The Dubin Group
2 Penn Center, Suite 1303
1500 JFK Boulevard
Philadelphia, PA 19102
www.thedubingroup.com
Four Falls Corporate Center,
Building 100, Suite 103
Conshohocken, PA 19428
Your Personal Dubin Consultant:
Can be assigned to you based on your area of expertise
About The Dubin Group
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The Dubin Group, formed in 1998 is a boutique staffing and executive search firm
specializing in temporary and direct hire placement of finance and accounting,
human resources, administrative/office support, IT, legal and Executive Search.
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The industries we serve are wide-ranging. Areas of notable successful placements
include: Manufacturing, Private Equity/Venture Capital, Financial Services &
Banking, Real Estate, Healthcare, Telecommunications, Pharmaceutical,
Construction, Insurance, Legal Firms, Accounting Firms and Marketing/Media.
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The Dubin Group also offers customized Outplacement Services Packages and
Candidate Employment Screening/ Software Testing, even if the candidates are
found through the client’s own efforts. In addition to live seminars/ workshops, The
Dubin Group also provides webinars, virtual seminars/workshops, online resources,
video resumes and video conferencing.
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My Story and Role at The Dubin Group
Philosophy for Executing Job Search
1- Become a recruiter.
2- And/ or work with an exceptional agency and
recruiter.
Strategy should include traditional job search avenues as well as creative
approaches and current technological methods, more specifically:
SOCIAL MEDIA
What is Social Media?
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Online technologies and practices through
which people connect, share ideas,
information and experience, build
relationships and offer perspective.
Social Media Networking/ Job Search
Build your own Social Media profile and marketing/
advertising campaign
1-Determine your target market
2-Locate yourself
3-Brand/ re-brand yourself
4-Leverage the information you find
5-Develop your own CRM
6-Measure results
1-Determine Your Target Market
Research companies
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LinkedIn
Google
Twitter
Job Boards- look at any posting for a position whether or
not in your area. It may give you clues about the growth
of the company, the contacts, nuances, etc.
Research contacts
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LinkedIn
FaceBook
Plaxo
Google
Twitter
2-Locate Yourself
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Find out how your rank
See how it easy it is to find yourself
Determine possible perception of you
Enlist a mentor, coach, friend to give
perspective and advice on how you come
across over social media
3-Brand/ Re-brand Yourself
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Visual/ Video Resume
Social Networking Websites (LinkedIn, FaceBook, Plaxo, Ecademy, Ning)
Real Time Social Messaging (Twitter, plurk, identi.ca, yammer)
Personal Websites
Group or Personal Blogs
Video Conferencing
Advertise your Social Media Presence
Add your URL to email signature and business card
Improve your Google rank by driving traffic to social media streams
(Sites are being indexed)
Be real and transparent
Understand it is a longer term relationship building experience
Make it easy for people to “talk about you”
Social Media/ Technological Resumes
Visual Resumes
Click here to see a sample of a visual resume:
http://www.visualcv.com/chrisrussell
http://www.visualcv.com/clbisque
Audio, Video/ Podcasts- YouTube, Flicker
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Embedded charts and documents, PowerPoint presentations
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Upload writing samples, recommendations, etc.
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Hyperlinks to FaceBook, Twitter, LinkedIn, blogs, etc.
Video Resumes
Click here to see the sample:
http://video.solsticemedia.biz/DubinGroup/DjWeaklandResume.html
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Can be an interview style or a slate
Social Networking Websites
Personal Networking Sites (Professional): Linked In
http://www.linkedin.com/in/glennmankoprofile
http://www.linkedin.com/in/ericaotto
Build Profile
Education, Work Experience, References/ Recommendations
Presentations/ Articles/ Business Plans
Podcasts, Video Clips, Hyperlinks to personal website/ blogs, etc.
Groups, Discussions, Q & A- lists experts on topics, questions can be sent to up to 200 people
Points of Interest (Amazon application for books), Status Updates
Build Connections
Search and add your own contacts & view contacts’ connections
Introduce yourself, Ask for introductions, Make introductions for others
View Job Postings
Job post section as well as Discussion areas used to notify users of positions
Explore Events and Other Networking Opportunities
Attend others’ and/ or create your own
Group Networking Sites: Ning- create your own group or join someone else’s
Real Time Social Messaging
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Twitter, Identi.ca, Yammer (Internal Twitter)
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Search companies and contacts
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Follow companies and contacts
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Tweetdeck, Twhirl, Twitterfox
Set alarms/ Tweetbeeps
Attract your own followers
Tweet
Advertise (add links to books, etc.)
