(financial services & solutions)
Business Plan 2010 -11
April, 2010
Regd. & Corporate Office
5th Floor, Sanchi Building,
77, Nehru Place, New Delhi – 110019
Phone:+ 91 (11) 46500500 Fax: + 91 (11) 46500550
E mail: info@mefcom.in Website : www.mefcom.in
Objective….

To re-establish ‘Mefcom’ as a well known reputed brand for providing
composite financial services & solutions.

To develop market-friendly products and business development strategies
for attracting Retail clients, HNIs, Corporates & Institutional clients besides
setting up a chain of Business Partners and associates by offering best
terms & services.

To encourage each individual ‘Mefcom’ staff to work as profit centre for the
company and train them for extending excellent services.
 Equities
 Derivatives
 Commodities
 IPOs
 Depository  Investment Banking
www.mefcom.in
 Corporate Advisory
Business Plan 2010-11
2
About Mefcom….

‘Mefcom’ is a leading full service Brokerage & Investment Banking Company
providing entire range of financial services & solutions. Founded in 1985 by Mr. Vijay
Mehta, it is at the forefront of the financial market space in North India today and
has carved a distinct niche for itself.

‘Mefcom’ provides Investment & Financial services in the field of investment banking,
corporate advisory, mergers & acquisitions, brokerage & trading in
equities,
derivatives and commodities, IPOs, portfolio advisory & depository services duly
supported by a strong research team.

With Corporate headquarters at New Delhi and Branch / Associate offices in different
parts of India and abroad, ‘Mefcom’ is focussed on providing long term value
addition to clients, while maintaining the highest standards of excellence, ethics and
professionalism.
 Equities
 Derivatives
 Commodities
 IPOs
 Depository  Investment Banking
www.mefcom.in
 Corporate Advisory
Business Plan 2010-11
3
Mefcom Group Swot Analysis….
Strengths

Estd. in 1985, Mefcom is serving its clients for about 25 years now extending integrated capital
market services under one organizational structure.

Mefcom Capital Markets Limited ( Mefcom) - a SEBI approved Category I Merchant Bankers &
Portfolio Managers - is a widely held company with about 3500 shareholders duly listed on BSE
with a paid up capital of Rs. 814 lacs and free reserves of Rs. 1224 lacs.

Acted as lead Managers / advisors to about 200 IPOs till date.

Formerly rated by PRIME as No.1 Private Sector Merchant Banker and underwriter from North
India.

Group memberships on major stocks and commodity exchanges in India (NSE, BSE, DSE, AMFI,
MCX, NMCE) & DGCX at Dubai. Membership of CDSL* for Depository Services & AMFI for
distribution of financial products.

Large network of offices and associates across India.

Professional team consisting of Chartered Accountants, Company Secretaries, CFAs, MBAs,
Engineers & Law Graduates.

Well Known Brand Equity in the world of financial services in India enjoying strong relationships
with capital market intermediaries, banks and institutions. counted amongst the select few in
North India.
 Equities
 Derivatives
 Commodities
 IPOs
 Depository
 Investment Banking
* applied for
 Corporate Advisory
Business Plan 2010-11
4
Weakness






Weak Client Servicing.
Weak business links with Banks and Institutions.
No foreign Partner / Stakeholder.
No loan, Borrowing or Leveraging.
No Online Trading.
Need for further strengthening of existing infrastructure in Research, Franchisee network and
Professional man-power.
Opportunities


Start of business with banks, domestic and foreign institutions.
Start of Internet trading.


Start of margin funding and other fund based activities.
Expansion of existing services in Indian & Overseas markets including launch of India specific
funds.
Threat


Increasing competition from big National and International players with large financial resources.
Reducing brokerage rates and fee based income due to increasing competition.
 Equities
 Derivatives
 Commodities
 IPOs
 Depository  Investment Banking
www.mefcom.in
 Corporate Advisory
Business Plan 2010-11
5
Mefcom Services….
Brokerage & Distribution

Brokerage & Trading in equities, derivatives and commodities on all major
exchanges in India (NSE, NSE - F & O, BSE, MCX & NMCE (for commodities)

Offline trading facility by placing orders on our dealers.

Online Internet trading facility on NSE through NOW

Institutional placements

Research Recommendations

Jobbing & Arbitrage desks

Market Making

Online distribution of IPOs, Mutual Funds, etc.

