STEVIA
CULTIVATION
The task defined
Organize a complete health festival- Bringing
people under one roof, where they can get
acquainted to various ways to keep well, fit
and healthy.
“A Never before experience”
Road to the idea…
The environment and work conditions are extremely stressful along
with unhealthy food practices.
Outcome - health Impairment
To take up a healthy regimen, This initiative would be apt for people
to get the feel of the realistic awareness, acquaintance to various
kinds of therapies and alternate
miraculous ways available .
The Idea
A Festival where different therapies, Spa's,
Gymnasiums, Health resorts etc will exhibit
and propound their USP's, having an
opportunity to connect to the target audiences
Approach
Universe:
Jaipur
Duration:
5-7 days
Dates:
TBA
Venue:
Ambedkar Circle
The approach: Triggering the curiosity of our
residents & vast reader base and finally
quenching their thirst with on ground action.
The flow
• Proceedings to begin with extensive promotion of the activity
through print, radio and outdoors
• As much as 4000 sq. cms. ad would be utilized to establish the
activity
• 5000 seconds would be utilized adding up to the communication
docket
• 10 hoarding would make people acquaint to the happenings.
• The activity would be organized at the Ambedkar circle
• Couple of domes would be erected
The flow contd.
•
These domes would contain separate sections wherein various
Health clubs, Gyms, Naturopathy centers etc. would divulge
their programs
•
As many as 100 exhibitors would make people acquaint to their
offerings.
•
The attendees could interact with the representatives and
assimilate as much information as they could and select
programs of their liking.
•
Since there is a dire need of maintaining a healthy lifestyle in
today’s stressful world, the activity is surely going to lure largest
cross-section of people.
The flow contd.
•
The attendees would get an opportunity to interact one to one
with the representatives of various exhibitors and acquire in
depth information about the therapies.
•
This would enable them to select the therapy of regime that best
suits their physical condition.
•
AIRCOOLED dome with about 100 exhibitors would give people
a calm ambiance to get their queries solved.
•
Seminars would be organized upon the importance of health &
wellness regimes in today’s competitive & stressful environment.
•
Eminent speakers from the field would come and enlighten the
attendees
•
The evenings would witness special acts like yoga shows.
Promotion docket
•
Activity print ads:-
 4000 sq. cms.
•
Radio promos:-
 5000 seconds
•
Hoarding:-
 10 nos.
•
Due edit coverage
Outcome
•
Direct interaction with 1 Million Pax.
•
Indirect reach:• Through print – more than 3.40 lac households
• Through radio – more than 6.7 lac listeners
• Hoarding – more than 1 Million Pax.
Brand benefits
• Reaching out to the vast reader & listener base
• Uniqueness of the initiative ensures lasting recall
• Image enhancing
• Direct connect with the right audiences
Cost
different sizes available
• 100 Sq. ft
• 150 Sq. ft
• 200 Sq. Ft
• Pavillion
• Food Court
Thank you