Presentation, (City, Date)
Agenda
Presentation of MMI / VDMA
drinktec: facts, figures and data
Machines and markets
Megatrends and challenges
drinktec 2013: plan of the grounds / focus on soft drinks, beer, liquid food
Top ratings from exhibitors and visitors
Top site, top location, top service
Good reasons for visiting drinktec
Slide 2
Presentation of MMI / VDMA
Slide 4
Profile of drinktec
Magnet for companies throughout the world –
a platform with no limits
2009: 57% international exhibitors (803)
2013: rising trend!
1.470
1.500
1.402
1.285
1.095
645
706
599
763
803
855
2005
2009
2013
901
706
694
524
615
566
470
236
233
1951
Slide 7
393
131
3
1977
224
1985
335
1993
480
1997
579
2001
A meeting place for trade visitors from 170 countries
open to all – the hot spot for the community
47381
41968
50347
32915
25191
25800
33.985
33.309
34.200
2005
2009
2013
44047
43507
25875
17.832
17.493
1977
1985
26.319
23.692
24.753
1993
1997
2001
8.625
1951
Slide 8
An offering that perfectly matches the target groups!
Drinktec exhibitor showcase solutions and technology for:
Soft drinks
Milk, liquid dairy product
70 %
53 %
Water
Liquid food
67 %
47 %
Fruit Juice
Wine, sparkling wine, spirits
64 %
58 %
Beer, brewing industry
77 %
Slide 9
This is where the future is made:
networking, business, finance, marketing
Production/Filling/Packaging
Research & Development/Innovation
Purchasing
Marketing & Communication
Servicing/Maintenance
Quality Assurance
Sales
Finance/Controlling
Logistics
Human Resources
drinktec is inspiring: the heart of the industry
Slide 10
Markets and machine sales
The beverage and food industry –
a growth market with increasing global expenditure
Global expenditure on beverages
(alcoholic beverages and soft drinks)
2011: €803bn (US$1,112bn)
2007-2011: 24%
2012-2016: 42%
Economic
growth
Disposable
income
Global expenditure on food
2011: €1,544bn (US$2,109bn)
2007-2011: 21%
2012-2016: 31%
Slide 12
Consumer
behavior
Source: Euromonitor International, VDMA
World exports of food processing and packaging machinery
High demand, steady growth
Euro bi llion
32,000
30,000
28,000
26,000
24,000
22,000
20,000
18,000
16,000
14,000
12,000
10,000
8,000
6,000
4,000
2,000
0
2002
Slide 13
2003
2004
2005
2006
2007
2008
2009
2010
2011
Source: VDMA, Export statistics of 47 countries
World exports of food processing and packaging machinery
Supplier shares by region in 2011
Slide 14
Source: VDMA, Export statistics of countries
Global market: megatrends and challenges
Sustainability
Conservation of energy and resources through intelligent
and innovative processes
Use of recycling systems
Use of consumption-optimized components
Savings through innovative plant control
Use of reduced-weight packaging
Slide 16
Quality and safety go hand in hand
Product safety is paramount
Hygiene is the basis for quality
Safety through technology
Hygienically designed plant and equipment
Quality control throughout
Process monitoring and control
Full documentation on raw materials
Slide 17
Variety and flexibility
Changing consumer behavior
Wide variety of product types
Shortening product life cycles
Responsive, adaptable technology
Slide 18
Beverage and liquid food technology covering an area of
130,000m²
Focus on soft drinks, beer, milk
Slide 20
oils+fats 2013
World’s only trade fair for the technology and
trade of oils and fats
Runs parallel to drinktec: September 18-20,
(Wed. to Fri.)
Around 50 exhibitors in Hall B0
One ticket for two trade fairs
Systems, components and raw/auxiliary
materials for the production and processing of
edible oils, fats and lubricants – practical,
solutions-oriented demonstration.