Depository Services

24 hours Online back office to view your Financial statements, Account
Reports, Demat holdings etc.
 Equities
 Derivatives
www.mefcom.in
 Commodities
 IPOs
 Depository  Investment Banking
6
 Corporate Advisory
Business Plan 2010-11
Mefcom Services….
Investment Banking

IPOs / FPOs / Rights Issue Management

M & A / Restructuring

Private Equity / QIPs

Block Deals & Bulk Deals

Delisting / Open Offers / Buyback

Business Sale / Disposals / Buy-outs

JVs / Strategic Alliances

Debt Raising / Syndication

SEBI & Stock Exchange Liaisioning

ESOP & ESOP Certification
 Equities
 Derivatives
 Commodities
 IPOs
 Depository  Investment Banking
www.mefcom.in
 Corporate Advisory
Business Plan 2010-11
7
Targets 2010….

50 Corporate / Institution clients for investment Banking Services.

100 Active Branches / Business Partner outlets.

500 clients for Portfolio Management with about Rs. 100 Crores corpus.

5,000 clients giving us a minimum brokerage of Rs. 2,500/- per month.

50,000 clients for opening D.P. account with us.

Starting of Online Trading, Commodities Trading & Depository Services.

Starting of Distribution of financial products esp. IPO marketing.

Resources of atleast Rs. 50 Crores to start fund based activities.
 Equities
 Derivatives
 Commodities
 IPOs
 Depository  Investment Banking
www.mefcom.in
 Corporate Advisory
Business Plan 2010-11
8
Strategies for Business Development….
A) Preferred Selection Criteria
Client
Business Partner
 Annual income above Rs. 5.00 lacs p.a.
 Mobile No., PAN No. & Email ID is a must
 Permanent House / Office address in their
City / place of domicile.
 Each client should atleast give a brokerage of
Rs. 2,500/- per month.
 Should be of reputed Financial Background.
 Association preferably on brokerage sharing
basis.
 Business Partner to be responsible for
dealings / debits of all his clients. (Monthly
brokerage to be released only after
settlement of all client debits.)
 Each Business Partner should atleast give a
brokerage of Rs. 25,000/- per month.
Note:- Point Nos. 2 & 3 above are also
applicable to Business Partners.
B) Classification for Both Clients & Business Partners
Platinum club : Income above Rs.5.00 Lacs p.a.
Diamond Club : Income between Rs.2.50 lacs - Rs. 5.00 lacs p.a.
Gold Club : Income between 1.00 lacs - Rs. 2.50 lacs p.a.
Silver Club : Income between Rs. 0.50 lacs - Rs. 1.00 lacs p.a.
Bronze Club : Income below Rs. 50,000 p.a
 Equities
 Derivatives
www.mefcom.in
 Commodities
 IPOs
 Depository  Investment Banking
9
 Corporate Advisory
Business Plan 2010-11
C) Type of Clients

HNIs (Small retail clients to be serviced preferably through Business Partners)

Corporates

Mutual Funds, Banks & Institutions

NRIs & Indians investing in Overseas Markets
D) Type of Business Partners

Authorised Persons e.g. Mefcom Employees, Client-to-client ref. etc.

Remiciers (Incl. Arbitrageurs / Jobbers)

Franchisee/ Sub-Brokers (With their own set-up)

Capital Market Intermediaries (Brokers, Portfolio Managers, Law-firms, Ch. Accountants, Co.
Secretaries, Management and other Consultants, etc.)
 Equities
 Derivatives
www.mefcom.in
 Commodities
 IPOs
 Depository  Investment Banking
10
 Corporate Advisory
Business Plan 2010-11
E) Methods of Approaching Clients.











