IT Trends and Industry Vision Doug Bourgeois, Vice President, Chief Cloud Executive, VMware US Public Sector Best Practices for Consolidation, Efficiency and Agility in the Data Center June 26, 2013 © 2009 VMware Inc. All rights reserved Agenda Background and IT Industry Trends Journey to IT as a Service Phase 1: Data Center Consolidation Phase 2: Software Defined Data Center Phase 3: Hybrid Cloud Computing Transforming the Organization 2 The Shifting Landscape IT Trends 1. Transition to IT as a Service 2. Software Defined Data Center 3. Multi-device Mobility 4. Big Data 5. Application Ecosystem Devices Delivery Methods 3 Work Style Applications The Journey to IT as a Service Efficiency Quality & Agility IT–as-a-Service % Virtualized Reactive Many customers Phase 1 IT Owned Apps and Services Proactive Phase 2 Mission Critical Apps Standardize Services Start Private Cloud Phase 3 Automated Ops & Metrics Choice of Cloud Models Application Transformation Automation Optimization Consolidation OpEx savings CapEx savings Software-Defined Datacenter 4 The Problem – Complexity, Inefficiency, Inflexibility • We spend too much time and money managing our data centers… • Our independent operating units need to be efficient and respond to customers…. • How can we efficiently provide the mission with the agility they need and maintain security? 5 Phase 1: Data Center Consolidation ESX to VC Dependencies Baseline Virtualized On Relationship • Dependency mapping and logical groupings • Workload performance baseline ESX server VM s Virtual to Virtual Dependencies • Capacity projections and optimization Physical to Virtual Dependencies • Architect target environment Discover instances of DBs, Application servers, etc Virtualize Replicated licenses and roles • Establish local consolidation points vCenter vCenter Server Server vCenter vCenter Server Server • Build target environment vCenter vCenter Server Server • Execute local consolidation • Optimize virtual workloads ES Xi ES X ES X ES Xi ES Xi ES Xi Consolidate • Re-establish dependencies • Migrate vApps • Complete regression testing • Decommission source environments 6 ES X Continue with Virtualization of Workloads % of Workload Instances That Are Virtualized 56% 57% Main Drivers are Significant Investments in: Jan 2010 53% 52% Jun 2011 47% • Performance and 47% availability Mar 2012 43% 41% 41% 40% 38% 35% 34% • Extensibility 28% 25% • Uptime and reliability 28% 25% • Security and hardening 18% Microsoft Exchange Microsoft Sharepoint Microsoft SQL Oracle Middleware Oracle DB SAP Source: VMware customer survey, Jan 2010, Jun 2011, Mar 2012 Question: Total number of instances of that workload deployed in your organization and the percentage of those instances that are virtualized. 7 Phase 2: The Journey From Virtualization to SDDC Software-Defined Storage and Availability SDDC Automated Service Provisioning ITaaS Virtual Networking and Security Performance Operations Management Application Rationalization Costs and Pricing Virtual 8 Organization Design Major Roles of Operations Management Ensure and Restore Service Levels Slow performance Optimize for Efficiency and Cost Utilization / forecast ! Problem Rollback change Config issue Reactive 9 Maintenance Orchestrate changes Reclaim capacity Proactive Virtualization Operations Predictive Analysis Overview Comprehensive dashboard for cloud operations Single tool to manage performance and capacity across multiple servers Benefits End-to-end visibility into cloud infrastructure health and application services Proactive incident avoidance Optimize for efficiency and cost Results • Reduce CapEx by up to 30% • Increase utilization by up to 40% • Improve MTTR by up to 26% Sources: Forrester Consulting, “The Total Economic Impact of VMware vCenter Operations Management Suite,” December 2012; Management Insight Technologies, “The Benefits of VMware’s vCenter Operations Management Suite,” September 2012 10 Software Defined Storage Software Defined Data Center VDC SOFTWARE-DEFINED DATACENTER SERVICES • Abstract storage services • Pool local and external storage • Automated provisioning across local and external storage • Support needs of “new” apps Software Defined