Slide 21
Focus on:
Soft drinks
Global sales of soft drinks
million liters
Slide 23
Source: Euromonitor International, VDMA
Global sales of soft drinks segmented by region
Slide 24
Source: Euromonitor International, VDMA
Trends in soft drinks
Health
Addition of fruit and vegetable ingredients
Replacement or reduction of sugar
Functional additives
New product combinations
e.g. energy drinks combined with sport drinks
Maximum variety of packaging sizes
Slide 25
Focus on soft drinks – drinktec 2013 will
present solutions for water, juices and soft drinks
Product-specific and cross-product process technology
covering an area of over 88,000m²
Around two-thirds of exhibitors presenting specific
technologies
Special Area for New Beverage Concepts (Hall B1)
Lectures in the A2 Forum, e.g.: “Audio Branding – the brand
and its sound”
Beverage Forum / Beverage Innovation Awards
In 2009, 65% of drinktec visitors came from the soft drinks
sector
Dr. Klaus Stadler, Coca-Cola Europe: “We find that
drinktec is an excellent forum for meeting
manufacturers and suppliers, and of course for
networking. The members of the Coca-Cola family
travel from as far away as Africa, Latin America, China
and Australia.”
Slide 26
Focus on:
Beer
Global off-trade sales of beer segmented by region
Growth
12-16 in %
2007
2012
2016
113.168
119.512
134.299
12,4
Asia Pacific
30.853
36.134
44.574
23,4
Latin America
16.594
18.483
22.560
22,1
Eastern Europe
21.500
19.767
20.306
2,7
North America
20.054
19.520
19.232
-1,5
Western Europe
16.142
15.928
15.859
-0,4
Middle East, Africa
6.331
8.074
10.232
26,7
Australia
1.694
1.606
1.535
-4,4
in
in 1.000
millionlitres
liters
World
“Off-trade” means sales to food retailers such as supermarkets. “On-trade“ refers to business with hotels, bars
and restaurants. On-trade sales are not included.
Slide 28
Source: Euromonitor International, VDMA
Beer – challenges and trends
Market environment
Saturated markets demand creative concepts
Highly relevant local markets
Energy
Energy optimization
Independent solutions to energy requirements
Water
Reduction in water consumption
Water recirculation
Slide 29
Focus on beer – the drinktec 2013 offering
Product-specific and cross-product process technology, including for
beer and malt, covering an area of over 88,000m²
Raw materials hall B1
Monday is “beer day” in the drinktec forum, e.g.: “Blends and
Speciality Beers”
World beer sommelier championship, European Beer Star, Craft
Brewers Lounge
Around two-thirds of exhibitors offer technology relating to beer
In 2009, 38% of drinktec visitors came from the beer and brewing
segments
Trend towards smaller high-tech production units for specialty
breweries
Klaus Wasmuht, Process Technology Area Manager for
Ziemann Group: “I believe horizontal tanks are set for a
renaissance at least in some circles, due to their
characteristically different taste profile.”
Slide 30
Focus on:
Drinking milk products
Global sales of drinking milk products
Expected period growth
2012
2016
115.531
131.301
146.861
11,9
Asia Pacific
31.311
42.200
52.316
24,0
Western Europe
25.627
26.406
26.775
1,4
Latin America
19.002
20.453
22.997
12,4
North America
20.311
19.813
19.484
-1,7
Middle East, Africa
8.262
10.426
12.317
18,1
Eastern Europe
8.818
9.610
10.524
9,5
Australia
2.200
2.393
2.447
2,3
World
Slide 32
Growth
12-16 in %
2007
in 1,000 tons
Source: Euromonitor International, VDMA
Drinking milk products – challenges and trends
Product safety
Variety + health
Mixed dairy beverages
… with addition of probiotic fibers
… with reduced sugar content
Fusion products: protein sport drinks
New packaging concepts
Slide 33
Focus on milk – the drinktec 2013 offering
Product-specific and cross-product process technology, including for
milk and liquid food, covering an area of more than 88,000m²
Almost one in two exhibitors offer solutions relating to milk and liquid
food
Friday is “Milk Day” in the drinktec Forum, e.g.: “Introducing
Nanomaterials in the Food Sector – Where are the risks?”