Renew contacts with existing clients.
Reference through personal and client contacts.
Regular appearance / coverage on TV News Channels, Newspapers etc.
Road-shows and local events to create awareness. Pamphlet distribution through
newspaper vendors. Leaflet distribution through volunteers in ‘Mefcom’ T-shirts.
Sector Specific approach through membership directories of clubs, associations,
colony RWAs, defence, professional bodies etc. and organise local Investor meet
(preferably on weekends / holidays).
To popularise our website and post all ‘Mefcom’ news and happenings on the website
including material for use of clients & sub-brokers.
To send regular SMSs, Emails, Weekly Newsletter etc. to investors ‘at Random’ and
to ‘Clients’ in particular.
Regular personal Visits to all HNIs, Corporate and Institutional Clients.
Visibility with heads of various Industrial Groups like Chairman / MD / CEO / CFOs
etc.
Organising / attending of Seminars / Workshops / Events organised by trade bodies
like Stock Exchange, ICWA, CA, CS, CFA Institutes, Business schools, ANMI, BSE
Brokers Forum, etc. as Sponsor, Co-sponsor, Speakers & Delegates.
Membership of various Industry & Trade Associations like CII, ASSOCHAM, FICCI,
PHD Chamber etc. and our participation in their various programmes, tours etc.
 Equities
 Derivatives
 Commodities
 IPOs
 Depository  Investment Banking
www.mefcom.in
 Corporate Advisory
Business Plan 2010-11
11
F) Action Plan

To send introduction letters to all clients mentioning ‘Mefcom’ activities & its attractive future plans.

To introduce new products on ongoing basis offering better return & services to clients.

Distribution of pamphlets / posters etc. in newspapers, market places, business districts, etc.

Advertisement / Public Relations campaign activities to be undertaken.

Initiate Cold Calls and interaction through new Data base procured through DPs & other market
sources. (Database will contain contact name, address, telephone-mobile No(s) and email IDs).

Effective Communication: To talk to all existing clients personally over phone and brief them about
our future activities and encourage them to give references of prospective clients. (Incentive
scheme for referral of prospective clients by existing clients to be defined.)

To appoint Relationship Managers, Sales teams and BPO call centre for tele-marketing.

Website restructuring (In-house Website should provide details of all recent developments taking
place in ‘Mefcom’ Group including all Research Reports & Recommendations) and Online trading.
 Equities
 Derivatives
 Commodities
 IPOs
 Depository
 Investment Banking
www.mefcom.in
 Corporate Advisory
Business Plan 2010-11
12
Marketing Team….







Marketing team shall be responsible for client acquisition and servicing in coordination with dealers & back
office team.
20 Relationship Managers (RMs) and 2 Business Development Managers (BDMs) alongwith a Group Head
In-charge to be appointed in the beginning (to be increased to 100 RMs & 10 BDMs in due course) for
handling different client-groups, products and territories.
Complete team for marketing to be appointed on low salary (CTC) and high performance incentive.
Conveyance, travelling and communication expenses shall be borne by the company and deductible before
calculation of incentive.
Each RM shall be required to introduce a minimum of 10 active clients and one Business Partner every
month (Alternately 20 active clients per month). Each BDM shall provide support to his team of RMs to
complete their targets and shall be independently responsible to introduce atleast 20 active clients and 2
Business Partners every month.
Incentive payment shall start only after each RM and BDM has brought monthly brokerage income
equivalent to 3 times of his salary (CTC) through the clients / Business Partners introduced by him.
In case of non achieving of the above mentioned target, the concerned RM / BDM shall be paid 1st month
salary equivalent to the brokerage income brought by him, 2nd month salary equivalent to 50% of the
brokerage income brought by him and from 3rd month onwards, 1/3rd of the brokerage income brought by
him.
Incentive payable shall be calculated as follows:
a) 5% of the brokerage brought over and above 3 times of his CTC upto Rs. 5 lacs of brokerage.
b) 7.5% of the brokerage brought over and above 3 times of his CTC between Rs. 5-10 lacs of brokerage
on incremental basis.
c) 10% of the brokerage brought over and above 3 times of his CTC above Rs. 10 lacs of brokerage on
incremental basis.
For exceptional performers, additional higher incentive shall be awarded depending upon the style and time
duration of performance.
 Equities
 Derivatives
 Commodities
 IPOs
 Depository  Investment Banking
 Corporate Advisory
Business Plan 2010-11
www.mefcom.in
13
Pan-India Zone specification….

