Prevention is Possible: How Head Restraints Can Prevent Whiplash Injuries Funded by the AUTO21 Network of Centers of Excellence Who, what, when, why & how? AUTO 21 - Network of Centres of Excellence for Canada 6 UBC + 1 U Windsor Researchers + Sponsors Researchers: D. Romilly (Pr. Lead – UBC, Mech. Eng.) M. White (UBC, Fam. Med. – CIRPD) E. Desirapriya (UBC Ped. BCIRPU) P. Lawrence (UBC, Elec. & Com. Eng.) J.S. Blouin (UBC, Hum. Kinetics) G. Siegmund (UBC, Hum. Kin. – MEA) A. Snowdon (U Windsor – Business) Sponsors: The Woodbridge Group MEA Forensic Engineers R&D for Vehicle for 21st Century: Health, Safety and Injury Prevention Societal Issues & Future Automobile Materials and Manufacturing Powertrains, Fuels and Emissions Design Processes Intelligent Systems and Sensors 200 researchers at 45 universities with over 150 industry and government partners Who, what, when, why & how? AUTO 21 Project A402: Prevention: Reducing Occupant Injury in Rear End Collisions Started: April 2009 Prevention: Developing Strategies for Improved Head Restraint Use Development of an Automatic Head Restraint Positioning System – Future Vehicles Ending: March 2011 - ? (possible 1 yr renewal) Development of Seat Whiplash Mitigation Systems – Future Vehicles Who, what, when, why & how? Typical seat: Future seat: Head restraint: Head restraint: (fixed or manually adjustable – limited movement) (actively adjusts to the occupant ) Seat back: Seat back: (static design for the average person) (adaptive design adjusts to both occupant & impact) Seat base: Seat base: (not designed as a safety component) (energy absorbing to reduce injury risk) Current fleet (here now!) Future fleet (when?) Who, what, when, why & how? AUTO 21 Project A402: Prevention: Developing Strategies for Improved Head Restraint Use “Whiplash Campaign” Advisory Committee Goal: Prevention is possible! Increase proper HR use! Methods: 1) Increase awareness through intervention programs 2) Increase number of “good” vehicles in fleet 3) Assess HR use in BC and effectiveness of programs Who, what, when, why & how? Current Initiatives: 1) Focus groups: “Whiplash Campaign” Fleet Manager & OH&S 2) Advisory steering committee: Fleet Manger, OH&S, Health Professionals Advisory Committee 3) Web Portal & Resource dev.: www.whiplashprevention.org 4) Observational studies (BC public & stakeholder sites) 5) Other dissemination efforts (seminars, presentations, etc.) Why? Consider the costs! In Canada whiplash injuries account for over 2 million insurance claims each year In British Columbia alone, the economic costs exceed C$ 600 million/year (ICBC) Whiplash injuries account for more than 70% of all bodily injury claims (Navan et al., 2000). Cost is in terms of lost work productivity medical care disability sick leave litigation What is the problem? Incorrect head restraint position (86%) Correct head restraint position (14%) Males 7% Head restraint position statistics in Canada Females 23% Source: IBC (2002) What is the Problem? NL 15% BC 18% AB 16% PEI 8% ON 13% NS 12% NB 7% Proper head restraint positioning statistics across Canada When does whiplash occur? For many vehicle types currently on our roads, this injury can occur at impact speeds as low as 8 km/h (i.e. about 5 mph) Rear - end collision Side - impact collision How does whiplash occur? 1. Normal position 3. Head extension 2. Spine straightens 4. Rebound Is prevention possible? Yes! Serious injuries can be prevented Is prevention possible? Studies have shown that properly adjusted “good” rated head restraints can reduce serious neck injuries by 35% How can whiplash be prevented? Raise the head restraint (HR) so that the center of the head restraint is slightly above the top of the ear The head restraint should be 2 - 8 centimeters from the back of your head When adjusted properly the head restraint can be very effective in preventing injuries How can whiplash be prevented? Better position! Too low & too far away! How can whiplash be prevented? http://www.ibc.ca/en/BeSmartBeSafe/Video/index.asp Resting your head isn’t the same as restraining it! This part of the vehicle is for resting. This isn’t . Strategies Literature review & identification of credible web resources Planning of a web portal www.whiplashprevention.org Initial Focus group - Fleet Managers & Occupational Health & Safety Establishment of advisory steering committees Develop and pilot test targeted surveys Create meaningful educational resources U Tube video clips for secondary/ post secondary Create social media communication plan What has been done to-date? 1. Completion of literature review and book - Head Restraints and Whiplash: The Past, Present and Future 2. Development of credible content 3. Initial focus group & fleet managers survey 4. Beta version of web portal: www.whiplashprevention.org 5. BC Fleet Manager Presentation (June 18, 2010) 6. International Cochrane Systematic Review (Protocol stage) 7. Establishment of Advisory Steering Committee (July 2010) 8. Road-side observational survey (on-going) www.whiplashprevention.org Future work 1. Pilot-testing head restraint prevalence surveillance system at organizations with large passenger car fleets in BC 2. To conduct intervention programs at different organizations 3. Completion of International Cochrane Systematic Review The goal Change in current practice Buy or lease safer vehicles Adjust head restraint properly for maximum protection Implement and sustain educational programs and policies to improve safety behaviour Social marketing initial roll out in BC Our goal Refining web-based tool Users select make, model, type, year Head restraint rating Overall safety rating Green ratings Cost Selection of better alternatives Best across all categories Your inputs, ideas & participation in the project activities are welcome! Thank you for your participation! Take home message Prevention is possible! Take action today to save lives & to reduce cost! Advisory Steering Committee Organizational Partners Air Canada BC Hydro BC Automobile Association Burnaby City Hall Canadian Institute for the Relief of Pain and Disability Health Employers Association of BC Insurance Corporation of BC Massage Therapists Association of BC MEA Forensics New Car Dealers of BC Physiotherapy Association of BC Terasen Gas Acknowledgements AUTO21 Biomechanical Research & Testing, LLC Insurance Institute for Highway Safety (IIHS) Thatcham Insurance Corporation of British Columbia (ICBC) Insurance Bureau of Canada. The Royal Society for the Prevention of Accidents Canadian Institute for the Relief of Pain and Disability BC Injury Research & Prevention Unit UBC Departments of Family Practice, Pediatrics & Mechanical Engineering