Indus Adcom...
…delivering performance & trust
An Overview
Indus Credentials
 Genesis: Indus started in 1998 as a Sports & Outdoor media
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company and Indus Adcom Pvt Ltd. was incorporated in 2003 as a
specialized OOH Media Buying Agency
Strength: We have 16 branch offices & 32 exclusive & dedicated
representatives across India.
Turnover: FY 2008-09 was 25.00 cr. approx.
Manpower: We have a strength of 60 qualified professionals in the
stream of Media Planning & Buying, Campaign Execution &
Monitoring and Client Servicing.
Growth: Our year on year growth for the last 3 consecutive years
has been almost 30%
Milestones…
 Launched “Idea” in Delhi circle (25% of the whole circle
billing) in July’03 to an exclusive mandate of 6 circles in less
than one year.
 Handled a single day launch in 170 towns of 3 circles of
“Escotel” changing to “Idea” in Dec’04.
 Were appointed as an exclusive OOH partner for World’s
No. 1 two-wheeler company -“Hero Honda” in Feb’03 in a
multi-agency pitch.
…..contd.
Milestones…cont.
 Got an exclusive mandate to handle “Pepsi” in northern
and western region of the country against the regional
buying.
 Retained “Radico Khaitan” for consecutive fifth year on an
all time best buying pattern.
 We also take pride in retaining other prestigious corporate
brands like Hero Honda, Steel Authority of India, Moser
Baer, Monte Carlo, JVC to name a few for over 6 years.
…..many more.
Our Strengths
 Due to better payment structure to our vendors, as
compared to the other OOH offshoot of mainstream
agencies, we command better grip on the media as well as
on the rates. Due to this strong hold on our vendors, we
can buy more efficiently than any other agency today in
India.
 We have no parental patronage. All the clients we have
achieved till date were on the basis of our own
expertise/networking.
Our USP
We cater our clients with: An outdoor investment plan based on benchmarks arrived
post competition analyses
 Buying that justifies and maximizes every rupee spent
 A monthly update on competitors’ activities and spends
 An e-reporting mechanism that makes available every data
just when you need it
 A dedicated team comprising account manager, Media planner
(Central), Media operation team at each of the major centers
Media Planning and Buying
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Transit Media
 Buses
 Trains
 Metrol
 Autos
Media Services
Planning
 Establishing objective and benchmarks
 Target analysis (demographic, psychographics)
 Media Consumption
 Market evaluation (media coverage, target penetration, relative cost and cost
efficiency)
 Media strategy development and optimal media mix
 National and local media
 Negotiation (Cost, added value, promotions)
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Our Forte
 Indus Adcom specializes in : Brand development
 Out Of Home (OOH)
Billboards
 Bus Q shelter
 Pole kiosks
 Unipole
 Gantry
 Ambient Media
 Malls
 Multiplexes
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We are in August Company….
…..contd
We are in August Company….
Clients handled currently
 Hero Honda
 Jaypee Associates
 SAIL
 Monte Carlo
 Pioneer Music Systems
 Sennheiser
 Moser baer
 JVC
Some Of Our Works
Hero Honda - CBZ
Pioneer Music System
SAIL
Idea Cellular Ltd.
Jaypee cement
Jaypee Greens
Monte Carlo
Sennheiser
UB Group - Signature
Godrej Lifespace
Panasonic
JVC
Acquisition
 We acquired an INS accredited agency “Star Advertising in the month
of December 2008 to be a part of the print and electronics media along
with outdoors.
 It is one of the leading INS & DAVP accredited Advertising Agency in
India having sound and unparalleled infrastructure for 360 Marketing
Communication / Advertising Solutions. .
 We now have the requisite infrastructure and capabilities for the
following functions:
 Concept making, visualization, Designing and Implementation
 Print, Electronic, Web & OOH Media Buying/Implementation
 PR Activity
 Direct Marketing
 Marketing Communication / Advertising Solutions.
OOH Media Assets
We also own some premium and strategic OOH MEDIA
ASSETS in the following towns: Delhi
 Gurgaon
 Mumbai
 Pune
Our Testimonials
Footprints
Building a “National
Network” for greater
control & quicker
response
We are at …
Indus Adcom Pvt. Ltd.
C4, Third floor, C Block Market
Vasant Vihar, New Delhi 110017
Ph.- + 91 011 43170266 -88
Fax + 91 011 43170299
www. indusadcom.com
Thank you!
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