North – Delhi, Haryana, Punjab, HP, J & K, Uttranchal, Western UP

RGN : New Delhi, Chandigarh, Ludhiana, Jammu, Srinagar, Barely, Moradabad, Dehradun

East – Bihar, Eastern UP, WB, Jharkhand, Orissa

RGN : Patna, Gorakhpur, Varanasi, Ranchi, Jamshedpur, Kolkata

North East – North Bengal, WB, Orissa

RGN : Silliguri, Gauwhati, Bhubneshwar, Rourkela

Central – Chattisgarh, MP, Part of Rajasthan & UP

RGN : Raipur, Jabalpur, Bhopal, Indore, Kota, Jhansi, Gwalior

Western – Gujarat (Saurastra, Bhuj, Kutch) Rajasthan – Marwad

RGN : Ahmedabad, Surat, Rajkot, Bhilwara, Baroda, Bikaner, Jaipur, Jodhpur

South – Tamilnadu, Kerala, Karnataka, AP

RGN : Chennai, Coimbatore, Cochin, Bangalore, Vishakapattanam, Hyderabad.
Note : There will be a Master / Super Franchisee in every Zone, who will develop Mefcom’s
Franchisee network to the nearby regional areas or city at their expense.
 Equities
 Derivatives
 Commodities
 IPOs
 Depository  Investment Banking
www.mefcom.in
 Corporate Advisory
Business Plan 2010-11
14
Present Mefcom Network….
Sl.
No.
City
Contact
Person
Status
Landline
Mobile
Email
DELHI & NCR
1.
Rajouri Garden
H.K. Singhal
Bus. Partner
+91 11 2511 0375
+91 98914 27211
prateekswapnil@yahoo.com
2.
Ramesh Nagar
Jaiprakash
Bhojak
Bus. Partner
+91 11 4144 8064
+91 98112 12986
Jai_bhojak@yahoo.co.in
3.
Shahdra
Vijay Kumar
Swami
Bus. Partner
+91 11 2282 9924
+91 92138 08600
vijayswami82@yahoo.com
4.
Kamla Nagar
Rahul Jain
Bus. Partner
-
+91 98915 58627
Jain.rahul800@yahoo.com
OUTSTATION
1.
Allahabad
Ranjan Rastogi
Bus. Partner
+91 532 250 8607
+91 93351 50234
uneeversall@rediffmail.com
2.
Ahmedabad
Sakar Sharma
Branch Office
+91 79 2642 4075
+91 98240 03876
sharmasakar@gmail.com
3
Jaipur
Sudhir Gangwal
Branch Office
+91 141 270 2248
+91 98290 52376
skgangwal@hotmail.com
4.
Hyderabad
Ramswarup
Aggarwal
Branch Office
-
+91 99633 32109
saraf1963@gmail.com
 Equities
 Derivatives
 Commodities
 IPOs
 Depository
 Investment Banking
www.mefcom.in
 Corporate Advisory
Business Plan 2010-11
15
In-house steps required for Business Development….

Better trained & Motivated professional work-force.

Better Research & Portfolio Management techniques.

Better Website presentation with Online trading.

Back office services (including better KYC, Compliance procedures & legal formats of
sub-broker and other agreements) & Online Risk Management.

Start of Advertisement, P.R. & Communication campaign.

Start of Commodities Trading (MCX & NMCE activation, NCDEX Membership,
Commodities dealers & Back office), Depository Services (CDSL Membership) & IPO
Marketing.

Strategic tie-up with NBFC for margin trading & overall leveraging etc. for additional
funds requirements.

