Lindsey Corrie # 100188516 Zakir Mohammed #100194216 Lily Trinh #100179430 Alex Wong #100196408 World’s largest manufacturer of commercial airplanes Also manufacture satellites, weapons, and communication systems Main focus is on 737, 747, 767, and 777’s World leader in training flight crews “people working together as a global enterprise for aerospace leadership. How will we get there? Run healthy core businesses Leverage our strengths into new products and services Open new frontiers In order to realize our vision, we consider where we are today and where we would like to be tomorrow. There are certain business imperatives on which Boeing places a very strong emphasis. Detailed customer knowledge and focus that understand, anticipate and respond to customer needs Large scale systems integration that continually develops and advances technical excellence A lean enterprise characterised by efficiency, supplier management, short cycle times, high quality and low transaction costs”(www.boeing.com) To strive to be continously innovative while remaining ethical and respecting the environment. Improving the 737 ◦ Reducing fuel consumption ◦ Making aerodynamic improvements Completing the first 747-8 ◦ Manufacture a more powerful plane ◦ Upgrade computer systems in place Allows organization to reflect where they stand and where they want to go Breaks down organization’s vision into four separate sections for assessment and to provide feedback for adjustments ◦ ◦ ◦ ◦ Learning and Growth Perspective Internal Business Perspective Customer Perspective Financial Perspective Promote: ◦ ◦ ◦ ◦ Diversity in the work place, Graduation placements Student and grad internship Provides scholarship funds Objectives Technology Leadership Measures Target Industry leader in cleaner, To win the next business greener, and faster airplanes proposal over Airbus in 2012 Initiatives Encourage diversity in the workplace, and employees going back to school to I increase and upgrade their knowledge To have airplanes with Encourage workplace diversity to the lowest CO2 emissions increase creativity and to research in 2011 and to have the on alternative fuel or aircraft most economical materials airplanes without comprising quality Increase affordability Increasing price of fuel Full compliance of government and safety regulations Increasing cost of insurance To lower workplace premiums every time a work insurance premiums by related injuring is claimed 25% in one year Administer regular safety and system tests Safe keep intellectual property Loosing valuable information to main competitors such as Airbus, and to increase accountability, ownership, and pride for every employee Have employee wellness centres, health benefits, and flexible work schedules to keep the employees satisfied. Also have employment contracts in place that protect Boeing’s private information and assets from exiting employees To lower employee turnover by 50% and increase employee job satisfaction by 50% in the 2011 annual company survey Leading indicator Training and knowledge can be altered or changed ◦ Encourage employees to go back to school or upgrade skills Objective Measure Target Initiative Increase sales campaigns Focus on Core Increase sales by 5% in the and promotions to Competency next 2 years encourage customers to purchase new planes Actively recruit Degree and To hire the best available MBA graduates that have Acquire the Right Does Boeing lead in all the divisions leaders in each region for proven leadership skills Leaders or products and services it provides each division from relevant field experience The number of causes Boeing Corporate To create more awareness Sponsor well known causes contributes to vs. the amount of Citizenship in the media of the causes such as AIDS, Cancer and change their contribution has Awareness that Boeing supports MADD. provided Contribute more dollars towards research and Increase The number of environmental To contribute one development which Environmental benefits Boeing has created in environmental focuses on technologies Initiatives comparison to their competitors improvement a year that improve our environment Boeing’s sales of commercial aircrafts in comparison to their competitors Objectives Measures Compare Boeing’s New Increase market Share order and Deliver Rate with Airbus Target Initiatives Invest on Manufacturing Order and Deliver Rate Technology and increase by 1% in 2 increase years marketing/promotio nal activities. Identify which Geographic Region has the Highest Growth in Sales Find out new target segment then search on it Detail Demographic and Geographic Marketing Analysis Increase the number of repeat Customer # of repeat customers Customers return rate increases by 5% in 3 years Customer Loyalty Program Increase Customer Satisfaction Level Compose Detail Quantitative Increase Customer After Sale Service and Qualitative Consumer satisfaction level by 5% Support & Training Analysis in 2 years Program Expand to New Customer Group Orders 2010 (3 quarters) Boeing 484 (51%) 2009 2008 2007 2006 142 (34%) 662 (46%) 1413 (51%) 1044 (57%) Airbus 465 (49%) 271 (66%) 777 (54%) 1341 (49%) 790 (43%) 2010 (3 quarters) Boeing 386 (48%) 2009 2008 2007 2006 481 (49%) 375 (44%) 441(49%) 398 (48%) Airbus 417 (52%) 498 (51%) 483 (56%) 453 (51%) 434 (52%) Deliveries Gross Orders through November 23, 2010 North America South America Europe Africa Australia Middle East Asia Other 95 21 91 10 41 60 140 76 Objective Measure Target Initiative Obtain more Compare to contracts International Contracts created and fulfilled from previous years To increase international business by 5% over the next year Increase revenue and reduce reliance on current customers Improve Environmental Compare fines paid Controls from previous years To reduce emissions by 35% over the next five years Reduce the expense of environmental fines charged by government Begin Sales of Bio-fuel Examine if there are Generate sales of repeat customers; if bio-fuel demand exceeds supply To obtain contracts to supply bio-fuel to obtain immediate revenue Buy-out Supplier Determine if more jobs are being completed on time or early; expenses and accounts payable will decrease Gain more control over important aspects To purchase a supplier to reduce costs and increase revenue Has it proven to work? Why not? Study shown by Chen and Jones (2009) that 70% of managers did not know of the company’s vision and strategies Thank You Any Question?