DELTACO brand
Business idea
To provide a wide range of affordable IT accessories to the Nordics and
Baltics market under brand name of DELTACO TM .
Vision
DELTACO would be established as a strong brand in both B2B and B2C
market in Nordic and Baltics.
Goal
• To be among top 3 IT accessory brands in the Nordics and Baltics.
Koncept
DELTACO provides products that:
• Have been tested by our own staff and by the manufacturer and the
quality is approved.
• Complies with environmental and safety rules.
Koncept
DELTACO provides products that:
• Have Free End User Support by Phone or
Email.
• Have a dedicated web site,
www.deltaco.eu for End Users.
Koncept
DELTACO provides products that:
• Have technical information on all Nordic
languages ​and English.
Koncept
DELTACO provides products that:
• Have retail packaging with unified visual
identity.
Koncept
DELTACO provides products that:
• Have end user support
• Have 5 year’s End User Warranty
• Have Life Time Warranty for cables.
Positioning
Depending on the quality and price level assigned DELTACO
products into different subgroups.
The positioning of our brands
1
• DELTACO PRIME and DELTACO HIGH
2
• DELTACO (Medium) and
STREETZ
3
• EPZI
DELTACO PRIME
• ”Cables and connectivity”
• High quality at a reasonable price
• Items in DELTACO PRIME line must be
perceived by the user as some of the
best
• Around 25 items
• Average price 94 SEK
DELTACO HIGH
• Corresponds DELTACO PRIME but in
the rest of the range (non cables &
connectivity).
• Around 60 items.
• Average price is 132 SEK
DELTACO
• This line consists of products with a good
balance between quality and price. A
DELTACO product to be perceived by the
customer as affordable.
• DELTACO range is wide and now includes
around 2,000 items.
• Average price is 25,7 SEK
Color categories
• By color-categorization it’s easy to find the right DELTACO
product in the right price range.
DELTACO Product Categories
Brackets
• 51 SKUs
• For TV, Monitor, projektor,
smart phone & pads.
DELTACO Product Categories
Storage
• 70 SKUs
• Enclosures, Docking station, Card
readers, CD/DVD boxes, …
DELTACO Product Categories
Headsets and Headphones
• 100 SKUs
DELTACO Product Categories
Speakers
• Bluetooth, Notebook, Stereo
• 12 SKUs
DELTACO Product Categories
Keyboards / Mini keyboards
• 53 SKUs
DELTACO Product Categories
Mouse / Gaming mouse
• 47 SKUs
DELTACO Product Categories
Notebook Power Supply & Car Charger
• 9 SKUs
DELTACO Product Categories
PC and Notebook accessories (1)
• Hubs, Microphones, Webcams, BT dongles,
• 20 SKUs
DELTACO Product Categories
PC and Notebook accessories (2)
• Mousepads, Notebook bags &
covers, Lock
• 33 SKUs
DELTACO Product Categories
Mobility accessories (1)
• Table and floor stands for pad, table stands for
mobile phones, car headrests and mounting
solutions, …
• 16 SKUs
DELTACO Product Categories
Mobility accessories (1)
• Covers, cases, screen protectors, … for Samsung
Galaxy
• 48 SKUs
DELTACO Product Categories
Mobility accessories (1)
• Covers, cases, screen protectors, … for Apple
phones and pads
• 68 SKUs
DELTACO Product Categories
Mobility accessories (1)
• Cables and adapters
• 46 SKUs
DELTACO Product Categories
Mobility accessories (1)
• Chargers/ car chargers
• 48 SKUs
DELTACO Product Categories
Mobility accessories (1)
• Headsets, Batteries, Docking, Stylus pens, network
adapters, cases,… and more!
• Around 50 SKUs
DELTACO Product Categories
Light & Power (1)
• LED lamps: 20 SKUs
• Power Adapters: 10 SKUs
• Cable boxes: 3 SKUs
DELTACO Product Categories
Light & Power (2)
• Power straps &
Power Distribution Units: 68 SKUs
DELTACO Product Categories
SFP/GBIC
• 33 SKUs
• Cisco, D-Link, Extreme Network
• 60 SKUs under development!
• GBIC: 17 SKUs New!
DELTACO Cables in pp bag
•
•
•
•
Around 1500 items
New design since 2013
We provide Life Time Warranty!
Average price 15,8 SEK
DELTACO Cables in blister
• Since 2012
• Around 280 items
• Several categories, subdivided by
using different colors
• Average price 26 SEK
STREETZ
• A range of affordable and fashionable
computer accessories to young urban
users
• Around 35 items
• Average price 44,4 SEK
EPZI
• Products that do not meet all the
requirements to be branded as DELTACO
• Low price, short life, not tested
• Products to be quickly put on the
market may temporarily become EPZI
for later being branded as DELTACO
• Around 200 items
• Average price 14,4 SEK
Target group for our brands
• The majority of computer users of
all ages who need simple and
affordable computer accessories
for daily use both in the home,
school and workplace.
• Both B2B and B2C
• Schools are a particularly
interesting target group
Market
• There is no major local brands
• International competitors(Belkin, Hama and others)
• An attractive range of products with end-users support
• Higher margin for resellers
• Retail Packaging
Brand Awareness
• Brand building advertising
in TV and various
newspapers and
magazines.
• Sponsring of sport clubs
• Attending in fairs
• Selling several milion items
since 2007
Brand Awareness
• The recognition rate of the
brand has been steadily
increasing and is currently
at about 33% throughout
the country and about 68%
in the IT sector.
Goal
• 10% increase in sales within 3
years
• Increasing TG to 37%
• Developing PRIME line to include
around 300 SKUs
• Developing STREETZ to include
around 200 SKUs