Team for liaisioning with NRIs, Corporates, Banks & Institutional brokerage /
Investment Banking mandates.
 Equities
 Derivatives
 Commodities
 IPOs
 Depository  Investment Banking
www.mefcom.in
 Corporate Advisory
Business Plan 2010-11
16
Brokerage, Deposit & other Charges....
S.No.
Monthly
Turnover (Rs.)
Delivery
Brokerage
Intra-Day / F&O /
Min. Brokerage
Brokerage Sharing
B.Partner/
Associate
Mefcom
Fixed Brokerage Basis
(Min Brk. Per month
to Mefcom)
For Retail Clients (For both Equities & Commodities)
1.
Upto 1 Cr.
0.50
0.05
2.
1 – 2 Cr.
0.40
0.04
3.
2 – 3 Cr.
0.30
0.03
4.
3 – 5 Cr.
0.20
0.02
Brokerage sharing in
these categories with
Authorised Persons,
Remisiers, Clients
Referral etc, as per
terms.
Rs.
2,500/- PM
Rs.
5,000/- PM
Rs. 10,000/- PM
Rs. 15,000/- PM
For Business Partners (For both Equities & Commodities)
5.
5 – 10 Cr.
0.15
0.015
60
40
Rs. 25,000/- PM
6.
10 – 20 Cr.
0.12
0.012
65
35
Rs. 30,000/- PM
7.
20 – 30 Cr.
0.10
0.010
70
30
Rs. 40,000/- PM
8.
30 – 40 Cr.
0.08
0.008
75
25
Rs. 50,000/- PM
9.
40 – 50 Cr.
0.07
0.007
80
20
Rs. 75,000/- PM
10.
Above 50 Cr.
0.05
0.005
85
15
Rs.1,00,000/- PM
Notes: 1)
All Statutory (STT, Service tax, Stamp Duty, Exchange Transaction charges, SEBI turnover fee etc.) & Other charges (like
Account Opening charges, Interest after T + 2, DP charges, Back-office charges (AMC), Courier / Postage charges, Stock
Exchange Penalties etc.) shall be over and above the brokerage.
Brokerage on OPTIONS-TRADING shall be charged on the options premium only subject to a minimum of Rs. 75/- in Nifty
options and Rs.150/- in Stock options from clients & Rs. 25/- in Nifty options and Rs.50/- in stock options from Business partners.
2)
 Equities
 Derivatives
www.mefcom.in
 Commodities
 IPOs
 Depository
 Investment Banking
17
 Corporate Advisory
Business Plan 2010-11
Brokerage Comparison with Online Brokers….
ONLINE BROKERS
BROKERAGE FOR
DELIVERY
SBICAP SECURITIES
BROKERAGE FOR INTRADAY
TRADING
0.50 %
0.10%
ShareKhan
0.03 - 0.50%
0.03 - 0.10%
Motilal Oswal
0.03 - 0.85%
0.03 - 0.15%
5 Paisa
0.25 - 0.85%
0.07%
0.50%
0.02 - 0.03%
ICICI Direct
0.25 - 0.75%
0.15%
Indiabulls
0.25 - 0.50%
0.05 - 0.10%
0.50%
0.15%
0.20 - 0.30%
0.02 - 0.03%
Reliance Money
0.01%
0.01%
Indiainfoline
0.50%
0.10%
Angel Broking
HDFC Securities
Religare
 Equities
 Derivatives
 Commodities
 IPOs
 Depository  Investment Banking
www.mefcom.in
 Corporate Advisory
Business Plan 2010-11
18
Business Terms & Conditions for Clients….

Trading in a client account shall start only after submission of complete KYC documents (as per new SEBI guidelines) and
allotment of code number (which should normally take between 24 to 48 hrs after submission of documents.)

Each client shall give interest free refundable security deposit of Rs. 5,000/- for each cash segment & Rs. 10,000/- for F & O
Segment.

Broadband, Connectivity and I.D charges are payable by the client (In case of ONLINE Trading facility on Internet).

Security Deposit is payable in cash only. No shares can be accepted in security deposit as per stock exchange rules.

Margins can be paid in cash and shares. Shares are acceptable only to the extent of 50% of the total margin amount after 40%
hair-cut. (Only those shares acceptable to the stock exchange shall be taken with minimum pledge period of at least 6 months)

MTM (mark to market) is payable on the same day in cash only.

No business shall be transacted for the client in case of insufficient margin in his account.

F&O transactions will be squared-off on the following day without any recourse to the client, in case his margin falls below the
margin specified by the Exchange.

Intra-day transactions shall be squared off between 3.00 p.m. to 3.15 p.m unless requested for extension, in advance.

All transactions (both delivery and F&O) shall be squared off IMMEDIATELY, in case the losses on client account reaches 85% of
the total security/ margin available with us.

Incase of delivery transactions, interest would be charged @21% p.a (calculated for the week) after T + 2 and the transaction
would be squared off on T+7, incase of non-receipt of payment.

Intra-Day exposure equivalent to 8 times of the Margin Money and Delivery exposure equivalent to 2 times of the Margin money
shall be allowed. No Intraday exposure shall be allowed against security deposit.

Additional Intraday trading limit can be given to a client against his cheque in case the client already has some margin amount in
his account but he wants more exposure against submission of his cheque and that his cheques have never been ‘Returned Back
Unpaid’ by his bankers earlier in our account.

