PREMIUM SOLUTIONS
PREMIUM
Mid-Grade Price
ULTRA-PREMIUM
Standard Premium Price

Leading Brand

Brand by Monroe
 ULTRA-PREMIUM Friction Formulations
 PREMIUM Friction Formulations
 99% Appl. Coverage w/ 1,213 SKUs
 98% Coverage w/ 550 SKUs
 “Safe & Sound” 90 Day Guarantee (T.S.)
 Rubberized Shims (attached)
 528 SKUs w/ NEC Hardware in Box
 72 SKUs w/ Sensory Locking Plate
 91 SKUs w/ Wire Wear Sensors in Box
+ 23 SKUs accessory line for 99.9% coverage
 National Promotions / Advertising
 Constrained Layer Shims (attached)
 162 SKUs w/ NEC Hardware in Box
Monroe Brakes
Offering is Growing
Total Solution Ceramic Pads - 454 SKUs
1,206
Total Solution Semi-met Pads - 664 SKUs TS + SS
SKUs
Severe Solution Pads
- 88 SKUs
• 1,129 SKUs with OE Rubberized Shims (ALL Attached)
•
528 SKUs with Noise Elim. Clips Hardware
•
72 SKUs with Sensory Lock Plate
•
91 SKUs with Wire Wear Sensors (+23 SKUs Special Apps)
ProSolution Pads
- 550 SKUs
• 162 SKUs with Noise Elim. Clips Hardware
3
ULTRA-PREMIUM
Everything The Installer Needs
Electric Wire
Wear Sensors
Tenneco
Premium
Friction
Formulations
Wolverine
Rubberized
Shims
Noise
Elimination
Clips
Silicone Based
Lubricant
Sensory Locking
Plate (when more severe
Braking is possible)
ULTRA-PREMIUM Feature
Sensory Locking Backing Plate (SLP)
More Rigid to Prevent Friction
Separation Under More
Severe Braking
Gripping Multi-Direction Teeth
Prevent Friction Separation
Under More Severe Braking
One Up on the Competition:
MONROE replaces Standard Backing Plate with an SLP
when more Severe Braking pressures and temperatures are
possible; added to both Light & Heavy Duty applications
FROM: Ford & Chevrolet / GMC ½ Ton Pickups and Vans
TO: The Largest Medium Duty / Heavy Duty Trucks
Fleet Managers want:
• SEVERE DUTY
• COMMERCIAL GRADE
• PREMIUM QUALITY
MONROE
SEVERE SOLUTION
answers the need.
SOLUTIONS FOR
•
•
•
•
Fleet Maintenance Managers
Extending Maintenance Schedules
Overall Cost-Per-Mile Performance
Emergency Vehicles
 Severe-Duty Friction Formulas
 88 SKUs - “HDX” prefix
 39 SKUs Medium Duty – no options
 49 SKUs – new Severe Duty options
 NEC Hardware Kits – OE Required Applications
 Lead the market with Sensory Locking Plate (SLP)
Technology – 54 HDX SKUs
More Rigid to Prevent Friction
Separation Under Severe Braking
 Great High Heat Fade Performance
 Independent Lab Testing Verification
Multi-Direction Teeth Grip &
Prevent Friction Separation
Under Severe Braking
PERFORMANCE VS. AFTERMARKET
Noise Index
(10 = Best / 0=Worst)
Pad Life
(km)
#2
Comp.
6.9
#1
Comp.
6.3
8
38500
MONROE
HDX
8.5
10
22500
6
4
2
0
45250
0
Average of Five (5) USCT Tests
25000
50000
D785: Dynamometer
comparison
USCT protocol
8
• Premium friction formulations with Tenneco certified ingredients
• Noise reducing slots &/or chamfers on 95% of all pad sets
• Quality noise dampening constrained layer shims on 99% of pads
• Precision ground friction surface for uniform rotor contact
• Electro-static coating for corrosion protection
• 550 Top SKUs = 98.6% Coverage
• FX prefix = Semi-Met (283 SKUs)
• GX prefix = Ceramic (267 SKUs)
• 162 SKUs include Stainless Steel Noise Reduction Hrdw
Pad Life Comparison
Great pad life from Monroe
Total Solution
C3. Premium
ProSolution
C1. Premium
C2. Premium
C4. Premium
C1. MidGrade
0
10
20
Thousands, Km
Link City Traffic Testing Data
30
40
Electronic Wire Wear Sensor
Accessory Line
 Electric Wire Wear Sensors supplied in 91 Pad Set boxes.
