ADOM TECHNOLOGIES
A brief Business plan
TECHNOLOGY ENABLED TRANSPORT AND
LOGISTICS SOLUTIONS COMPANY
1343 32nd E cross Jayanagar 4th Block Near
Sanjay Gandhi Hospital Bangalore
|
www.adomtechnologies.com
P: 555.123.4568 F: 555.123.4567
123 West Main Street, New York,
NY 10001
|
www.rightcare.com
EXECUTIVE SUMMARY
• Adom Technologies Leverages SaaS on GPS and caters to a
range of solutions for Transport, Safety and Logistics. WE
WANT TO PROVIDE TECHNOLOGY ENABLED TRANSPORT AND LOGISTICS
SOLUTIONS
• Business innovation to encourage environmental friendly car
pooling solution
• Real time tracking of fleet movement
• Cost effective solution through mobile integration (easily
installed App on Android based smartphones)
– Our products are
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mfleet – new age fleet management
Tracking – mobile app based tracking
ETS – employee transport system
RAC – Rent-a-car solution
MAM – Mobile Asset Management
Carpooling – mobile app, GPS based car-pooling
P: 555.123.4568 F: 555.123.4567
123 West Main Street, New York,
NY 10001
|
www.rightcare.com
Executive Summary Contd
• Features: Geo-fencing, Smartcard, Cloud based,, mobile
based(android), remote monitoring, Cost effective
• Current focus is on
• Transportation
• Logistics & Cargo
• IT employee transport (Employee Safety)
• Regular commutation (cabs etc.)
• Our products also extend to common public who can use GPS
and Automation technology in their daily lives with apps
like Tracking and Carpooling
P: 555.123.4568 F: 555.123.4567
123 West Main Street, New York,
NY 10001
|
www.rightcare.com
VISION
Leverage mobile technologies in most
cost effective way to provide
innovative, scalable, secured business
solutions
Through
outstanding customer service, quality
products and establishing long term
trust and relationship.
We want to be a Technology Enabled
Transport and Logistics Company
P: 555.123.4568 F: 555.123.4567
123 West Main Street, New York,
NY 10001
|
www.rightcare.com
Core Team
Sanjay Shukla:
•
Senior executive with 25+ years of experience. Worked in USA,
Switzerland, Barbados, Tunisia and India. Responsible for
strategy, funding and general management
Maddy:
•
Madhusudhan Anand (Maddy) has over 8 years of experience in
managing international customers. He has extensive experience
in Marketing and takes pride in project management & service
delivery. Responsible for business development, finance and
administration function in ADOM.
Krishna Kiran S.:
•
A Computer Science Engineer from Bangalore & has over 6+ years
of experience in providing Technology solutions for managing
mobile assets in discrete lines of Business like: Transport &
Logistics, Employee Transport Solutions for IT & ITES firms,
Car Rental Solutions, Ambulance & Emergency Transport
Solutions, Taxi Operations etc. Has extensive knowledge and
experience in fields of: Embedded Real time Systems, Firmware
Development, Multiple Systems Integration & Wireless Card
payments. Active member of ADOM Technologies & includes
responsibilities of: Product Design, Development & delivery,
Strategic decision making & Customer Relations.
P: 555.123.4568 F: 555.123.4567
123 West Main Street, New York,
NY 10001
|
www.rightcare.com
Customer Value Proposition
Intend to provide at least 10X value
through
Business innovation
• Innovative environmental friendly
solution
• Long term partnership model to
share risk and rewards with
partners
• Bring efficiency through pricing
Cloud computing
• Partnering with managed service
providers to reduce Cap-ex
• Microsoft Azzure shared hosted
solutions
• No cost of maintenance, SaaS model
Mobile technology – mobile
apps
Use of GPS technology to
provide innovative features
to get alert when vehicle
deviates from its set route
there by increasing safety,
monitoring and visibility of
mobile assets
Firmware integration with
mobile App
Seamless
Integration of mobile App
with portal for Centralized
Login, data analytics and
access
P: 555.123.4568 F: 555.123.4567
123 West Main Street, New York,
NY 10001
|
www.rightcare.com
Addressable Market Size
• The Indian Logistics Industry is estimated at US$ 125
billion in 2010
• Generated employment for 45 million people
• The industry is expected to grow annually at the rate of
15- 20 per cent, reaching revenues of approximately $ 385bn
by 2015.
• Highly Unorganized with organized sector responsible only
for 6%
• Market share of organized logistics players is also
expected to double to approximately 12 per cent by 2015
• The size of the 3PL industry is estimated to be~US$1.5 bn
in FY11 (1% of logistics cost).
• The share of 3PL services is expected to increase from 6%
in FY06 to 13% in FY11, at a CAGR of 25%
• Logistics costs are 10-20% of GDP
• Indian Infrastructure is rated
54th among the 59 countries -Road : 56/59, Rail: 25/59,
P: 555.123.4568 F: 555.123.4567
Seaport: 51/59,123Airport:
West Main Street, New 40/59
York,
| www.rightcare.com
NY 10001
Our approach
6 - 12 mo.
Mobile Asset
Management
Broader Market entry into
goods and logistics
domain
3 - 6 mo.
Employee
Transport
Partner with DDS to
determine market price
0 - 3 mo.
Car Pool
Validate platform for
scalability & maintainability
• Step by step milestone based
approach
P: 555.123.4568 F: 555.123.4567
123 West Main Street, New York,
NY 10001
|
www.rightcare.com
Adom’s Value Proposition
• Suite of products ready to deploy
• Strong founder team with strong experience in domain knowledge, general
management and managed services
• Unique pricing model to get monthly revenue.
