2.Institutional Arrangements Between DOT Regional
Offices and LGUs for Destination Planning,
Regulation, and Monitoring and Evaluation
By Ludwig Rieder, Tourism Advisor, Asia Foundation,
28 May 2012
Implementation of the Philippine National Tourism Development Plan
THE
PHILIPPINE NATIONAL
TOURISM DEVELOPMENT PLAN
2011-2016
1
NTDP Implementation Approach
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The DOT’s mission is to enable and
coordinate this partnership approach
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This means that the NTDP elements will
need to be institutionalized within the
DOT work program as mandated by RA
9593 and its IRR, specifically:
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2
A shared vision for the development of the
tourim sector
An effective prioritized destination and
framework and product portfolio to guide
public and private investment
Convergence in priorities and investment of
DOT Attached Agencies, NGAs, LGUs, and
the private sector
Planning
Coordination; and
Actual implementation (marketing, product
development, regulation of standards,
capacity building, ….)
Tasks such as access and destination/site
infrastructure, air services, etc. will also
need to be institutionalized into the
work programs of concerned
organizations
Implementation of the Philippine National Tourism Development Plan
Partnership-based approach to
implementation that depends on
having:
Proposed Philippine Tourism Governnance & Management Framework
National Level
Strategic level
Tactical Level
Tourism Advisory and
Consultative Bodies
Department of
Tourism
(National Tourism Coordination
Council-Tourism Congress)
Regional Level
Regional Tourism
Councils/ Congresses
(DOT-Tourism Congress-Civil
Society)
Provincial Tourism
Councils
(DOT-Tourism Congress-Civil
Local Level
Regional Tourism Offices
Provincial Level Tourism Service
Centers
Society)
Local Tourism Councils
and Action Groups
3
TIEZA + Other
AAs
City and Municipality Tourism
Units and Private Sector
Implementation of the Philippine National Tourism Development Plan
Tourism
Promotion
Board
NTDP Implementation Process
• Overall supervision
National Tourism Coordinating Council
• Development planning:
DOT Attached
Agencies
TRCRG Sector
TD Sector
OTC
OTDPRIM
DOT Offices
(Central)
16 DOT
Regional Offices
- NTDP (5-year and annual
infrastructure plan)
- Cluster plans
- local area plans (TDA level)
• Sourcing grants/loans
• Monitoring, evaluation and
reporting
16 Regional
Development Councils
LGUs
+ Legislators
• TIEZA to focus on:
 TIEZ development based on sun and
beach, leisure & entertainment, MICE,
and cruise and nautical tourism
products
 Tourism infrastructure development
at heritage sites
• Consider expanding other
attached agency mandates to
include product development
leadership for:
 Nature tourism (NPDC)
 Culture tourism (IA & NPF)
 Health, wellness and retirement
tourism (PRA)
 Diving and marine sports (PCSSD)
4
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Tourism
Congress/Touri
st Associations
Government
Bureaus,
Offices
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Accreditation and certification of
tourism enterprise standards
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Introduction and operation of
LGU-based tourism statistical
system
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Monitoring, evaluation, and
reporting
NGO, Academe
National Level
Coordination of planning,
infrastructure and product
development initiatives in TDAs
of their clusters
Inputs to development plans at
RDC and LGU level
Capacity building and technical
assistance to LGUs
NGAs - National &
Regional Level
Local Private Sector
Local NGOs, and
Academe
Legend
• OTDPRIM: Office of Tourism Development,
Planning Research and Informatio Management
• OTC: Office of Tourism Coordination
• TRCRG: Tourism Regulation, Coordination, and
Resource Generation
• TD: Tourism Development
Implementation of the Philippine National Tourism Development Plan
Under RA9593:
• Overall coordination
• Communications plan for
NTDP
• NTCC Secretariat
5
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Full time coordination and supervision of implementation will be
necessary at the national, regional, and local level
•
Overall implementation should be coordinated through:
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The National Tourism Coordinating Council
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The Tourism Congress to provide policy, product and destination development and
marketing support
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A dedicated DOT NTDP Coordinating and Monitoring Group (NTDP-CMG)
should be established and headed by a USEC.
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Section 15 of IRR for RA 0593 identifies Office of Tourism Coordination,
under the TRCRG Sector as the responsible unit in DOT, but consideration
could be given to placing this unit under the Office of Tourism
Developmnt, Planning Research and Information Management
(OTDPTIM) as this may be a better fit.
Implementation of the Philippine National Tourism Development Plan
DOT NTDP Implementation
Governance Approach
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The regional offices will play a crucial role in the development of the
cluster destinations and the product portfolios and will need to be
prepared to undertake this role
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Infrastructure programs and projects to be implemented by related
agency project management and implementation units coordinated by
TIEZA
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The expertise and resources of the attached agencies can be harnessed to
lead the development of the product portfolio
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An appropriate implementation organization structure will need to be
developed
6
Implementation of the Philippine National Tourism Development Plan
NTDP Implementation
Approach
Initial Tasks of Regional Offices
Assess
• Assess the current status of programs identified in the plan
• Where are the gaps?
Plan
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Prioritization scheme and timetables
Accountable agencies, deliverables, performance measures
Documentation for reporting and monitoring
Organization, HR, and Budget requirements for 2012-13
• To Secretary for approval
Present
7
Upon implementation of the
reorganization, NTDP-CMG should be
absorbed into either OTC or OTDPRIM
Implementation of the Philippine National Tourism Development Plan
• Develop implementation plan with proposed: