Robert Doak Senior International Trade Advisor, UK Trade & Investment Through his role as Senior International Trade Adviser with the British Government’s UKTI, Robert has a robust track record over many years of supporting the best of UK’s larger multi-nationals improving their global competitiveness. Through his shrewd deployment UKTI’s global resources (100 British Embassies worldwide) he has assisted these premier organisations tap into the higher value market and sales opportunities that are increasingly available to the more internationally competitive of British Industry. Robert has a reputation for his key-account management skills and gaining the confidence and commitment of Boards in these larger UK businesses; assisting them deploy higher UKGovernment support to aid global reaching. His abilities here are backed by a long and successful career working to Board level in several international ‘corporates’. His experience also extends to working in nearly thirty different country-markets worldwide and has an extremely full understanding of the issues and options open to UK businesses when addressing internationalisation.