SECURITY
ANALYTICS
BIG DATA SOLUTIONS
PLATFORM AS A SERVICE
AGILE APPLICATION DEVELOPMENT
SOFTWARE-DEFINED DATA CENTER
HYBRID-CLOUD, MOBILITY
INFORMATION INFRASTRUCTURE
CONVERGED INFRASTRUCTURE
Partners
SERVICE PROVIDER
ENTERPRISE DATA CENTER
PLATFORM
AS A SERVICE
ADVANCED SECURITY
SOFTWARE
DEFINED
DATA CENTER
Converged
Infrastructures
4
EMC Global Services Portfolio
Transforming & Optimizing IT to Deliver IT as a Service
INFRASTRUCTURE
TRANSFORMATION
APPLICATION
TRANSFORMATION
OPERATING MODEL
TRANSFORMATION
CLOUD
Leveraging Big Data to Transform Business
INITIATIVES
BIG
ARCHITECTURE
INSIGHTS
DATA
Securing & Protecting Information to Safeguard Business
CONTINUOUS
AVAILABILITY
ADVANCED
SECURITY
INTEGRATED
BACKUP AND RECOVERY
TRUST
Technology Acceleration Services
Residency, Managed Services, Out-Tasking
© Copyright 2014 EMC Corporation. All rights reserved.
5
EMC Global Services
Transformation Services for ITaaS / Cloud
Modernize the
Application
Portfolio
APPLICATION
TRANSFORMATION
Application Fabric
Upgrade the End
User Experience
Enable Modern
Third Platform
Applications
Transition to
Software Defined
Infrastructure
TRANSFORMATION
User Portal
Data Fabric
Cloud Fabric
2nd
Platform
Existing Apps
3rd Platform
New Apps
INFRASTRUCTURE
Standardize,
Virtualize and
Consolidate
OPERATING MODEL
TRANSFORMATION
LEGACY
HYBRID
PUBLIC
© Copyright 2014 EMC Corporation. All rights reserved.
PRIVATE
New
Roles
Service
Catalog
Transform People
and Processes for
ITaaS
Policy
Engine
Orchestration
Engine
Package IT for
Business
Consumption
Agile
Processes
Re-engineer IT
Financial Management
for Cloud
Metering
Engine
6
Bakgrund och dagens (IT)
utmaningar
© Copyright 2014 EMC Corporation. All rights reserved.
7
BILLIONSMobile
OF USERS
Mobile
2014/2015
BIG DATA
Cloud
Cloud
Big Data
Mobile Devices
OF APPS
Social
HUNDREDS OF MILLIONS
OF USERS
TENS OF THOUSANDS
OF APPS
LAN/Internet
2000
SocialMILLIONS
Client/Server
PC
MILLIONS
OF USERS
1980/90
Source: IDC
© Copyright 2014 EMC Corporation. All rights reserved.
THOUSANDS
OF APPS
Mainframe, Mini Computer
Terminals
8
Enterprise IT Monopoly Is Eroding
>50%
USE OUTSIDE
SERVICE
PROVIDERS
WHY?
41%
FA S T E R
SERVICE
DELIVERY
41% E X P E RT I S E
TECHNICAL
Source: IDG /CIO Big Picture Global Survey: Dual Perspective of ITaaS , June 2013
© Copyright 2014 EMC Corporation. All rights reserved.
9
Rogue IT Concerns
Your organization has Rogue IT that you aren’t aware of and it is
not going away…
72% of organizations saw at least one incident of
unauthorized use of cloud computing1
45% of IT organizations had at least one instance
of unauthorized IP upload to cloud service1
By 2015, 35% of enterprise IT expenditures will
happen outside of the corporate IT budget2
Most organizations underestimate Cloud App usage
by 90%3
1) 2013 US Cloud Security Survey
2) www.gartner.com/predicts
3) Netskope
© Copyright 2014 EMC Corporation. All rights reserved.
By 2017 the CMO will spend more on IT than
the CIO2
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Business & IT Model Changes have forced the
need to Transform
•
Role of IT has changed  Service Broker / IT
Supply Chain
•
Hard to Start – Confusing, Complex & Risky
•
Greenfield is not enough – have to deal with
Legacy (2nd & 3rd Platforms)
•
Current Transformation Approaches are:
–
Resource intensive – do not scale and
are not repeatable
–
Rely on tribal knowledge – unintelligent,
slow and risky
© Copyright 2014 EMC Corporation. All rights reserved.
Cloud
Apps
IT Transformation
Elements:
Application Portfolio
Rationalization
Cloud Suitability &
Selection
Application Modernization
& Workload Migration
Intelligent Workload
Decisioning
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And – The Hybrid Cloud is Here
PUBLIC
HYBRID
LEGACY
PRIVATE

Public cloud services grow 17.5% in 2014 to $155 billion (Gartner)

55% enterprises prioritize internal private cloud adoption in 2014 (Forrester)

Three-fourths of large enterprises to have hybrid clouds by 2015 (Gartner)
© Copyright 2014 EMC Corporation. All rights reserved.
