Geoffrey-Brown-culteuro-creative-europe

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Arts Development UK
Trans-National Funds:
Culture programme...
Culture Programme:
Old & New Strands
2007-2013
2014-2020
Project grants: 1.1 (big), 1.2.1 (small)
Will continue…
Literary Translation (1.2.2)
Will continue…
Third country programmes (1.3.5)
Incorporated into projects
Festivals (1.3.6)
Scrapped (projects?)
Ambassadors
Scrapped (projects?)
Networks, Platforms, Special Actions
Will continue (as projects)
Basics: Cultural Areas
Visual Arts, Design, Applied Arts & Architecture
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all modern and contemporary visual arts and other related forms of
artistic expression (such as painting, sculpture, video art, cyber art,
photography, industrial and commercial design, textile design,
architecture, graphic art, the decorative arts, and arts and crafts)
Performing Arts
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theatre, dance, music, opera, the lyric arts, street theatre and circus
Literature, books & reading
Cultural Heritage
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movable heritage, built heritage, non-material heritage, historical
archives and libraries, archaeological heritage, underwater heritage,
cultural sites and cultural landscapes
Multimedia & the new technologies
Interdisciplinary projects
Current Criteria: Project Types
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performances and exhibitions resulting from European
cooperation between cultural operators;
actions encouraging the mobility of artists, designers, operators and
other cultural players, particularly where they are aimed at young
professionals;
training sessions and sessions for the exchange of know-how,
skills and experience, and best practice, particularly where they
are aimed at professionals;
cultural and artistic actions promoting intercultural dialogue
between the countries participating in the Programme;
actions initiated by non-audiovisual cultural industries, and in
particular small cultural enterprises, where these industries are able
to show they are working in a non-profit-making activity;
the use of new technologies in the process of artistic creation or
to conduct, develop and promote cultural cooperation actions at
European level.
Basics: Partners / Length
LARGER PROJECTS
• Minimum of 6 co-organisers (Lead Organiser plus 5)
SMALLER PROJECTS
• Minimum of 3 co-organisers (Lead Organiser plus 2)
Note: partners can be “profit-making” organisations
LENGTH
• All projects can last for up to 4 years
Partners: Terminology
Lead Organiser (Project Leader) – as per Co-organisers, plus:
• Legal co-signatory for the contract awarded by the EC
• Co-ordinating role in the design & implementation of the project
Co-organisers
• Genuine involvement in the design & implementation of the project
• Must come from an eligible country (see slide coming up)
• Should help generate some match funding via own resources, grants, etc.
(Associate) Partner Organisations
• Can participate in the activities of the project but not expected to have a
specific and essential involvement in the design & implementation of the
project, nor to contribute funds – can be from eligible or non-eligible countries
Non-eligible / Third Countries (NETC)
• costs of activities in NETC or the involvement of individuals from NETC can
be covered up to a maximum of 15% (30%?) of the overall eligible costs of the
project – and expenditure can only be via lead organiser and co-organisers
Partners: Countries & Issues
Eligible countries:
• 28 member states / 3 EEA/EFTA countries / candidate countries
• Possible addition of Eastern Partnership countries
Number of partners ? particular countries ?
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Programme Guide: “preference will be given to projects associating a
number of partners, higher than the minimum level”
NORTH
WEST
EAST
SOUTH
Issues: Finances
• EC will contribute as follows:
– for small projects: between 50-200K euros overall, up to 60%
– for large projects: up to 500K euros per annum, up to 50%
• Other 40-50% is known as “match funding”
• Match funding can include project generated income:
– e.g. ticket sales, sales of publications, registration fees,
etc. (this applies to Culture programme, but not to all TNF)
• Remaining match funding has to be generated by
the project co-organisers – can include:
– Own resources
– Grants / Sponsorship / Donations
– Some seconded staff (in moderation – see also next slide…)
Issues: Secondments / “In Kind”
Clear statement that “contributions in kind” are excluded - BUT:
• The costs of staff seconded to the project are eligible providing:
– Costs correspond to actual salaries plus other statutory costs
– There is a revised Job Description and timesheets are kept
– Salary records show a split between real job and project work
Regarding provision of services as possible “in kind” donations:
• “Cash must be seen to flow” so this is not allowed in this way…
• Service providers must be appointed via competitive tender
depending on the official rules in your country
• Service providers will therefore supply items, send invoices and all such
invoices must be paid for with funds from the project account
• However. a service provider might independently choose to sponsor or
make a donation to the project – which must also be in real cash
Issues: Selection Process
DEADLINE (date of postmark)
ELIGIBILITY – compliance with formal criteria ?
