Lindsey Corrie # 100188516
Zakir Mohammed #100194216
Lily Trinh #100179430
Alex Wong #100196408
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World’s largest manufacturer of commercial
airplanes
Also manufacture satellites, weapons, and
communication systems
Main focus is on 737, 747, 767, and 777’s
World leader in training flight crews
“people working together as a global enterprise for aerospace leadership.
How will we get there?
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Run healthy core businesses
Leverage our strengths into new products and services
Open new frontiers
In order to realize our vision, we consider where we are today and where
we would like to be tomorrow. There are certain business imperatives on
which Boeing places a very strong emphasis.
Detailed customer knowledge and focus that understand, anticipate and
respond to customer needs
Large scale systems integration that continually develops and advances
technical excellence
A lean enterprise characterised by efficiency, supplier management,
short cycle times, high quality and low transaction
costs”(www.boeing.com)
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To strive to be continously innovative while
remaining ethical and respecting the
environment.
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Improving the 737
◦ Reducing fuel consumption
◦ Making aerodynamic improvements
Completing the first 747-8
◦ Manufacture a more powerful plane
◦ Upgrade computer systems in place
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Allows organization to reflect where they
stand and where they want to go
Breaks down organization’s vision into four
separate sections for assessment and to
provide feedback for adjustments
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Learning and Growth Perspective
Internal Business Perspective
Customer Perspective
Financial Perspective
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Promote:
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Diversity in the work place,
Graduation placements
Student and grad internship
Provides scholarship funds
Objectives
Technology
Leadership
Measures
Target
Industry leader in cleaner,
To win the next business
greener, and faster airplanes proposal over Airbus in
2012
Initiatives
Encourage diversity in the
workplace, and employees going
back to school to I increase and
upgrade their knowledge
To have airplanes with
Encourage workplace diversity to
the lowest CO2 emissions increase creativity and to research
in 2011 and to have the
on alternative fuel or aircraft
most economical
materials
airplanes without
comprising quality
Increase
affordability
Increasing price of fuel
Full compliance of
government and
safety regulations
Increasing cost of insurance To lower workplace
premiums every time a work insurance premiums by
related injuring is claimed
25% in one year
Administer regular safety and
system tests
Safe keep
intellectual
property
Loosing valuable information
to main competitors such as
Airbus, and to increase
accountability, ownership,
and pride for every
employee
Have employee wellness centres,
health benefits, and flexible work
schedules to keep the employees
satisfied. Also have employment
contracts in place that protect
Boeing’s private information and
assets from exiting employees
To lower employee
turnover by 50% and
increase employee job
satisfaction by 50% in the
2011 annual company
survey
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Leading indicator
Training and knowledge can be altered or
changed
◦ Encourage employees to go back to school or
upgrade skills
Objective
Measure
Target
Initiative
Increase sales campaigns
Focus on Core
Increase sales by 5% in the and promotions to
Competency
next 2 years
encourage customers to
purchase new planes
Actively recruit Degree and
To hire the best available MBA graduates that have
Acquire the Right Does Boeing lead in all the divisions
leaders in each region for proven leadership skills
Leaders
or products and services it provides
each division
from relevant field
experience
The number of causes Boeing
Corporate
To create more awareness Sponsor well known causes
contributes to vs. the amount of
Citizenship
in the media of the causes such as AIDS, Cancer and
change their contribution has
Awareness
that Boeing supports
MADD.
provided
Contribute more dollars
towards research and
Increase
The number of environmental
To contribute one
development which
Environmental
benefits Boeing has created in
environmental
focuses on technologies
Initiatives
comparison to their competitors
improvement a year
that improve our
environment
Boeing’s sales of commercial
aircrafts in comparison to their
competitors
Objectives
Measures
Compare Boeing’s New
Increase market Share order and Deliver Rate with
Airbus
Target
Initiatives
Invest on
Manufacturing
Order and Deliver Rate
Technology and
increase by 1% in 2
increase
years
marketing/promotio
nal activities.
Identify which Geographic
Region has the Highest
Growth in Sales
Find out new target
segment then search
on it
Detail Demographic
and Geographic
Marketing Analysis
Increase the number
of repeat Customer
# of repeat customers
Customers return rate
increases by 5% in 3
years
Customer Loyalty
Program
Increase Customer
Satisfaction Level
Compose Detail Quantitative Increase Customer
After Sale Service
and Qualitative Consumer
satisfaction level by 5% Support & Training
Analysis
in 2 years
Program
Expand to New
Customer Group
Orders
2010 (3
quarters)
Boeing 484 (51%)
2009
2008
2007
2006
142 (34%)
662 (46%)
1413 (51%) 1044 (57%)
Airbus 465 (49%)
271 (66%)
777 (54%)
1341 (49%) 790 (43%)
2010 (3
quarters)
Boeing 386 (48%)
2009
2008
2007
2006
481 (49%)
375 (44%)
441(49%)
398 (48%)
Airbus 417 (52%)
498 (51%)
483 (56%)
453 (51%)
434 (52%)
Deliveries
Gross Orders through November 23, 2010
North
America
South
America
Europe
Africa
Australia
Middle
East
Asia
Other
95
21
91
10
41
60
140
76
Objective
Measure
Target
Initiative
Obtain more
Compare to contracts
International Contracts created and fulfilled
from previous years
To increase
international
business by 5%
over the next year
Increase revenue and
reduce reliance on
current customers
Improve Environmental Compare fines paid
Controls
from previous years
To reduce
emissions by 35%
over the next five
years
Reduce the expense
of environmental
fines charged by
government
Begin Sales of Bio-fuel
Examine if there are
Generate sales of
repeat customers; if
bio-fuel
demand exceeds supply
To obtain contracts to
supply bio-fuel to
obtain immediate
revenue
Buy-out Supplier
Determine if more jobs
are being completed on
time or early; expenses
and accounts payable
will decrease
Gain more control
over important
aspects
To purchase a
supplier to reduce
costs and increase
revenue
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Has it proven to work?
Why not?
Study shown by Chen and Jones (2009) that
70% of managers did not know of the
company’s vision and strategies
Thank You
Any Question?