12
Forming a cloud strategy – 3 levels
IT TRANSFORMATION WORKSHOP
Customer Not Sure
Where To Start
© Copyright 2014 EMC Corporation. All rights reserved.
CLOUD ADVISORY SERVICE
Customer Evaluating
Cloud Opportunity
EMC ENTERPRISE HYBRID CLOUD
Customer Knows
13
Hur börjar man?
IT TRANSFORMATION WORKSHOP
Customer Not Sure
Where To Start
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14
A Half Day Workshop to Clarify
Strategy to Deliver ITaaS
© Copyright 2014 EMC Corporation. All rights reserved.
15
The Benchmark Questionnaire
Client answers thirty questions about their present state
and 24 month future state goal for:
• IT Service Strategy
• Infrastructure Transformation
• Operations Transformation
• Application Transformation
© Copyright 2014 EMC Corporation. All rights reserved.
16
Workshop Presentation and discussions
based on Customer Benchmark Results
Service Strategy Metrics
One “Overall” Benchmark
Score
© Copyright 2014 EMC Corporation. All rights reserved.
Four ‘Transformation Initiative’
Benchmark Scores and Recommendations
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The Post-Workshop Report
• Prepared by the workshop team
within one week
• Summarizes workshop benchmark
data, findings, and
recommendations for client’s
executives
• Documents workshop conclusions
regarding prioritized next step
initiatives for IT transformation
• May be accompanied by an EMC
solution proposal
© Copyright 2014 EMC Corporation. All rights reserved.
18
Nästa steg,
eller för er som redan
är igång och är
motiverade
CLOUD ADVISORY SERVICE
Customer Evaluating
Cloud Opportunity
© Copyright 2014 EMC Corporation. All rights reserved.
19
Challenge: Determine Which Apps Where?
PUBLIC
HYBRID
LEGACY
PRIVATE
Decision Logic
Analytics
© Copyright 2014 EMC Corporation. All rights reserved.
Email
CRM
ERP
Collaboration
Portal
Application
Development
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EMC Cloud Advisory Service
Automated, faster, business aligned, tailored, repeatable insight
Current state
Future state
ALIGN
APPLICATION
PORTFOLIO
DETERMINE
CLOUD
SUITABILITY
Execute
REPLATFORM
AND
MIGRATE
• More than a decade of application
transformation success
• Thousands of application
transformation engagements
• Repeatable, tailored process
provides insight for confident
decision making
• EMC automated, tool-based
approach is 50% faster and
requires 75% fewer client
resources than traditional manual
techniques
• Leading cloud infrastructure
provider
© Copyright 2014 EMC Corporation. All rights reserved.
21
© Copyright 2014 EMC Corporation. All rights reserved.
22
Classification Dashboard
Each application aligned with business drivers not technology
Identifies
priorities for
potential
action
Automated classification of your portfolio
aligned to your business drivers
Customer
defined
business drivers
Portfolio level
view empowers
executives to
make informed
decisions
© Copyright 2014 EMC Corporation. All rights reserved.
23
Mapping Applications to Business Process
Applications mapped
to business activities
in value chain
Applications mapped
to business value
chain
© Copyright 2014 EMC Corporation. All rights reserved.
24
Portfolio Perspective on Cloud Fit
Summary of cloud
suitability across
portfolio
Business affinity
by application
Cloud fit score
ranked by
application
Summary of
recommended cloud
models across portfolio
© Copyright 2014 EMC Corporation. All rights reserved.
Business and technology
criteria driving cloud fit
score
25
Application Attributes Guide Cloud Suitability
Shows number of
applications in each
application type
(e.g. E-commerce)
Filterable cloud suitability attributes
(e.g. life cycle stage, development
language) for application set
© Copyright 2014 EMC Corporation. All rights reserved.
Shows number of
database types across
application set
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Deployment Architecture
Recommended application
component deployment
(e.g. web, application,
database servers) based
on application behavior
patterns
Predefined application
types, whose behavior
patterns drive technical
design characteristics for
cloud placement
© Copyright 2014 EMC Corporation. All rights reserved.
27
Detailed Application Configuration
Recommended
application deployment
topology
Web server host
deployment
topology and
configuration
© Copyright 2014 EMC Corporation. All rights reserved.
Application server
host deployment
topology and
configuration
Database server
host deployment
topology and
configuration
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Result: Place Applications in the Right Cloud
Suitability
Evaluation
Placement
Recommendation
Email
PUBLIC
PUBLIC
CRM
ERP
Collaboration
Portal
Application
Development
vCloud Air
PRIVATE
PRIVATE
Supply Chain
...
Analytics
LEGACY
Confirm business
requirements and
technical feasibility
© Copyright 2014 EMC Corporation. All rights reserved.
Validate detailed
technical
requirements,
cloud architectures
29
För er som bestämt er
att bygga ett hybrid
moln eller erbjuda en
riktig cloud tjänst,
internt eller externt:
EHC från hyllan /
Plug & play.
EMC ENTERPRISE HYBRID CLOUD
Customer Knows
© Copyright 2014 EMC Corporation. All rights reserved.
