Ulrich and Beatty (2001)

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FROM PARTNERS TO PLAYERS:
EXTENDING THE HR PLAYING FIELD
Dave Ulrich and Dick Beatty, 2001
Changing roles in HR
• The shifting role of HR comes from changing
business demands
• Beatty and Schneier (1996) began to describe
a shift in the role of the HR professional as
moving from HR partners to players as
required for HR to meet a firm’s strategic
challenges.
HR as a strategic player
• HR professionals must be more than partners;
they must be players.
– Players contribute.
– They are engaged.
– They add value.
– They are in the game, not at the game.
– They deliver results.
– They do things that make a diference.
Separate Roles for HR Player
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