Become privy to breaking news
Share humorous stories
Have a value proposition
Personal Websites
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Set up a free site with resume and keywords about you/ for what you are looking
GoDaddy.com: current top domain hoster: you can also use MySpace, Google, etc.
HOW TO:
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Visit a domain-name registrar online to see whether or not your domain name is available.
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Select a host company to keep your domain name. You can ask your Internet service
provider, which may provide this service for a fee, or you can search the Internet for Web
site hosting companies. The host company or provider will create your Web or e-mail
address with the appropriate routing information.
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Buy your domain name by registering it either through your host or with a domain name
registrar. Provide your credit card number and any technical information - available from
your Web host - as needed.
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Wait a day or so for the new domain name to be processed, then give it to your Web host
to attach to your Web page
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Build your Web page -focus on strengths, achievements and value you bring to potential
employer
Group or Personal Blogs
What is a Blog?
Website displaying entries in reverse chronological order with the most recently written at the top.
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Text, Images, Videos, Links, Method for viewers to respond
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All you need to start blogging is an email address and something to say.
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Also, Miniblogs and Videoblogs (Flickr, YouTube)
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Step 1: Define Your Niche/ Audience
Use a blog for people in your profession who may share your viewpoint, struggle, goals, etc.
Anything goes, but if this blog is for your job search, monitor its content.
Step 2: Name Your Blog
Should be memorable, short, easy to spell and related to subject matter.
Possibly match blog name and URL; host name will also appear if you use a hosting service.
If you only want your blog name to show, purchase a registered domain name.
Step 3: Choose a Blog Host (WordPress.com, Blogger, Typepad and Vox)
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Step 4: Create Your Blog
Hosts will walk you through process. Standard format = header, sidebar and body (posts).
Video Conferencing
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Employers love the ability to video
conference candidates for an interview
Be sure to have the capability at home or a
strategy to execute a video conference on
short notice.
Learn how to Skype
4-Leverage Information
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Align yourself with organization via social media
marketing tools
Make connections with individuals via social media
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Literally “connect”
Find commonalities!!
Increase Mindshare- status updates, posts, uploaded
articles, discussions, groups, etc.
Become active in their social media space
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Discussions, Blogs, Groups, Events, Charity
5-Develop CRM
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Typical online job boards
Jibber Jobber
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What is it?
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Online tool designed by Jason Alba during his personal job search out of a
frustration for job seekers to manage their job search via an online method.
What can it do?
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See resumes sent
See connections (networking component)
Schedule/ log interview times and activities
Save thank you notes, other correspondence
MAKE NOTES
- How can I learn more?
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Listen to a podcast interview (about 40 minutes) with Jason, by Peter Clayton.
Peter is the leader in podcast interviews in the employment space.
Read a blog post by Dave Mendoza, expert recruiter and consultant.
Read (and subscribe to) Jason's blog, found at:
http://www.JibberJobber.com/blog
6-Measure Results
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Use Google Alerts & Analytics
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RSS Feeds (Really Simple Syndication)
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Alerts email updates of the latest relevant Google results based on your choice of
query or topic and timeframe.
Example: monitor news about a company or keep current on a competitor or industry.
Analytics runs reports on traffic (dashboard, new vs. return view)
http://www.google.com/alerts
An RSS document ("feed", "web feed" or "channel") includes full or summarized text,
plus metadata such as publishing dates and authorship.
Use RSS/ feed readers (Google reader, Bloglines, My Yahoo), which can be web,
desktop or mobile device-based.
Offer a way to get timely updates from favored websites or to aggregate feeds from
many sites into one place.
Protect privacy by not entering personal information online.
Place RSS icons at end of your posts.
 Increase your number of RSS subscribers.
 Use a message such as “Like this article?”
 Reminds visitors that to stay updated, they should follow your feed.
Other: AW stats, Sitemeter, Webalizer, Tweetbeep