EXPORT MARKETING
AND
INVESTMENT ASSISTANCE (EMIA)
16 August 2012
CONTENTS
Definition & Goals of EMIA
EMIA Structure
EMIA Offerings
Actual Assistance (Financial Contribution)
Individual Participation and Assistance
Generic EMIA Documents
Mandatory Conditions
Limitations & Exclusions
Application Process
Claim Submission
Generic Claims Documents
How to contact the dti
2
EMIA DEFINITION
Partially compensate SA exporters for costs
incurred to:
Develop export markets for SA products &
services.
Recruit new foreign direct investment into SA.
3
EMIA GOALS
Increase contribution of SMME’s to the economy
Advance broad-based black economy empowerment
(BBBEE)
Increase the levels of direct investment in priority sectors
Increase export market access
Bridging the gap between the first and second economy
4
EMIA STRUCTURE
EMIA Scheme
TISA
Director
Group
Missions
National
Pavilions
TEO
Director
Individual
PMR & FDI
Exhibitions
Individual
Missions
SSAS &
CPFP
5
EMIA OFFERINGS
Individual Participation
Individual Exhibitions
Foreign Direct Investment and
Primary Market Research
Individual Inward Missions
6
ACTUAL ASSISTANCE
Assistance is provided on the following basis:
Travel (economy class);
Daily subsistence;
Transport of samples for specific events;
Development of marketing materials for specific
events;
Exhibition costs relating to stand rental, stand
design and set up costs; rental of furniture
Costs of brochures;
Project funding.
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INDIVIDUAL PARTICIPATION
• Individual Exhibition and In-Store Promotion
– Individual Exhibition (IE) – Assistance is granted to individual
exporters to exhibit products at recognised exhibitions
– In-store promotion - Assistance is granted to groups of five
or more SMME or HDI manufacturers to showcase specific
South African manufactured products in targeted retail
outlets abroad.
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INDIVIDUAL PARTICIPATION
continued
• Primary Market Research & Foreign Direct
Investment
– Assistance is provided to partially compensate exporters for
costs incurred in developing new export markets and to
recruit new foreign direct investment into S.A through
personal contact by visiting potential investors in foreign
countries.
•
Registration of patents, trade marks & quality
marks
–
Assistance is provided to exporters for costs incurred
relating to registration of a product in a foreign market
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INDIVIDUAL PARTICIPATION
continued
Assistance under PMR is also extended towards
attending the following:
- Exhibition linked to research
- Conference
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INDIVIDUAL PARTICIPATION
continued
• Individual Inward Mission
– Assistance is provided to S.A entities organising an inward
buying/investment mission to enable a prospective
buyer/investor to make contact with them to conclude export
orders or attract foreign direct investment
– The assistance is now extended towards inviting a foreign
expert within the industry for capacity building in terms of
technology or skills transfer
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INDIVIDUAL EXHIBITION
ASSISTANCE
Economy class return airfare
HDI’s &
SMME’s
100% to Maximum of R13,000
Subsistence Allowance
HDI’s & SMME’s
R2,000 per day
Transport of Samples
HDI’s, SMME’s
R17, 500
Exhibition costs
HDI’s
SMME’s and Other
size
100% of the costs to a maximum of
R45,000 including foreign vat
(Including 100% of the costs of marketing
Materials within the R45,000 limit up to a
maximum of R5,000)
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PMR AND FDI
ASSISTANCE
Economy class return airfare
HDI’s &
SMME’s
100% to maximum R13,000
OTHER
50% to maximum R 6,500
Subsistence Allowance
All Companies
R 2,000 per day
Transport of Samples
All Companies
R1,000
Marketing Materials Designing & printing of export brochures,
promotional videos or CDs
All companies
R10,000 per annum
Product Registration
All companies
50% of the actual costs to a maximum of R100,000 per
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annum ; 50% of the cost relating to registration of a
product in a foreign market, such as patents, trade marks
INDIVIDUAL MISSION
ASSISTANCE
Inward Missions
Subsistence
R 2,000 per day (Up to 5 days)
Allowance
Business or Economy 100% for HDI’s max R13,000
class return airfare
100% for SMME’s max 13,000
50% - Other Size max R6,500
Rental of Vehicle
R200 per day (Up to 5 days)
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GENERIC EMIA DOCUMENTS
1.