Storage Compute Virtualization Abstraction Layer Physical Infrastructure 11 Transform the Network with Virtualization Software-Defined Data Center VDC Programmatic provisioning Run any workload anywhere Decouple services from hardware SOFTWARE-DEFINED DATACENTER SERVICES Operationally efficient Network Virtualization Abstraction Layer Compute Virtualization Abstraction Layer Physical Infrastructure 12 Automated Service Provisioning Improves Agility VMware vCloud Director Organization: Mission Program Users & Policies Organization VDCs Organization: Support Services Catalogs Users & Policies Organization VDCs (Gold) (Silver) (Bronze) Provider Virtual Datacenters VMware vCenter Server Resource Pools Datastores VMware vSphere Secure Private Cloud 13 Port Groups Catalogs Time taken to provision datacenter services (weeks) SDDC Improves Agility and Reduces Cost 10 7 6 5 4 3 2 10 weeks 8 $10,000 10 weeks + VLAN networks Software Defined Datacenter: Logical compute, networking, security, storage, availability VDC Firewall $1800 5 days Security, monitoring Availability 15 minutes 1 15 minutes 0 Physical provisioning 14 VM: Compute Becomes Software-Defined But other services are still hardware delivered Storage 5 days 9 Physical Provisioning Virtualization Software defined compute The Software-defined Datacenter Benefits Achieved by SDDC (total customer base) 15 Phase 3: Hybrid Cloud Computing Cloud Service Providers Internal Private Cloud Service Provider Clouds Internal Private Cloud Operated solely for an Agency typically within the firewall Hybrid Cloud • Greater control over security, compliance, QoS Composition of two or more interoperable clouds, enabling data and application portability • Private and public clouds • Easier integration • Optimal cost efficiency • Commodity workloads • Support existing applications • Federated security model • Common workloads • Integrated management • Option for new workloads • Open standards for mobility 16 Accessible over various networks for customer consumption • Efficiencies vary widely How Does the SDDC fit within the Hybrid Cloud? Self Service Portal Workflow Hardware Private Cloud 17 Service Catalog Hypervisors Private / Public Cloud A New Architecture for End User Computing Apps & Data Everywhere Diverse Access Points Windows Legacy Apps Universal App Catalog and Workflow Browser Windows SaaS Services Broker Virtual Desktop Mobile Apps iOS Data Services 18 Entitlements, Policies and Reporting Android Best Practice: Transforming the Role of the Organization Don’t Underestimate the Importance of Communications and Training 19 A NEW BUSINESS MODEL PROCESS INNOVATION ORGANIZATIONAL ALIGNMENT Service Oriented Monitoring & Management “Front Office” Capabilities Customer Driven Planning & Architecture Role Transformation Financial Transparency Budget and Finance Incentives & Accountability Services Broker Governance Communication Best Practice: Establish the Business Model The Business Model Includes Services, Costs, Pricing, and Budget SERVICE COSTING 20 PRICING ANALYSIS METERING/INVOICING 1 2 3 4 5 6 7 8 Define Services Categories Allocate All Costs Determine Unit Drivers Derive Unit Costs Determine Unit Prices Measure Service Consumption Invoice Business Units Funds Transfer From BU To IT Phase 1 Phase 2 Phase 3 Design Baseline Operate Benefits of Transformation to IT as a Service IT PRODUCTION BUSINESS PRODUCTION Infrastructure Focus Applications Focus 80 Days % VIRTUALIZED 90 Days 60 Days Business Focus 42% 40 Days 30 Days 40% 25% 7 Days 23% <1 Day 21% 20% 20% 2004-08 21 IT-AS-A-SERVICE 2009-10 Percentage of IT Spend On New Capabilities Vs. Lights-On Approximate Time-To-Provision App. Environments 2011-2012+ Challenges to Expect on the Journey What are your three biggest challenges in creating an IT as a Service offering? Management and operations processes Funding/chargeback model 80 62 Culture 56 Service description & self-service interface 46 Gartner Data Center Conference Poll N = 167 Politics 40 Technology 36 Business/customer relationship Not sure 22 31 11 Experience Matters – VMware is the SDDC and EUC Leader 23 Questions??? Email: dbourgeois@vmware.com Blog: VMwareDoug.com Twitter: @VMwareDoug 24