• Already engage with customer to create business innovative solution in car
pooling
• Preferred partner with DDS- Canada
• Developed Firmware for ORIX, India. Ready for deployment in Q1
• Reduce Cost, Automate, Save Fuel, Reduce Fuel wasteage, Carbon Footprint
and many more
P: 555.123.4568 F: 555.123.4567
123 West Main Street, New York,
NY 10001
|
www.rightcare.com
Product Portfolio
– Aggregation and Distribution on Mobile. Adom Offers
following mobility solutions
Mfleet | RAC | ETS | MAM | Carpooling | Tracking
Every product can be controlled / monitored from a mobile
app.(mobile integrated)
Saves cost, time, effort.
Increased logistic effectiveness, increased overall efficiency
and security due to features like Geofencing, Route Validation,
Push to Map, Real time location update,
Automated Alerts, Reports for activity analysis & performance
measurement/tracking
ADOM
P: 555.123.4568 F: 555.123.4567
123 West Main Street, New York,
NY 10001
|
www.rightcare.com
Revenue Projection from a 5000 Crore
Market
• Current revenue model is monthly subscription base model
• Guarantees recurring monthly cash flow to plan for future investment
• Revenue projection includes growth of subscribers to service and also start
of new revenue stream in next three years.
• ADOM revenue projections are as follows
2013-14
: Rs.35 Lakh
2014-15
: Rs. 5 Crores
2015-16
: Rs. 15 Crores
P: 555.123.4568 F: 555.123.4567
123 West Main Street, New York,
NY 10001
|
www.rightcare.com
Cost | Revenue | Margin | Profit
Cost to Customer (one time) – Rs. 2500 upto Rs. 15,000 – Margin 15%
Monthly subscription – Rs. 250 to Rs. 500 (depending on features) –
55% Margin
Key Highlights:
• One time cost for the device/phone
• 3 year warranty plus onsite support (for taxi) from the HW
manufacturer
• Monthly subscription model with 55% profit Margin
• Offers like “Asset on books”, Pay per usage, shared hosting etc., to
further reduce even the one time cost
P: 555.123.4568 F: 555.123.4567
123 West Main Street, New York,
NY 10001
|
www.rightcare.com
Marketing Plan
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Channelize marketing into streams like logistics, transport and cargo
Participate aggressively in start up conferences to generate leads
Market Research and analyze competitor strategy – we observe from
research that our competitor strategy is cost and service
Our Strategy – Cost, Service, Technology, Automation, Mobile
applications, Open source, virtualization.
We will direct market, publish ads, and bank on word of mouth, SEO,
social media marketing
Contact SMEs via the SME database, email and cold tele calling.
Participate in Tech Summits, Tech Sparks and other IT fests
We have set up live chat and a Skype calling id on our website, a direct
phone line, a contact us form, contact us email address
We are also using LinkedIn, Facebook, Twitter and Eblogger
P: 555.123.4568 F: 555.123.4567
123 West Main Street, New York,
NY 10001
|
www.rightcare.com
Roles and Responsibilities
1.
2.
3.
4.
Formulate and drive overall ADOM strategy
Build overall operating plan for the company
Support team to achieve their goals
Build relationship with customers, VCs to get long term benefits
Maddy
1.
2.
3.
4.
Business development
Build strategy and action plan to achieve revenue goals
Support Sanjay to get funding for ADOM
Responsible for Finance, marketing and business administration.
Kiran
1.
2.
3.
4.
Primary responsibility to provide pre-sales technical support
Work closely with Sai to deliver bext quality in a given time frame
Responsible for production support (Data Center etc.)
Be up-to-date on latest technology to drive overall technology direction
Sai
1.
2.
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Responsible for end to end project delivery within time, budget & quality
Build world class software development team
Come up with development process framework to deliver in agile way
Build long term product road map for mFleet
Sanjay
Common
1.
2.
3.
4.
Participate in all weekly meetings
Be proactive, participate and motivate each others.
Bring innovative ideas, suggestions
Be a team player and support each other
P: 555.123.4568 F: 555.123.4567
123 West Main Street, New York,
NY 10001
|
www.rightcare.com
Strength and Weakness Analysis
Strength
• Reference able Customer
• Preferred partnership with DDS
• Committed founders
• Mix of skill and experience of Founders
• Few Products ready
Weakness
• Lack of funding hampering growth
• Part timers
• Inconsistent inflow/outflow of income
P: 555.123.4568 F: 555.123.4567
123 West Main Street, New York,
NY 10001
|
www.rightcare.com
Conclusion
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We can grow faster with better investments
There is a huge potential for the partially unexplored market
Our product is innovative, creating the need to technology, security, etc.,
Hardware is very stable, we need to continue to work with DDS
We plan to add a lot of features to our product but lack of resources and
infrastructure is a problem we need to overcome
Need to augment development team and build team for support functions
like Marketing, HR, Finance
We also want to look into Ecosystem and environment saving solutions
like carpooling etc.
We want to be a Technology enabled Transport and Logistics Solutions
Company
P: 555.123.4568 F: 555.123.4567
123 West Main Street, New York,
NY 10001
|
www.rightcare.com
Thank you
P: 555.123.4568 F: 555.123.4567
123 West Main
Street, New York,
1343 4th Block Jayanagar
NY 10001
Bangalore
|
|
www.rightcare.com
Adomtechnologies.com