 6 of the 91 Pad Sets require multiple designs for Import applications
 91 Pads Sets with EWWS plus the 23 special designs for full coverage
Yes, Monroe Brakes has the correct EWWS for Imports
Be a Competitive Supplier of Import Application Brake Parts
Monroe #
Years
Sample Makes/Models
Position
DX396A
1987-02
BMW 300’s, 500’s, 700’s M & Z Series
R
DX681
1995-06
BMW 530’s, 540’s, 740’s, M, X Series
F
DX683
1995-08
BMW/Land Rover 330’s, 525i, 740’s, M, X, Z, Land Rover Series
R
DX692A
1994-08
BMW 300’s, 500’s & Z Series
R
DX847A
1999-10
Mercedes C, S, & E Series
F
DX853A
1998-09
Mercedes CLK, E, SLK Series & Chrysler Crossfire
F
• 23 part numbers priced to match marketplace
WX101
WX102
WX103
WX104
WX105
WX106
WX107
WX108
WX109
WX110
WX111
WX112
WX113
WX114
WX115
WX116
WX117
WX118
WX119
WX120
WX121
WX122
WX123
Installer End Tab Point
OESpectrum/Reflex/Sensa-Trac Shocks and Struts
Quick-Struts
Rancho
Gas-Magnum
Strut-Mate Mounting Kits
Quiet-FlowSS/Welded Muffler Assemblies
Direct-Fit/Universal Converters
CalCat Converters
Dynomax (VT/ Ultra Flo SS/Welded/Super Turbo)
Thrush Turbo/Welded
SoundFX Mufflers
Monroe Ceramics/Dynamics Brake Pads
ProSolution Ceramics/Semi-Met Brake Pads
90
225
40
25
25
90
90
90
60
40
30
180/set
90/set
NEW!
Brake Service Training Video
Industry’s Latest, Best in Class
Brake Service Techniques
22 Minute Investment in your
ongoing success
Includes a second Video;
“Rotor Turning Hazards”
Find and Repair the Problems
more quickly and accurately
Very Satisfied Customers
Contact your Tenneco Sales
Representative for your copy
MonroeBrakes.com Website
Many categories of support & information
15
2013 Sales Support Materials
16
Simplified Catalog
ProSolution listed
“WX” Wire Wear Sensors listed
Bold / Highlighted Indicates O.E.
“Δ“ Wire Wear Sensors included
17
Simplified Catalog
““ Noise Elimination Kits Included
“HDX” Severe Solution listed
“●“ Sensory Lock Plate Technology
“BX” Shoes listed
18
Professional Installer’s
Brake Pad BEST VALUE
MONROE TRUSTED BRAND
Ultra-Premium
Price
Ultra-Premium
Quality
Premium
Quality
• Monroe
Total Solution +
Severe Solution
Premium (-)
Quality
Mid-Grade
Quality
Economy
Quality
Premium
Price
Premium (-)
Price
• Monroe
ProSolution +
Shoes
Mid-Grade
Price
Economy
Price
WHY Monroe Brakes?
 MONROE Brand – Trusted and Respected By Installers for 90+ years
 99% Application Coverage – Import, Domestic, Medium Duty
 Product Features & Performance Benefits BETTER than all competitors
►Positive Molding Technology, ►New Ceramic Formula tested BEST
►Full Coverage Ceramic line, ►Sensory Locking Plates,
►NEC Hardware in Box, ►Wolverine Rubberized Shims attached,
►Wire Wear Sensors in Box, ► Lube in Box,
►Protective Shrink Wrap Package.
 Strong Sales, Marketing and Technical support
 Pad formulas, design & quality verified by Tenneco Engineers using OE
Product Quality approval processes.
 Truly ULTRA-PREMIUM Quality at a STANDARD PREMIUM Price.
Why would a Prof. Installer buy a Standard Premium Product at a Standard
Premium Price when they can get Ultra-Premium for the same price or less?
 PROSOLUTION – Premium Pads at a Mid-Grade Price
Monroe Brake Fall Programs
Countermen Spiff - $2 Back Per Total Solution Pad Sold
Dates: 9/1/13 through 10/31/13
Earn Up To $500 on a Visa Prepaid Gift Card
(Min 25 Brake Pads Sold Qualifies for Promotion)
Consumer Rebate:
$15 Rebate on 1 Set of Monroe Total Solution Pads
$30 Rebate on 2 Set of Monroe Total Solution Pads
Dates: 9/1/13 through 10/31/13
Rebate Paid in the form of a Visa Prepaid Gift Card