Brewmaster’s Choice Beer
Basket
An Anheuser-Busch and Houston Carton
Collaboration www.HoustonCarton.com

What is the Brewmaster’s
Choice Beer Basket?
The BMCBB allows consumers to pick from a selection of single-serve beer bottles (12 fl. oz.) and make their own 6-pack.
Attractive and instantaneous up-sell
High-quality/highgraphic presentation with information about different beer styles.
www.HoustonCarton.com

Why a “Pick-6” Program is
Right for Your Store
Craft Beer
Growth
Increased
Profit
Increased
Market
Penetration www.HoustonCarton.com
High
Margin
Sales

Craft Beer Growth
Rapid Growth
• Craft beer has experienced explosive growth over the past 8 years
Increased MarketShare
• Craft beer, while still a small part of overall beer sales, is gaining a larger and larger market share
National & Regional Markets
• Marketing opportunities with local distributors of local/regional products www.HoustonCarton.com

Craft Beer (cont.) www.HoustonCarton.com
Craft beer serves as primary growth engine for all beer
Increased offering directly translates to increased sales
Higher-income, educated, younger consumers less sensitive to price fluctuations

High Margin Sales
 Allows for high-margin pricing scheme via selling singles
 Mark up justified for the luxury to sample up to 6 different beers in one 6-pack
 Samples will drive full 6-pack sales www.HoustonCarton.com

Increased Market Penetration
New Customers
• Increased exposure to new brands leads to the capturing of new customers
Larger Market Share
• Wal-Mart can gain a competitive advantage by offering wide range of craft and regional beers for sampling
Distribution Advantage
• With Wal-Mart’s international distribution network, supply of local and regional craft beers to spur sales is a natural complement www.HoustonCarton.com

Contact Us
Houston Carton
• 501 Randon Dyer Rd.
Rosenberg, TX 77471
• 800-373-9250
• 713-559-0570
• Fax: 713-559-0579
• www.houstoncarton.com
www.HoustonCarton.com