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Carlsberg from regional player to world’s fourth
largest brewer in 12 years
Carlsberg Group 1999
Market share
Carlsberg Group 2011
Market share
Market leader
Market leader
Top 2-4
Top 2-4
Volume: 5.000.000.000 L
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Volume: 11.500.000.000 L
Carlsberg Group today
No. 1
in Northern & Eastern Europe and
fourth largest brewer in the world
150
markets around the world
500
different beer brands
41,000
employees on three continents
11,500,000,000
Litres of beer produced in 2011
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Carlsberg geography
A balance between mature and growth markets
WESTERN EUROPE
EASTERN EUROPE
42%
40%
OF TOTAL VOLUME
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OF TOTAL VOLUME
ASIA
18%
OF TOTAL VOLUME
The beer industry contributes positively to the
European economy
•
3,638 breweries across all Member States in the EU.
•
2 million jobs in the European Union attributed to the production and sale of beer
(1% of all jobs in Europe).
•
51 billion EUR in government revenues.*
•
50 billion EUR in value added (GDP growth).
•
More than 900 million EUR supporting local communities.
Government revenues from production and sale
of beer in the European Union, 2010.
Value added from production and sale of beer in
the European Union, 2010.
x
* Including VAT, excise, income taxes, payroll taxes and social security contributions, but excluding corporate taxes, property
taxes, community taxes, environmental taxes, vehicle excise duty and stamp duty land tax.
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The European Beer industry is declining due to
higher taxes and lower consumer spend
•
Production and consumption
of beer is declining  lower
contribution to the EU economy.
•
260.000 jobs in the beer
sector and related industries
lost since 2008.
•
Relatively more beer is being
consumed at home instead of
in bars or restaurants, resulting
in fewer jobs, less value added
and lower government revenue.
•
Higher excise taxes will
exacerbate these problems;
lead to excessive boarder
trade, lower growth and joblosses. And it will not solve
health issues!
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Future Growth vision for Europe
•
Allow business to grow and prosper.
•
Recognise – in law and in lyrics – that
growth and profit is good. For business
and for society as a whole.
•
Complete the Single Market and
prevent protectionist national
measures.
•
Support European businesses’ growth
outside of the EU.
•
Avoid too bureaucratic legislation and
rely on Self-Regulation!
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TM