Presentation, (City, Date) Agenda Presentation of MMI / VDMA drinktec: facts, figures and data Machines and markets Megatrends and challenges drinktec 2013: plan of the grounds / focus on soft drinks, beer, liquid food Top ratings from exhibitors and visitors Top site, top location, top service Good reasons for visiting drinktec Slide 2 Presentation of MMI / VDMA Slide 4 Profile of drinktec Magnet for companies throughout the world – a platform with no limits 2009: 57% international exhibitors (803) 2013: rising trend! 1.470 1.500 1.402 1.285 1.095 645 706 599 763 803 855 2005 2009 2013 901 706 694 524 615 566 470 236 233 1951 Slide 7 393 131 3 1977 224 1985 335 1993 480 1997 579 2001 A meeting place for trade visitors from 170 countries open to all – the hot spot for the community 47381 41968 50347 32915 25191 25800 33.985 33.309 34.200 2005 2009 2013 44047 43507 25875 17.832 17.493 1977 1985 26.319 23.692 24.753 1993 1997 2001 8.625 1951 Slide 8 An offering that perfectly matches the target groups! Drinktec exhibitor showcase solutions and technology for: Soft drinks Milk, liquid dairy product 70 % 53 % Water Liquid food 67 % 47 % Fruit Juice Wine, sparkling wine, spirits 64 % 58 % Beer, brewing industry 77 % Slide 9 This is where the future is made: networking, business, finance, marketing Production/Filling/Packaging Research & Development/Innovation Purchasing Marketing & Communication Servicing/Maintenance Quality Assurance Sales Finance/Controlling Logistics Human Resources drinktec is inspiring: the heart of the industry Slide 10 Markets and machine sales The beverage and food industry – a growth market with increasing global expenditure Global expenditure on beverages (alcoholic beverages and soft drinks) 2011: €803bn (US$1,112bn) 2007-2011: 24% 2012-2016: 42% Economic growth Disposable income Global expenditure on food 2011: €1,544bn (US$2,109bn) 2007-2011: 21% 2012-2016: 31% Slide 12 Consumer behavior Source: Euromonitor International, VDMA World exports of food processing and packaging machinery High demand, steady growth Euro bi llion 32,000 30,000 28,000 26,000 24,000 22,000 20,000 18,000 16,000 14,000 12,000 10,000 8,000 6,000 4,000 2,000 0 2002 Slide 13 2003 2004 2005 2006 2007 2008 2009 2010 2011 Source: VDMA, Export statistics of 47 countries World exports of food processing and packaging machinery Supplier shares by region in 2011 Slide 14 Source: VDMA, Export statistics of countries Global market: megatrends and challenges Sustainability Conservation of energy and resources through intelligent and innovative processes Use of recycling systems Use of consumption-optimized components Savings through innovative plant control Use of reduced-weight packaging Slide 16 Quality and safety go hand in hand Product safety is paramount Hygiene is the basis for quality Safety through technology Hygienically designed plant and equipment Quality control throughout Process monitoring and control Full documentation on raw materials Slide 17 Variety and flexibility Changing consumer behavior Wide variety of product types Shortening product life cycles Responsive, adaptable technology Slide 18 Beverage and liquid food technology covering an area of 130,000m² Focus on soft drinks, beer, milk Slide 20 oils+fats 2013 World’s only trade fair for the technology and trade of oils and fats Runs parallel to drinktec: September 18-20, (Wed. to Fri.) Around 50 exhibitors in Hall B0 One ticket for two trade fairs Systems, components and raw/auxiliary materials for the production and processing of edible oils, fats and lubricants – practical, solutions-oriented demonstration. Slide 21 Focus on: Soft drinks Global sales of soft drinks million liters Slide 23 Source: Euromonitor International, VDMA Global sales of soft drinks segmented by region Slide 24 Source: Euromonitor International, VDMA Trends in soft drinks Health Addition of fruit and vegetable ingredients Replacement or reduction of sugar Functional additives New product combinations e.g. energy drinks combined with sport drinks Maximum variety of packaging sizes Slide 25 Focus on soft drinks – drinktec 2013 will present solutions for water, juices and soft drinks Product-specific and cross-product process technology covering an area of over 88,000m² Around two-thirds of exhibitors presenting specific technologies Special Area for New Beverage Concepts (Hall B1) Lectures in the A2 Forum, e.g.: “Audio Branding – the brand and its sound” Beverage Forum / Beverage Innovation Awards In 2009, 65% of drinktec visitors came from the soft drinks sector Dr. Klaus Stadler, Coca-Cola Europe: “We find that drinktec is an excellent forum for meeting manufacturers and suppliers, and of course for networking. The members of the Coca-Cola family travel from as far away as Africa, Latin America, China and Australia.” Slide 26 Focus on: Beer Global off-trade sales of beer segmented by region Growth 12-16 in % 2007 2012 2016 113.168 119.512 134.299 12,4 Asia Pacific 30.853 36.134 44.574 23,4 Latin America 16.594 18.483 22.560 22,1 Eastern Europe 21.500 19.767 20.306 2,7 North America 20.054 19.520 19.232 -1,5 Western Europe 16.142 15.928 15.859 -0,4 Middle East, Africa 6.331 8.074 10.232 26,7 Australia 1.694 1.606 1.535 -4,4 in in 1.000 millionlitres liters World “Off-trade” means sales to food retailers such as supermarkets. “On-trade“ refers to business with hotels, bars and restaurants. On-trade sales are not included. Slide 28 Source: Euromonitor International, VDMA Beer – challenges and trends Market environment Saturated markets demand creative concepts Highly relevant local markets Energy Energy optimization Independent solutions to energy requirements Water Reduction in water consumption Water recirculation Slide 29 Focus on