“Creation of a tourism productsteps and co-operations among
guest houses, attractions”
January, 29th 2012
Rousse, Bulgaria
To obtain
information
Information
To book, to get to and be
Animation on
back from the destination The stay at
the destination the spot
Mediation and
Transport
Accommodation
ADDITIONAL SERVICES
Attractions




Primary element of tourism
Composition of various elements
Organic and sellable
80% of time composed by consumer itself
3

Elements of spontaneous attractiveness
◦ Natural
◦ Cultural

Elements of derived attractiveness
◦ Infrastructural
◦ Organizational
4
Building up of Tourist Products
5

Elements of spontaneous attractiveness
◦ Natural
 Climatic
 Landscape
 Thermal resources
 Health care resources
◦ Cultural
 Historical
 Artistic
 Folklore
 Cultural events
6
Tourism products are a combination of
two components:
ACTIVITY
SETTING
SETTINGS...
Built Environments
Natural Environments
BUILT ENVIRONMENTS...
• Theme parks
• Resorts
• Infrastructure
CARRYING CAPACITY
Built Environments
Natural Environments
NATURAL SETTING
Many tourists are
accepting of a small
number of people
around them, but
generally travel to
natural settings
to experience
some degree
of solitude
and quiet.
Table 1: Comparison of Factors Affecting Economic Impact
Wildlife Viewing Trip Type
Primary
Secondary
Incidental
Other
Average In-State Expenditures
$1,051
$818
$784
$465
% Trips Lasting More Than 1 Week
68.1
58.6
45.7
30.8
% Trips to More Than 1 Region
67.3
60.5
56.6
43.1
% of All Visitors’ Trips
2.6
12.9
42.8
41.6
• Elements of derived attractiveness
− Accommodation structures and Catering
− Communications, transportation systems
and infrastructures
13
Elements of derived attractiveness
• Complementary facilities
– Sport
– Events
– Entertainment
• Permanent (recreational, sport and cultural facilities)
• Occasional (entertainment, cultural and art events)
14
Human+Contact
• Human resources requirements
−
−
−
−
−
The civic and cultural education
The technical and professional preparation
The conscientiousness
The readiness to help and
The sense of Hospitality
Tourism = Industry of Hospitality
15
Creation of Tourist Products
16
Tourist Product is a composed one!
 It must be formulated, created and marketed as a

‘TOURIST PACKAGE’
17



Combination and mixture of elements of spontaneous
and derived attractiveness
Essential factors like
◦ transportation
◦ recreational facilities
◦ complementary services
Executed by capable organizations
TOUR OPERATORS
18
SPONTANEOUS
attractiveness
DERIVED
attractiveness
Transportation
Recreation facilities
Complementary services
19
Packages
PACKAGES
The best example of a Tourist Product
BUILT by Tour Operator
SOLD by Travel Agent
20
Packages

A package consists of:
◦ series of integrated services (tourist and
transportation)
◦ bought, assorted and sold by Tour Operator
◦ distributed by Travel Agents to Consumer
◦ at fixed global price
21
Packages - Holiday Travel
ATTRACTIONS AND IMAGE
FACILITIES - SERVICES
EVENTS
Quality/Price Ratio
22
Q
T
S
P
I
M
E
C
Q – quality; S – strategy; P – professionalism; C - capacity
The concept of customer integration is defined as an engagement and
moreover active interaction and participation of the customers in the
process of tourist product provision:
◦ At product level
◦ At strategic level
◦ At operational level
The partnership’s
creative and social framework
•Institutions. Library, Music school, Community centre,
Sports facilities, Museum
•People. Artists, innovators and engaged. Symbol
analysis's and experts.
•The Social capital. Clubs and associations. Voluntary
work. Networks
•Businesses. Innovative & knowledge-intensive industries
+ national
www.kulkom.dk 2007
The Partnership’s Creative Framework
•Necessary in order to drive innovation in the experience
society
•Necessary so that the region can reach its strategic goals
•Settlement and population
•Business development
•Tourism
www.kulkom.dk 2007




To build upon its roots and renew its identity
To embrace globalisation, new cultures, values and
opportunities
To seize its spot within the region(s)
To develop knowledge, arts, culture and Experience
Economy
www.kulkom.dk 2007


To place its creative framework requirements in a growth
perspective
To involve residents, businesses and grass root organisations
Network city with a good narrative?
A bridged municipality?
www.kulkom.dk 2007
“
Sometimes we stare so long at a door
that is closing that we see too late the
one that is open!”
Alexander Graham Bell