Eva K. Ponomarjov
Investment Adviser, Baltic States
10 January 2013
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UKTI’s mission
1. Support UK companies to
grow their business through
international trade;
2. connect UK business to the
world’s top commercial
opportunities;
3. attract high quality inward
investment to the
UK; and
4. establish whole-ofgovernment relationships with
major wealth creators to
increase exports and
investment.
2
UKTI’s global presence
• UKTI teams identify business opportunities
around the world. They support businesses
throughout the UK.
• UKTI has more than 1,200 staff in over 100
overseas markets and around 400 people across
UK regions, working locally to support UK
businesses and overseas investors.
• Our advisers are overwhelmingly from the
private sector, with experience in international
trade/investment.
UKTI has more than
1,200
staff in over
100
overseas markets.
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Why do we need creative industries? Where to find useful information?
• The industries of today depend increasingly on the generation of knowledge through
creativity and innovation
• UK has the largest creative sector in Europe, 1.5 million people are employed in the
sector, 5.1% of the UK’s employment
• Exports of services of the creative industries account for 10.6%
• 106,700 businesses in the creative industries on the Inter-Departmental Business
Register (IDBR) in 2011
• The largest sub-sectors: music & visual and performing arts, advertising, design,
digital TV & radio
www.gov.uk
www.culture.gov.uk
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How to get connected and where to apply for funding?
• Creative & Cultural Skills is a standard setting body for the creative and cultural
industries, working with employers and industry representatives: www.ccskills.org.uk
Skillset supports skills and training in creative industries: www.creativeskillset.org
• Nesta is a pioneer of investment in innovation, from technology start-ups and public
policy, to social enterprise and backing creative individuals: www.nesta.org.uk
• Technology Strategy Board provides information and funding for technology and
innovation opportunities: www.innovateuk.org
• Arts Council England develops and invests in artistic and cultural experiences, supporting
projects from theatre to digital art, music to literature, crafts to collections:
www.artscouncil.org.uk
• Design Council is the national strategic body for design: www.designcouncil.org.uk
• British Film Institute provides information and funding to film production, distribution,
education, audience development and market intelligence and research: www.bfi.org.uk
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Geography
• London as key hub
• Creative clusters e.g.
Brighton, Bristol, Cardiff,
Glasgow, Manchester, Newcastle
Trends – Second Screen
• UK audience spend average of 7 hours per day consuming media, but access 8 hours
40 min content by using second screen
• 80% UK under 25’s use a “second screen” whilst watching TV as running social/shared
commentary
Trends – Social Media
• 30M+ Facebook users in UK, commands 45% of all mobile internet time
• 48% adults have a social networking profile
• 10M Twitter users – 4th largest globally
• “It’s real test market for us where we like to try out new ideas” Facebook Head of
Mobile
Trends – Online Economy
• Internet economy = £121Bn, 8.3% UK economy
• Most internet-centric in G20
• Forecast to expand 11% pa to £221Bn in 2016
• 13.5% purchasing online, rising to 23% in 2016
Sectors - Mobile
• 91% UK adults have mobile phone (130% penetration)
• 32% population use mobile to access the internet
• M-commerce 5.3% online retail market / 24.7M customers
• 81M Apps downloaded in last week Dec 2012
Key enablers
• Skills base – strong talent pool and highly competitive environment
• Creative excellence – UK as recognised innovative & creative leader
• Access to finance – London as financial centre, from Angel to VC
• International reach – cultural and economic hub (US / EMEA)
Global playground
• Thriving and well established creative sector - plugged into the global economy
through the international companies that are based or have offices in the UK + the
international mix of people in the industry
• Great platform to take a design global - it has the legal framework, and now also the
EU Patent Court, to protect designs and the investment community in London
• Abundance of talent from universities such as Central St Martins College, Royal College
of Art (RCA) and Glasgow School of Art producing graduates steeped in UK design
heritage
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What UK is looking for?
• Designers who understand their clients’ businesses and the markets in which those
businesses operate. Designers who can articulate in the wider global context in
which the products, services and systems they design will exist
• Designers who know more about disassembly, remanufacturing and recycling,
ensuring that tomorrow’s products are environmentally sustainable
• A ‘market pull instead of ‘technology push’ designer mindset. Design, and particularly
a user-centred design approach, is often crucial in commercialising technology
•
‘T-shaped people’ as ‘specialists with a passion and empathy for people and for
other subject areas’
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Suggestions for entering UK market
• Do a proper homework in market and sector research (find out who your potential
clients, competitors, buyers, investors, supporters, promoters are)
• Have a clear message about your product or service (better start with one strong
product/service that you believe has a competitive advantage than ten maybe’s to fit
every size)
• Be consistent about what you want, passionate and creative enough to get there
• Share your ideas to get constant feedback and a smarter product/service
• Be social, your network determines your future
• Last but not least, ask for UKTI’s professional advice once you’ve decided to set up in
UK and believe your product/service will make a difference!
Type your title and date here 00/00/0000
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Further information
Contact
Social media
linkedin.com/ukti
E eva-kristiina.ponomarjov@ukti.gov.uk
twitter.com/ukti
T +372 667 4788
youtube.com/uktiweb
flickr.com/ukti
www.ukti.gov.uk
blog.ukti.gov.uk
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