SELECTION – operational and financial capacity ?
AWARD – addressing the quality of the proposal
Juries Meet to Select (+ 3-4 months)
(jury members can now be self-nominated)
Scoring / Prioritising / Selecting until funds run out
Month for European Parliament to “scrutinise” (1.1 only)
SELECTED PROJECTS ADVISED (+ further 1-2 months)
Unsuccessful projects advised (same time ?)
Offer letter / contract (& press announcement)
PROJECT STARTS (c. 6-8 months after deadline)
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2.
3.
Basics: Likely Timetables
First Call (2014):
• Announced in December 2013 (late…)
• Deadline will be early March 2014
• Start Date to be between Oct 2014 & Sept 2015 (?)
– and add 1-4 years to start date to get End Date
Second Call (2015 – and this will become standard):
• Announced in April-May
• Deadline will be October 2015
• Start Date to be between May 2016 & Apr 2017 (?)
– and add 1-4 years to start date to get End Date
Creating a Successful Project
1. The Idea (second)
2. The Partnership (first)
3. The Application
The forms are not the main challenge…
Am I Ready? – self-assessment template...
Partnerships: Key Issues
The partnership should:
• Reflect the commitment of the project to being European
• Bring new and different strengths to the project
• Be clear in its structure
• Be clear in the role of each partner
• Enable each partner to have a roughly equivalent role
(though the lead partner will have more responsibility)
• Demonstrate collective ownership by the partners
• Clearly help achieve the project’s aims and objectives
Partnerships: Finding Partners
• Networks – over 100 European cultural networks
• Contact Points / Technical Assistance Offices (link from
EC website) – note forthcoming Creative Europe Desks
• Key networks & orgns in different European countries
• Partner Search Databases (for Culture programme, via
EC or national CCP website (UK: www.culturefund.eu)
• Databases of previously successful projects (e.g. “EVE”
database via DG EAC; also SPPACE via UK CCP)
• European officers in local authorities
• Brussels offices of member states / regions / cities
• EC organised meetings (including for Culture programme)
• Connexus Listings (www.culture.info) / SHOWCASEď‚«U
Culture prog: main objectives
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to support the capacity of the European cultural and creative sectors
to operate trans-nationally and internationally and to promote the
trans-national circulation of cultural and creative works and transnational mobility of cultural and creative players, in particular artists;
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to contribute to audience development by helping European artists /
cultural professionals and their works reach new and enlarged audiences
& improve access to cultural and creative works in the European Union
(hereafter 'the EU') and beyond with a particular focus on children,
young people, people with disabilities and under-represented groups,
by engaging in new and innovative ways with audiences both to retain
and enlarge them, and to improve the experience and deepen the
relationship with current and future audiences;
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to contribute to innovation in the field of culture, for instance through
artistic innovation, the testing of new business models and the
promotion of innovative spill-overs on other sectors.
Culture prog: priorities (1 of 2)
Reinforcing the sector's capacity to operate transnationally:
• supporting actions providing cultural and creative players with
skills, competences & know-how that contribute to strengthening
the cultural and creative sectors, including encouraging adaptation
to digital technologies, testing innovative approaches to audience
development and testing of new business and management models;
• supporting actions enabling cultural and creative players to
cooperate internationally and to internationalise their careers
and activities in the Union and beyond, when possible on the basis
of long-term strategies;
• providing support to strengthen European cultural and creative
organisations and international networking in order to facilitate
access to professional opportunities.
Culture prog: priorities (2 of 2)
Promoting transnational circulation and mobility:
• supporting international cultural activities, such as for instance
exhibitions, exchanges and festivals;
• supporting the circulation of European literature with a view to
ensuring the widest possible accessibility;
• supporting audience development as a means of stimulating
interest in and improving access to European cultural and creative
works and tangible and intangible cultural heritage.
This scheme has a flexible, interdisciplinary approach:
• Projects can either focus on one or more priorities, at either one
or more points of the value chain in either one or more cultural and
creative sectors.
Criteria 1: relevance (1) (35%)
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This criterion evaluates how the project will contribute to:
– reinforcing the sector's professionalization and capacity to operate
trans-nationally,
– promoting transnational circulation of cultural and creative works and
mobility of artists
– improving access to cultural and creative works.