Delivery funding shall be arranged for purchase of ONLY those shares which are in the Approved-List of the concerned lender
(NBFC) and to clients who fulfil their eligibility criteria. (Generally, the approved list contains active stocks in Group I category of
NSE & BSE). Upto a maximum of 50% of the value of the delivery transaction shall be funded.

All communication to clients shall deemed to be ‘COMPLETE’ when sent by SMS or email. It is the responsibility of the client to
check at their end and call ‘Mefcom’ within 24 hrs. in case of any discrepancies.

Terms are liable to be changed at the sole discretion of ‘Mefcom’. Any deviation from the specified terms can only be done by
written permission of the Head of Brokerage-business.
 Equities
 Derivatives
www.mefcom.in
 Commodities
 IPOs
 Depository
 Investment Banking
19
 Corporate Advisory
Business Plan 2010-11
Business Terms & Conditions for Business Partners….

Trading Terminal shall be activated only after submission of complete Sub-broker Registration documents (as per SEBI
guidelines) and completion of other formalities. Fees for Registration as sub-brokers shall be payable along with
Registration documents. It would normally take about a week to start trading after submission of documents.

Each Business Partner shall give Interest free refundable security deposit of Rs. 50,000/- for each cash segment and
Rs. 1,00,000/- for F & O Segment (Master Franchisee shall give interest free refundable security deposit of Rs. 5 lacs
for both equities & commodities).

Broadband, Connectivity and I.D charges are payable by the Business Partner.

Security Deposit is payable in cash only. No shares can be accepted in security deposit as per stock exchange rules.

No Intra-day exposure to the clients of the Business Partner shall be allowed against the security deposit.

In case of brokerage sharing arrangement with the Business Partner, minimum brokerage chargeable from
Retail-clients shall not be less than 0.30% (for delivery) and 0.03% (for F&O and Intra-day). Lower brokerage may be
considered incase of High volume clients subject to the fact that minimum share of ‘Mefcom’ shall not be less than
0.10% (for delivery) and 0.01% (for F&O and Intra-day).

As per SEBI rules, A business Partner shall strictly follow KYC regulations while introducing clients and shall be fully
responsible for their conduct and observance of SEBI guidelines.

Security Deposit and sub-brokerage shall liable to be adjusted in case of client debits or defaults. Sub brokerage shall
be paid subject to his clients account being in order.

A valid NCFM Certificate for the concerned segment in the name of the Dealer shall have to be submitted to ‘Mefcom’
before start of the trading terminal.

Business Partner shall share the cost for local advertising & promotion in proportion to the Brokerage sharing formula.

As per SEBI regulations, a sub-broker shall need prior permission to transact business in his own account.

All communication to Business Partner shall deemed to be ‘COMPLETE’ when sent by SMS or email. It is the
responsibility of the Business Partner to check at their end and call ‘Mefcom’ within 24 hrs. in case of discrepancies.

Terms are liable to be changed at the sole discretion of ‘Mefcom’. Any deviation from the specified terms can only be
done by written permission of the Head of Brokerage-business.
 Equities
 Derivatives
 Commodities
 IPOs
 Depository
 Investment Banking
www.mefcom.in
 Corporate Advisory
Business Plan 2010-11
20
Business Terms & Conditions for Business Associates….






A Business Associate (to be called Authorised Person (AP) or Remicier etc.) will be
required to enter into a written agreement with Mefcom to work in this capacity.
Business Associate will introduce clients as per company policy and company will pay
his incentive out of the brokerage earned from the clients introduced by him.
Security Deposit and sub-brokerage shall liable to be adjusted in case of client debits
or defaults. Incentive shall be paid subject to his clients account being in order.
Business Associate shall be given 10% flat incentive on the brokerage earned from the
clients introduced by the associate subject to a minimum brokerage of Rs. 7,500/per client per quarter. No incentive shall be payable in case the above said target is not
achieved in a particular quarter but the same shall carry forward to the next quarter
to a maximum of 2 quarters and then lapse. First payment of brokerage to the
Business Associate shall become due only after introduction of minimum 10 clients.
Higher incentive shall be considered in case of introduction of high volume clients and
taking up of additional responsibility by the Business Associate in terms of client
servicing.
Terms are liable to be changed at the sole discretion of ‘Mefcom’. Any deviation from
the specified terms can only be done by written permission of the Head of Brokeragebusiness.
 Equities
 Derivatives
 Commodities
 IPOs
 Depository
 Investment Banking
www.mefcom.in
 Corporate Advisory
Business Plan 2010-11
21
Benefits available to ‘Mefcom’ Clients….