30
The Well-Run Hybrid Cloud
Consumerized: Choice of Device
Self-Provisioned Within Business Policy
Standardized Services
Transparent Pricing & Service Levels
Brokered As Well As Built
Automated Deployment
The well run Hybrid Cloud
© Copyright 2014 EMC Corporation. All rights reserved.
31
EMC Hybrid Cloud Solution With VMware
Greater Agility, Leverage Existing Skills & Process
EMC ENGINEERING
SELF SERVICE
EMC CLOUD
SERVICE
PROVIDER
MANAGEMENT &
ORCHESTRATION
CONVERGED
INFASTRUCTURE
SOFTWARE-DEFINED DATA CENTER
Compute
Storage
VIPR SW-DEFINED STORAGE
VMAX
© Copyright 2014 EMC Corporation. All rights reserved.
VNX
Isilon
Network
VMWARE VCLOUD
AIR
DATA
PROTECTION
Data
Domain
Avamar
VPLEX
& RP
32
EMC Hybrid Cloud Optimization Services
Services to Accelerate Your Time to Value
Choice of Device
End-User Computing Strategy
Self-Service Portal
Unified Service Portal Implementation
Standardized Services
Service Catalog Strategy & Design
Transparent Pricing
Financial Transparency
Broker of Services
Cloud Advisory, vCloud Air
Automated Provisioning
Infrastructure Automation
© Copyright 2014 EMC Corporation. All rights reserved.
33
VMware’s Differentiation
HYBRIDITY
hy·brid·i·ty [hahy-brid-i-tee]
The seamless extension of on-premises infrastructure
to the cloud that enables application and data
mobility while retaining control via existing people,
processes, tooling, and automation
Hybridity and Public Cloud
Your Data Center /
Private Cloud
Rewrite
Existing Apps
Incompatible Public
Clouds
Integrate
Networks
Find
Management
Tools
Learn New
Processes &
Skillsets
35
Hybridity And vCloud Air
Retain people, process, tooling, automation
Mobilize applications and data
Extend compute, storage, networking infrastructure
36
Hybrid Cloud Platform
Seamlessly Extend Your Data Center — Any Application. No Changes.
vCloud Air™
On-Premises
Outside-In Consumption
DevOp
s
IT
New Apps
Developer
Disaster Recovery & Existing Apps
Inside-Out Consumption
Same Management. Same Networking. Same Security.
37
What is vCloud Air
vCloud Air IaaS and PaaS Components
Infrastructure
Infrastructure Services
Application Services
Compute
Hybrid Management
Platform-as-a-Service
Storage
Desktop-as-a-Service
Database-as-a-Service
Networking and Security
Disaster Recovery
Mobile
38
Core Service Offering
Application and PaaS Services
Common identity, API, management, security, networking
Dedicated Cloud
Physically isolated
“Your own private cloud”
Virtual Private Cloud
Disaster Recovery
Logically isolated multi-tenant
Guaranteed resources
Logically isolated multi-tenant
Warm stand-by
Subscription + OnDemand
VMware Global Support Services
39
39
Why Customers Choose Cloud Services
Dev/Test
Extend Existing
Apps
Disaster
Recovery
Test once, deploy
anywhere
Only cloud that
makes this easy
Consistency,
simplicity,
price
Modernize
Enterprise
Applications
Next Generation
Applications
Control speed of
transition; reliability
Performance,
reliability, flexibility
40
EMC Hybrid Cloud Value Prop
Thousands of man hours of integration for free
Continuous updates and software versions
EMC
HYBRID
CLOUD
© Copyright 2014 EMC Corporation. All rights reserved.
Full service catalog  automated data services
Time to delivery  EMC World 5:45 hours
30 days or less from PO, and 5 days from landing
True hybrid cloud integrated offering
VMware Air and CSP
Can leverage existing investments
Current Vblock, EMC Storage with BYO, VSPEX, VMware
licensing…
41
Summering
Transformation Services for ITaaS / Cloud
Modernize the
Application
Portfolio
APPLICATION
TRANSFORMATION
Application Fabric
Upgrade the End
User Experience
Enable Modern
Third Platform
Applications
Transition to
Software Defined
Infrastructure
TRANSFORMATION
User Portal
Data Fabric
Cloud Fabric
2nd
Platform
Existing Apps
3rd Platform
New Apps
INFRASTRUCTURE
Standardize,
Virtualize and
Consolidate
OPERATING MODEL
TRANSFORMATION
LEGACY
HYBRID
PUBLIC
© Copyright 2014 EMC Corporation. All rights reserved.
PRIVATE
New
Roles
Service
Catalog
Transform People
and Processes for
ITaaS
Policy
Engine
Orchestration
Engine
Package IT for
Business
Consumption
Agile
Processes
Re-engineer IT
Financial Management
for Cloud
Metering
Engine
42
Frågor?
Peter.bolt@emc.com / 070-607 6595
hdahl@vmware.com / 070 556 7732
© Copyright 2014 EMC Corporation. All rights reserved.
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