beer – the drinktec 2013 offering Product-specific and cross-product process technology, including for beer and malt, covering an area of over 88,000m² Raw materials hall B1 Monday is “beer day” in the drinktec forum, e.g.: “Blends and Speciality Beers” World beer sommelier championship, European Beer Star, Craft Brewers Lounge Around two-thirds of exhibitors offer technology relating to beer In 2009, 38% of drinktec visitors came from the beer and brewing segments Trend towards smaller high-tech production units for specialty breweries Klaus Wasmuht, Process Technology Area Manager for Ziemann Group: “I believe horizontal tanks are set for a renaissance at least in some circles, due to their characteristically different taste profile.” Slide 30 Focus on: Drinking milk products Global sales of drinking milk products Expected period growth 2012 2016 115.531 131.301 146.861 11,9 Asia Pacific 31.311 42.200 52.316 24,0 Western Europe 25.627 26.406 26.775 1,4 Latin America 19.002 20.453 22.997 12,4 North America 20.311 19.813 19.484 -1,7 Middle East, Africa 8.262 10.426 12.317 18,1 Eastern Europe 8.818 9.610 10.524 9,5 Australia 2.200 2.393 2.447 2,3 World Slide 32 Growth 12-16 in % 2007 in 1,000 tons Source: Euromonitor International, VDMA Drinking milk products – challenges and trends Product safety Variety + health Mixed dairy beverages … with addition of probiotic fibers … with reduced sugar content Fusion products: protein sport drinks New packaging concepts Slide 33 Focus on milk – the drinktec 2013 offering Product-specific and cross-product process technology, including for milk and liquid food, covering an area of more than 88,000m² Almost one in two exhibitors offer solutions relating to milk and liquid food Friday is “Milk Day” in the drinktec Forum, e.g.: “Introducing Nanomaterials in the Food Sector – Where are the risks?” ZDM and AEDIL conferences In 2009, one in five drinktec visitors already came from the dairy sector, and the trend is rising. Trend: the markets are merging fusion products Christian Frahm, of GEA Westfalia Separator Group: “Particularly in the up-ancoming dairy markets of China and Asia as a whole, liquid dairy products such as drinking yoghurt and fresh milk are gaining in importance much more than in Europe and America, for example. For visitors from the Asian countries, drinktec 2013 will be an attractive meeting place with its additional focus on dairy products and liquid food.” Slide 34 Top ratings from exhibitors and visitors “drinktec is the gateway to the world…..” Top scores from trade visitors “Good to excellent” ratings 97% for drinktec 2009 96% for completeness and breadth of product range 95% for presence of market leaders 93% for international character of exhibitors …and exhibitors “For us as a medium-sized firm, drinktec is our gateway to the world. It enables us to present new products to a wide international public. Many of our customer relationships started at drinktec, both nationally and internationally. They all feel they are in very good hands here.” Heiner Schaefer, CEO of Schaefer Förderanlagen und Maschinenbau 86% of exhibitors and 91% of visitors rate drinktec as a leading trade fair Slide 36 Top site, top location, top service IT and Online Services Print@home Ticket - print your ticket at home after successful registration - save time at the entrance - save money: e.g. day ticket online 28€ and on site 55€ Online catalog - helps search for exhibitors or products - Boothfinder shows stand locations drinktec App - contains online catalogue and information on supporting program - available before the show in the App Store All services at: www.drinktec.com Slide 38 Travel and accommodation Travel - Munich Airport: 216 destinations in 61 countries - Airport Shuttle (€13.50 round trip) Accommodation - selection of hotels on drinktec website - online booking available Travel arrangements - assistance with organizing group travel - Visa invitation letter online Further information: www.drinktec.com Slide 39 _Tjumen _ MÜNCHEN Montreal Toronto_ _ _Boston Chicago _ _ _ San Francisco Washington _ NewYork (JFK/EWR) _ _ Philadelphia _Los Angeles _ Charlotte Atlanta © Flughafen München – AVMK Sal _ _ Boa Vista Arbil __Sulaymaniyah _Amman Al Khaimah _Delhi Doha Ras_ _ Dubai Riad _ __ _ _Abu Dhabi Maskat _Mumbai Jeddah Peking _ Seoul __ _Tokio Busan _Shanghai _Hongkong _Bangkok _Singapur _Jakarta April 13, 2015 _Sao Paulo Slide 40 Source: Munich Airport, March 2012; typical week 11-17 June 2012; Summer 2012 _Johannesburg Munich – one of the ‘World’s 10 Hottest Cities’ (Newsweek) Slide 41 Messe München International – one of the world’s leading trade fair companies 30,000 exhibitors 2,000,000 visitors 17 halls 180,000 m² gross hall space 360,000 m² open-air space International Congress Center with direct connection to halls Six good reasons to visit drinktec “drinktec is by far the most important trade fair in our sector. Everyone finds ideal conditions here for doing business and setting a course for future success. That makes it indispensable.” Volker Kronseder, KRONES AG drinktec is: inspiring: the place for innovations + premieres, machines live and in operation – the heart of the industry success-oriented: preparing investments, closing deals, finding solutions – the key date for your success open to all: a meeting place for small and large businesses – the hot spot for the community international: networking with exhibitors and visitors from 170 countries – a platform with no limits geared towards the future: creative solutions will leave you safe in the knowledge that tomorrow´s production is taken care of. For all companies – in other words: an investment in your future Slide 44 Welcome to drinktec 16-20 September 2013!