Competitive brokerage rates.

Offline trading facility by placing orders on our dealers.

Online trading facility through Internet on ‘NOW’ by NSE

One-time review & restructuring of the client’s portfolio.

Daily SMS alerts for trading tips.

Weekly Newsletter containing overall review of the economy and the markets
alongwith recommendations for short and medium term stocks for investment.

Monthly availability of atleast one Industry sector report.

Analysis of forthcoming IPOs.

Depository Service on ‘CDSL’.

Sauda confirmation and other communications through SMS.

Daily dispatch of contract-notes by email. Quarterly dispatch of account statement by
email.

24 x 7 Online Back office to view your Financial statements, Account reports, Demat
holding etc.
 Equities
 Derivatives
 Commodities
 IPOs
 Depository
 Investment Banking
 Corporate Advisory
Business Plan 2010-11
www.mefcom.in
22
Benefits available to ‘Mefcom’ Business Partners….

Association through attractive revenue sharing schemes or Fixed brokerage rates.

Connectivity provided through Internet on Multi-user application (CTCL) system on
‘Omnesys’ trading platform.

Single screen trading provided on NSE, NSE F & O, BSE & MCX (for Commodities)

Technological setup and Software support

Low recurring cost of operations.

Fundamental and technical Research calls on Terminal, Email, SMS. Live chat with
our technical Analysts.

Branding & Marketing support through advertising, Brochures and collaterals, Main
signboard, Visiting cards, Corporate & Marketing Presentation material etc.

Dedicated team at corporate office for Business development and support. Help in
organising of Investor get-togethers.

Training support by our professional trainers to assist you in starting operations.

Fully automated online 24 x 7 back office, DP and Risk Management system.
 Equities
 Derivatives
 Commodities
 IPOs
 Depository  Investment Banking
 Corporate Advisory
Business Plan 2010-11
www.mefcom.in
23
New Business Partner Start-up – Process Flow….
Day
Responsibility
Centre
Activity
Documents /
Process
Remarks
1
Region
Finalise the deal
BA Proposal
- Pan Card
- Education Proof
- Address Proof
Filled in hard copies or
scanned copies to be sent
to HO for approval
2
HO
Approval of BA Proposal
2
HO
HO to send customised MOU and
agreements to regions for setting it signed
from the client
MOU
Exchange Agreements
3
Region
Collection of Business Deposit, Prepaid
amount (if applicable) and SEBI
registration fees.
Rs. 26,300/- Cheque –
Mefcom Securities Ltd.
4
HO
Client Series
4
HO
Welcome Kit to be sent to franchisee
7
Region
Documentation
9
HO
Receipt of documents at HO
10
HO
Trading ID
Exchange registration
charge is Rs. 13,000/- for
NSE / BSE, total Rs. 26,300
with processing.
To be sent from HO after
providing the client series.
Get all the documents signed
from the franchisee and send
it to HO
To be provided on receipt of
NCFM certificate for NSE &
BCFM Certificate for BSE
Note : No. of days may change.
 Equities
 Derivatives
 Commodities
 IPOs
 Depository
 Investment Banking
 Corporate Advisory
Business Plan 2010-11
www.mefcom.in
24
Connectivity Investment Plan for Business Partners….
Connectivity Mode
VSAT
ISDN/LL Internet
SCHEMES
Frequency of
charges
SCHEME I
SCHEME II
SCHEME III
SCHEME IV
VSAT Charges
One time
75000
25000
NIL
NA
VSAT EMI for 24 months
Monthly
0
2500
4000
NA
Back Office
FREE
FREE
FREE
FREE
One-time installation Charges
FREE
FREE
FREE
NIL
Bandwidth / Connectivity /
Technology Support Charges
Per month
1500
1500
1500
NL
ID set-up charges per ID
One time
5000
5000
5000
6000
ID recurring charges per
segment ID
Per month
500
500
500
600
During 1st Year
NIL
50000
75000
NA
During 2nd Year
NIL
30000
50000
NA
During 3rd Year
NIL
NIL
30000
NA
After 3rd Year
NIL
NIL
NIL
NA
VSAT / IDU Shifting & Demurrage
Cost
As per actuals
As per actuals
As per
actuals
NA
On crossing
3 L each time
refund per ID
On crossing 3
L each time
refund per ID
On Crossing
3 L each time
refund per ID
On Crossing 3 L each time
refund per ID
Surrender / Discontinuation
Charges
Expected net revenue to Mefcom for
refund of ID charges – both set-up &
recurring charges
 Equities
 Derivatives
 Commodities
Any time
during the
year
 IPOs
 Depository
 Investment Banking
www.mefcom.in
25
 Corporate Advisory
Business Plan 2010-11
Support Provided by Mefcom….
Particulars
Charges
SCHEME - I
SCHEME - II
SCHEME - III
SCHEME - IV
Mefcom Intra
Portal
FREE
YES
YES
YES
YES
BO-View
FREE
YES
YES
YES
YES
BO-Operating
FREE
YES
YES
YES
YES
Flex for Glow sign
board
FREE
YES
1
1
1
Flex Banner
FREE
YES
1
1
1
Visiting Card
FREE
200
200
200
200
Company
Brochures
FREE
100
100
100
100
Product Brochures
FREE
100
100
100
100
Training Provided
FREE
YES
YES
YES
YES
 Equities
 Derivatives
 Commodities
 IPOs
 Depository
 Investment Banking
www.mefcom.in
 Corporate Advisory
Business Plan 2010-11
26
Information required from the Business Partners....
Mode of payment of refund:

