Biomimicry: An Economic
Game Changer
Disruptive Thinkers
San Diego, Ca.
May 21, 2012
Randy M. Ataide, M.A., J.D.
Professor of Entrepreneurship
Executive Director Fermanian Business & Economic Institute
Point Loma Nazarene University
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Key Topics
 A new model
 Examples
 Industry effects
 U.S. and global impact
 Da Vinci Index
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The Question:
How to we make a better world
with better companies and
better products?
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The Old Model
Altruism
Subsidies
Regulation
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Higher efficiency
Lower costs
Optimizing, not
maximizing
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Two Approaches
Scientists see concepts in nature
Companies seek solutions
4
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Two Approaches
How can we bring these together?
4
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Case Studies
3
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Examples of Biomimicry
 Velcro closure
 Mirasol/Qualcomm displays
 PAX fluid handling devices
 Speedo Swimsuits
 Sto coating and finishes
 InterfaceFLOR Carpeting
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Bullet Train
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Bionic Car
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Biomimicry’s Estimated Market Impact, 2025
Percent of industry sales
Mining
Information technology
Construction
Transportation equipment
Engineering
Waste management
Chemical manufacturing
0%
5%
10%
15%
6
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Biomimicry’s Impact on U.S. GDP, 2025
Billions of 2010 dollars
400
300
300
200
100
0
50
Output
Reduced Resource Depletion and
Pollution
7
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The Da Vinci Index
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Key Words
 Biomimicry
 Biomimetic
 Biomimic
 Biomimics
 Bio-inspired
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Index Components
(Weight percent)
 Patents
30
 Scholarly Articles
30
 Number of Grants
15
 Value of Grants
25
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Composite Da Vinci Index Expands 7-Fold
Index, 2000=100
800
700
600
500
400
300
200
100
0
2000
2001
2002
2003
2004
2005
2006
2007
2008
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2009
2010
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U.S. Patents Soar from 3 to 41
Number
50
40
30
20
10
0
2000
2001
2002
2003
2004
2005
2006
2007
2008
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2009
2010
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Scholarly Articles Jump Five-Fold
Number
1600
1400
1200
1000
800
600
400
200
0
2000
2001
2002
2003
2004
2005
2006
2007
2008
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2010
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Number of Scholarly Articles by Country
Published in 2011
500
400
300
200
100
0
USA
China Germany England S. Korea
Italy
Japan
France
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India
Spain
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Scholarly Articles by Institution
Published in 2010
60
50
40
30
20
10
0
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Scholarly Articles by Subject
Published in 2010
700
600
500
400
300
200
100
0
Chemistry
Materials Science Engineering
Physics
Science
Technology
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Polymer Science
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U.S. Grants Triple in Number
300
250
200
150
100
50
0
2000
2001
2002
2003
2004
2005
2006
2007
2008
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2010
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U.S. Grants Nearly Quadruple by Value
Millions of dollars
$110
$90
$70
$50
$30
$10
2000
2001
2002
2003
2004
2005
2006
2007
2008
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2009
2010
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Da Vinci Index Soars in 2011
Index, 2000=100
1200
1000
800
600
400
200
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 *2011 *2011 *2011
Q1 Q2 Q3
*Quaterly annualized rates
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Conclusions - Biomimicry
A true game changer
Gaining global traction
Transforming industry
Large U.S. and global impact
Significant potential for the various sectors
Significant potential for the various regions
14
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Questions?
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