ZDM and AEDIL conferences
In 2009, one in five drinktec visitors already came from the dairy
sector, and the trend is rising.
Trend: the markets are merging  fusion products
Christian Frahm, of GEA Westfalia Separator Group: “Particularly in the up-ancoming dairy markets of China and Asia as a whole, liquid dairy products
such as drinking yoghurt and fresh milk are gaining in importance much more
than in Europe and America, for example. For visitors from the Asian
countries, drinktec 2013 will be an attractive meeting place with its additional
focus on dairy products and liquid food.”
Slide 34
Top ratings from exhibitors and visitors
“drinktec is the gateway to the world…..”
Top scores from trade visitors
“Good to excellent” ratings
97% for drinktec 2009
96% for completeness and breadth of product range
95% for presence of market leaders
93% for international character of exhibitors
…and exhibitors
“For us as a medium-sized firm, drinktec is our gateway to the world. It enables us to
present new products to a wide international public. Many of our customer
relationships started at drinktec, both nationally and internationally. They all feel they
are in very good hands here.”
Heiner Schaefer, CEO of Schaefer Förderanlagen und Maschinenbau
 86% of exhibitors and 91% of visitors rate drinktec as a leading trade fair
Slide 36
Top site, top location, top service
IT and Online Services
Print@home Ticket
- print your ticket at home after successful registration
- save time at the entrance
- save money: e.g. day ticket online 28€ and on site 55€
Online catalog
- helps search for exhibitors or products
- Boothfinder shows stand locations
drinktec App
- contains online catalogue and information on supporting
program
- available before the show in the App Store
All services at: www.drinktec.com
Slide 38
Travel and accommodation
Travel
- Munich Airport: 216 destinations in 61 countries
- Airport Shuttle (€13.50 round trip)
Accommodation
- selection of hotels on drinktec website
- online booking available
Travel arrangements
- assistance with organizing group travel
- Visa invitation letter online
Further information: www.drinktec.com
Slide 39
_Tjumen
_
MÜNCHEN
Montreal
Toronto_ _
_Boston
Chicago _
_
_
San Francisco
Washington _ NewYork (JFK/EWR)
_
_ Philadelphia
_Los Angeles
_ Charlotte
Atlanta
© Flughafen München – AVMK
Sal
_
_
Boa Vista
Arbil __Sulaymaniyah
_Amman
Al Khaimah _Delhi
Doha Ras_
_ Dubai
Riad _ __
_
_Abu Dhabi Maskat
_Mumbai
Jeddah
Peking
_
Seoul __
_Tokio
Busan
_Shanghai
_Hongkong
_Bangkok
_Singapur
_Jakarta
April 13, 2015
_Sao Paulo
Slide 40
Source: Munich Airport, March 2012; typical week 11-17 June 2012; Summer 2012
_Johannesburg
Munich – one of the ‘World’s 10 Hottest Cities’
(Newsweek)
Slide 41
Messe München International – one of the world’s leading
trade fair companies
30,000 exhibitors
2,000,000 visitors
17 halls
180,000 m² gross hall space
360,000 m² open-air space
International Congress Center with
direct connection to halls
Six good reasons to visit drinktec
“drinktec is by far the most important trade fair in our sector. Everyone
finds ideal conditions here for doing business and setting a course for
future success. That makes it indispensable.”
Volker Kronseder, KRONES AG
drinktec is:
inspiring: the place for innovations + premieres, machines live and in operation –
the heart of the industry
success-oriented: preparing investments, closing deals, finding solutions –
the key date for your success
open to all: a meeting place for small and large businesses –
the hot spot for the community
international: networking with exhibitors and visitors from 170 countries –
a platform with no limits
geared towards the future: creative solutions will leave you safe in the knowledge
that tomorrow´s production is taken care of. For all companies –
in other words: an investment in your future
Slide 44
Welcome to drinktec 16-20 September 2013!