a)
Fixed brokerage or
b)
% sharing basis
if (a), then specify minimum brokerage for:
Delivery Trades
Jobbing Trades
F & O Trades
if (b), then specify percentage of sharing of:
Delivery Trades Income
Jobbing Trades Income
F & O Trades Income
Depository Income
Amount of refundable Deposit:

a)
b)
Cash Component
Securities valued after 40% hair-cut (list of securities to be enclosed)
Minimum brokerage rates to end clients for percentage sharing:

-
Delivery Trades
Jobbing Trades
F & O Trades
Details of NCFM Certificate:

To specify name of the Exchange, Segment, Certificate No., Holder’s name and validity period.

Type of Connectivity required:
To specify name of Exchange, Segment, No. of terminals required and the address at which the terminals
would be working.
 Equities
 Derivatives
 Commodities
 IPOs
 Depository  Investment Banking
www.mefcom.in
 Corporate Advisory
Business Plan 2010-11
27
Enclosures required from the Business Partners….

Cheque for security deposit and SEBI Sub-broker Registration fee.

Proofs of : Educational Qualification, Date of Birth (School-leaving Certificate or
PAN), Identity (Voter ID Card, Ration Card, PAN, MAPIN), Latest Audited Annual
Accounts (Balance Sheet and P & L A/c), latest IT Return.

Copy of NCFM Certificate.

Dealing Bank’s certificate of good conduct & last 6 months statement of Account.

Auditor’s certificate of Networth and financial capability.

Sub-broker Agreement.

Details of office size, facilities, etc. (To specify Hardware & Software specification).

10 Account opening forms from clients.
 Equities
 Derivatives
 Commodities
 IPOs
 Depository  Investment Banking
www.mefcom.in
 Corporate Advisory
Business Plan 2010-11
28
Monthly MIS Details for Corporate office....











List of new Direct Clients & Franchisee / their clients added.
List of clients who have not transacted any business in the last three months.
Branch / Franchisee-wise segment-wise turnover & brokerage earned.
Details of top 50 direct clients with their turnover & brokerage.
Client-wise details of margins received (and lying with different clg. Entities) & those
having shortfall in margin.
List of debtors exceeding 1 week and 2 weeks & more.
List of shares being held in our DP- Beneficiary ( & other account) for more than one
month along with name of the client & the reason thereof.
Details of charges received & paid (& overflow, if any) along with details of penalties,
Auctions, wrong sauda etc.
Any other important matter (to be reported on a separate sheet).
Confirmation of receipt of contracts, bills, statement of account etc. by the client
through email.
Confirmation that all KYC norms and other SEBI / stock exchange requirements have
been complied.
 Equities
 Derivatives
 Commodities
 IPOs
 Depository
 Investment Banking
www.mefcom.in
 Corporate Advisory
Business Plan 2010-11
29
THANK YOU
Business Plan 2010-11
www.mefcom.in
30