Export Registration Certificate
2.
Certified copy of the Certificate of Incorporation or Certified
copies of ID
3.
Comprehensive colour brochure or CD ROM
4.
Latest Financial Statements or Three Months Bank
Statements
5.
Export Marketing Plan
6.
Three Air Ticket quotations from three service providers
7.
Three Freight quotations from three service providers
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MANDATORY CONDITIONS
•
All entities should have traded for more than one financial year.
•
The entity must be a registered legal entity in South Africa in terms of
the Companies Act, 1973 (as amended), or the Close Corporations Act,
1984 (as amended) or Co-operatives Act, except in case of a sole
proprietor and partnerships.
•
The applicant must be a taxpayer in good standing and provide a valid
tax clearance certificate before EMIA incentive is disbursed.
•
Completed applications should reach the dti two months before the
commencement date of the event.
•
Entities applying for EMIA financial assistance might be subject to a
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site visit being conducted.
LIMITATIONS AND EXCLUSIONS
•
Individual Participation (Individual Exhibitions, Primary Market
Research & Foreign Direct Investment and Individual Inward bound
missions of assistance is limited to four (4) applications per calendar
year.
•
Participation in countries, which are members of the South African
Customs Union (Botswana, Lesotho, Swaziland, and Namibia) is
excluded from EMIA assistance.
•
EMIA incentives are not available for events taking place in the period
10 December up to and including 10 January of each year.
•
Participation in private exhibitions is excluded.
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APPLICATION PROCESS
Application
– Applicant obtains EMIA application form and guideline from the dti website
(www.thedti.gov.za) or from EMIA customer care line.
– Applicant may obtain further information telephonically, by e-mail or visit to
the dti offices.
– The guideline should be read before completing the application form.
Application Procedure
– The Applicant e-mail the complete application to: emia@thedti.gov.za.
– The completed signed application form with the supporting documents
should be forwarded to EMIA by registered mail, courier or hand delivery
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APPLICATION PROCESS
continued
Basic Evaluation
– The applicant will receive an acknowledgement letter within 48 hours.
– A letter will be send within 4 working days requesting outstanding
documents.
– The applicant will be given 5 working days to submit the documents.
Adjudication Committee
–
–
–
–
Technical evaluation will be performed for the complete application.
Adjudication Committee convenes bi-weekly.
Complete applications are presented to the Committee
Applications are approved, rejected or referred back for additional
information.
– The decision of the Adjudication Committee is final.
– Letter confirming approval of the application and the claim form will be
forwarded to the applicant within 15 working days.
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CLAIMS SUBMISSION
Permissible Submission date of a claim
– The claim form and all supporting documentation, together with the relevant
post-event questionnaire must be completed and submitted to EMIA within
three months after the date of event from the approved business
destination.
– Incomplete claims and claim items received after the three months will be
rejected without exception. Customers will forfeit in principle the approval
granted to them if they do not submit the claim form and all supporting
documentation within three months after the date of event from the
approved business destination.
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SSAS: PROJECT FUNDING
FOR EMERGING EXPORTERS
QUALIFYING CRITERIA
12 months in operation
Comply to statutory requirements including registration with SARS for TCC,
Export registration with Commissioner of Customs and Excise and also with
CIPC
Participate in a structured export development programme.
Focusing on exhibition participation and missions
SSAS: PROJECT FUNDING
FOR EMERGING EXPORTERS
SUPPORTING DOCUMENTATION
 Original Valid Tax Clearance Certificate
 Certificate of registration issued by the Commissioner of Customs and
Excise (only for international events)
 Proof of registration of the enterprise
 Comprehensive colour brochure or CD ROM or Pictures
 Financial documentation or 3 months bank statements
 Certified copy of the passport of the representative (or ID for locals)
How to contact the dti
Contact centre
0861 843 384
Website
www.thedti.gov.za
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