Kautilya
Ecommerce Efficiency Measurer
www.open-soft.net
 E-commerce– Overview
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E-commerce Industry – A Perspective
•eCommerce is the fastest growing method of shopping
•According to a new projection from Forrester Research, Sales in US will hit approximately $262 billion in
2013, up 13.4% from $231 billion last year,
•In 2017, online spending will reach $370 billion, which represents a nearly 10% compound annual growth
rate from 2012
•India is the 5th largest eCommerce market in the world
•India has 44 million online retail visitors which is only 62% reach of e-commerce among online users. The
worldwide average is around 73%.
•Added 15 million eCommerce users between Dec 2011- Dec2012.
•Saw a 50% growth in the number of Internet users between Dec 2011- Dec 2012.
•Most large eCommerce portals have started moving away from own inventory to the Marketplace model
•As a priority they are focusing on growing the list of Vendors on their Marketplaces
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Its
truly
phenomenal
and
exciting
on
the
potential
and
what
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we can do; and this is only India and the US
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Departments in a Company
Management
Operations
HR
Sales & Marketing
Finance
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Supply Chain
Warehouse
Current IT in a Typical E-commerce Vendor
Company
Data based
Transactional
Systems, ERP,
HR, CRM,
Portfolio,
Accounting,
etc. usually in
DB
Data from
Marketplaces
usually in
excel sheets
Data from 3rd
Party Products
like Inventory
and
Warehouse
Management
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Decisions
based on
knowledge
from
individual
systems
Issues with Current Systems
•Different systems and each one gives me different perspective
• Too many data types like databases, excels, CSVs and others who
do not talk to each other
•No way to get unified picture from all sources
•Currently it is done manually, the cost of the same is high and even
then it is not accurate
•The cost of even the inaccurate information is too high
•It is available only on my PC and not otherwise while with traveling
it is hard to keep track
•The information is often old and too static to be of much use
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Information needed from Current Systems
•How do I get to know what am I selling and where?
•What is the stock with a Marketplace?
• What is the stock at my own warehouse?
•What are the Returns from the Marketplaces?
•If I have to deplete my inventory, how do I distribute among
Marketplaces to optimize sales and profits?
•Which are my top SKUs?
•How much inventory I should keep for different SKUs
•How much more should I produce for any SKU?
•How can I optimize on my sales and profits
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Requirement of the Management
In Short, Management only requires timely delivery of
accurate information from systems with checks and
balances and deep insights which may miss the human
mind to ensure enablement of growth in volume
and/or profit or minimize their loss by optimizing
expenses
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OST Solution
Internal
Systems
Market
place
Data
Kautilya
Repository
3rd Party
Systems
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Kautilya
Dashboards
Reports
Analytics
Web
List of KPIs, Reports and Analytics
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Top SKUs Sales Trends
Top SKUs by growth
SKUs by sharpest decline
Lifecycle Sales of SKUs
Lifecycle Returns of SKUs
Returns Trend by SKUs
Top SKU Returns
Upcoming SKUs based on earlier Returns
Year to Date Drills of Sales Performance
Sales, Inventory & Production by Months Report
Sales, Inventory & Production Report by SKUs
SKU Analysis
Category Analysis
Customer analysis
Date Analysis
More and more KPIs, Reports and Analytics are being added
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OST Accolades
•Kautilya was showcased at NASSCOM’s Emerge Out in Chennai in 2010
•Kautilya was a finalist in the Best IT Implementation Award for the year 2009 in the Enterprise
segment
•An article on Kautilya appeared in the June 2010 issue of PC Quest
•Named in Quadrant by Frost & Sullivan for BI products in India in 2013
•Mentioned in Gartner’s Report for BI in Asia Pacific in 2014
•Shortlisted in the Forrester Hottest IT Companies in India( Final evaluations still pending)
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Global IT research firms say…
•BI is CIO's no 1. priority globally for two consecutive years now, even in the days of meltdown.
•Over 60% CEO thinks that they need to do a better job of capturing and understanding information to make more
efficient and timely business decisions.
•Many organizations did comparatively much better business during
slowdown and they were well equipped with Reporting, score carding, Dash boarding, forecasting, whatif modeling, interactive visualization and other analytical tools.
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Screen Shots of the KPIs, Reports and Analytics
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Dashboard
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Top SKUs Sales Trend
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Top SKUs by Growth
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Returns Drop in Top SKUs
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SKUs by Returns
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Top SKU Losers
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Top Returns Trend Reversers
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SKU Sales Lifecycle
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SKU Returns Lifecycle
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Year to Date Drill by Sales & Returns
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Product Sales and Stocks Analysis
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SKU wise Analysis
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Category wise Analysis
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Customer wise Analysis
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The Kautilya Advantage
• OST has its own core product thus providing better integration with
existing systems which are already prebuilt for many products
• OST has over 14 years of experience working with many Fortune
500 customers across the globe
• OST has the first ready made solution for the E-commerce Industry
for Measuring efficiencies
• OST understands Ecommerce extremely well and has build best of
breed KPIs
• OST will implement the Solution within 30 to 60 days
• Option to buy the solution or rent it on a per user per month basis
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