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[go to next slide]
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Are there other priorities identified in the framework of the project and
how appropriate are they to achieve the specific objectives of the
programme?
– To what extent is the project aiming at producing results which will go
beyond the sole interest of the partners and direct participants and
have potential long-term impacts?
– How complementary is the project to cultural actions implemented at
national, regional or local level?
Criteria 1: relevance (2) (35%)
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How relevant is the project to one or more of the following priorities
considered as instrumental to the achievement of the objectives of the
Programme:
– Providing cultural players with skills, competences and knowhow
especially encouraging adaptation to digital technologies, testing new
approaches to audience development and testing new business and
management models;
– Enabling cultural players to internationalise their careers and
activities in the EU and beyond;
– Strengthening European organisations from the cultural and creative
sectors in order to facilitate access to professional opportunities;
– Supporting international touring, events and exhibitions;
– Supporting the circulation of European literature;
– Supporting audience development as a means of stimulating interest
in European cultural works.
Criteria 2: quality of content (25%)
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This criterion evaluates how the project will be implemented in practice (quality of the
activities and the deliverables, the experience of the staff in charge of the project and working
arrangements).
Are there concrete and well defined outputs (deliverables) and how appropriate are they
towards the overall objectives of the project?
Is there an assessment of the results foreseen and how clear and appropriate is it?
How concrete and well defined are the activities to be implemented in the framework of the
project? How clearly the objectives and activities of the projects are related to the
identified needs of the target groups?
If applicable, is there a convincing and clearly defined audience development strategy? [1]
How relevant is the experience of the team taking part in the project, for example, in terms of
organisational skills, experience and track record in the cultural and creative sectors,
communication and language skills? To this purpose, the CVs of the persons responsible for
the submitted project within the applicant organisation and each partner institution will be
assessed.
How appropriate is the allocation of the budget and human resources to the activities
undertaken in the framework of the project?
How clear and realistic is the time-table for implementing the project activities?
[1]For more information on audience development, please refer to ANNEX 2 to these guidelines.
Criteria 3: communication &
dissemination (20%)
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This criterion evaluates the project's approach to communicating its
activities and results and to sharing knowledge & experiences with the
sector and across borders. The aim is to maximise the impact of the project
results by making them available as widely as possible at local, regional,
national and European levels, so that they have a reach beyond those
directly involved in the project and an impact beyond the project's lifetime.
How clear and appropriate is the strategy to communicate on the
activities of the partners' network, including the objectives, target groups,
tools[2], channels[3], media, impact and timeline?
How will EU support be made visible throughout the duration of the project
and beyond and contribute to a positive image of the EU?
How will the experience and knowledge acquired through the project be
disseminated and to whom, including beyond the duration of the project?
[2] Examples of "tools" are publications, promotional material: leaflets, posters, gadgets, audio-visual material,
newsletters, data bases, etc.
[3] Examples of "channels" include internet, social media (Facebook, Twitter, Youtube), events: conferences, seminars,
workshops, etc.
Criteria 4: quality of the
partnership (20%)
• This criterion evaluates the extent to which the general
organisation and co-ordination of the project will ensure the
effective implementation of the activities and will contribute to
their sustainability.
• How is the partnership defined and to what extent does it
ensure a strong involvement of all partners and a clear
division of tasks between them?
• How will the partnership be made to last beyond the duration
of the project?
• To what extent does the partnership go beyond the
organisations' direct geographical neighbours and draw
partners from a diverse geographical range of participating
countries?
Culture prog: next steps…
• Have a really good idea – unique / innovative / different
• Find and secure partners – using all available options
• Consider other trans-national opportunities (e.g. Erasmus +)
or other opportunities via Interreg, etc.
• Sign up for @euartsfunding twitter feed
• Look out for announcement of new UK Creative Europe desk
• If you come to a CulturEuro seminar or become a Connexus
member... You can complete the Am I Ready? self-assessment
template to decide how ready you are – and whether you want to
consider March 2014 deadline or October 2014 deadline
GOOD LUCK!!
end of session 4 & seminar
Thank you!
Geoffrey Brown / EUCLID / geoffrey@euclid.info
www.euclid.info / @euartsfunding
www.culture.info / @cultureinfo
www.tickit.me / @tickitme
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