Teaching a class ...and failing
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Think hard
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Creation
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Technology
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Credibility
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Support
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Community
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Returning to school...
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Strategic Partners
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Connecting with passion
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ClevrU - Disruptive force in online education
Education is a $1.7T industry worldwide
and undergoing foundational shifts:
Education
remains one of the last industries to
innovate
Huge opportunities in applying technology for a
better education user experience
Huge opportunity to help emerging markets close
massive gap in education
Clevru is:
First
Online Mobile Education Marketplace
targeting emerging markets – a $450B+ market by
2017
A 2nd Generation e-Teaching platform that
provides a mobile, multilingual and intuitive
educational
Distribution portal for leading North American
Educational content providers to sell quality,
outcome oriented products to consumers
worldwide
“Recasting the global labor force to align
with future demand will require deep and
wide innovations to improve the capacity,
reach, and delivery of education”
McKinsey Global Institute
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4 Trends that are reshaping the industry
and challenging existing players
1. Exploding emerging market demand for quality
education

Growth in school-age population
 Rising Global Middle Class with higher disposable income

75% of Global Middle Class in emerging markets by 2030
2. Accelerating demand for skilled workers

Massive skill gaps hinders GDP growth
3. North American education budget cuts

need for new revenue and foreign students without CapEx
4. Productivity improvements with technology / greater
adoption of online education

Technology advancements
 Reach of the web and mobile infrastructure
 Proliferation of the smartphone and tablet computer
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Creating an educational pipeline to key
emerging economies
PER CAPITA GDP US$
SOLUTION:
•Utilize technology to bridge the gap
•Bring quality education from N.A to
Emerging Markets to fill gap
DEVELOPED WORLD:
•High education standard
•High GDP
•S=D
•At capacity
EMERGING MARKETS:
•Rising GDP
•75% of Global
Middle Class
•Traditional approaches
to education delivery fails
•S ≠ D
•↑ 3G+ participation
GDP US$ BILLION
U21 COUNTRY EDUCATION SYSTEMS RANKING INDEX
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2. LMS
- Infrastructure sale
- No Go to Market plan
- No mobile
- Not emerging markets
- Focus on productivity
improvements at traditional
school
Business
1. MOOC’s
- No revenue
- No outcome
- Synchronous
- Limited intelligence
- One-way
Technology
Free Content
/ Monetise
Eyeballs
Platform
Very differentiated value proposition
Model
4. ClevrU Differentiation
- Second generation platform
- Revenue based
- Mobile/Social
- Outcome oriented content
- Multilingual
- Emerging markets focused
- Canadian/China government
support
Revenue
3. Online Markets/School
- 1st generation platforms
- Not accredited
- Limited outcomes
- NA focused
One Way
Broadcasting
Platform
Based
Content
A billion dollar ecosystem connecting the
dots in emerging market education
•
•
•
•
•
2nd Generation online platform
Expands reach into
foreign market
Maximize revenue on
existing content
Built in e-Commerce solution
New revenue streams
•
•
•
•
•
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Access to NA content at a
fraction of normal cost
Pathway to employment
success
Social media access
Personalized learning
Marketplace of content
•
•
•
High-value and
differentiated content
New revenue stream
Increase RPU
LT loyalty builder
Entrepreneurial passion + depth
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Dana Fox - President & CEO: Founder/Vision/ Gov’t Contacts: CIBC, Fuji
Graphics, Athena Software, Polaroid, Lecturer WLU
David Murdoch - Executive VP: International Expansion/ Business
Development: Mitsubishi Corp, Fuji Graphics, Electrofuel, TVG
Dean Pacey – COO: Operational + Distribution Expertise/Scale: Former RIM
VP Global Carrier Group, VP Marketing Cannect, Lecturer WLU
Tushar Singh – CTO: Technologist/ Expert in Distance Learning/Cloud Based
Platforms : Chief Programmer University of Waterloo (1st distance education
system), Nintendo, Walmart, PepBoys,
Ray Lorhenz – Director, Content Development: Online Education Marketing
Professional: Embanet & TVG: ManuLife
Anthony Yao – Sr Business Development Manager: Chinese Market Expert:
Chinese Language Instructor, TV News Anchor, Trainer Northwest Airlines
David Morris – Legal: Expert on Chinese education market: Legal Counsel
for Beijing Concord College of Sino-Canada
Don Morrison – Senior Advisor: FT 100 Leader/Hyper Growth Experience :
Former COO, RIM; Former President ATT Consumer Group; VP, Bell
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