FROM PARTNERS TO PLAYERS: EXTENDING THE HR PLAYING FIELD Dave Ulrich and Dick Beatty, 2001 Changing roles in HR • The shifting role of HR comes from changing business demands • Beatty and Schneier (1996) began to describe a shift in the role of the HR professional as moving from HR partners to players as required for HR to meet a firm’s strategic challenges. HR as a strategic player • HR professionals must be more than partners; they must be players. – Players contribute. – They are engaged. – They add value. – They are in the game, not at the game. – They deliver results. – They do things that make a diference. Separate Roles for HR Player