Shared Prosperity Workgroup
Kickoff Meeting
February 5, 2014
1:30 – 3:00PM
McKnight Foundation
Shared Prosperity Work Group
1
Background
Our Vision: Growing a prosperous, equitable, and sustainable region
Our Goals: To enhance the region’s economic competitiveness we will:
1) Improve the economic prospects of low-income people and low-wealth
communities
2) Promote high quality development near existing assets (e.g. employment
centers, transitways, and commercial and industrial corridors)
3) Advance a 21st century transportation system
PRO has three workgroups
• Shared Prosperity
• Regional Equity & Community Engagement
• Transit Oriented Development
Scope of work has 1-year time horizon.
Approved 11/20/2013
2
Workgroup Objectives
• Accomplish 2-3 things that advance more
socially equitable & environmentally
sustainable economic development
• Enhance on-going work elsewhere in the
region
• Deliver outcomes that are both tactical &
immediate AND set the stage for longer-term
change and action.
Shared Prosperity Work Group
3
Workgroup Roles
• Project development
– Shape, advise, review,
represent
• Bring organizational
expertise
• Forge connections
– Build partnerships to
other tables
• Others?
Shared Prosperity Work Group
4
WorkGroup Meetings
Meeting Objectives:
1) Project work &
updates
2) Deep dives into
specific
issues/initiatives
3) Cross-collaboration
w/other PRO
workgroups
Meeting Date Time
Location
Wed, Feb. 5
1:30-3:00
McKnight
Foundation
Thurs, Mar. 6
10:00-11:30
GREATER MSP
Wed, May 7
10:00-11:30
McKnight
Foundation
Wed, Aug. 6
10:00-11:30
GREATER MSP
Wed, Oct. 22
10:00-11:30
McKnight
Foundation
Shared Prosperity Work Group
5
Workgroup Projects
• Accomplished &
embedded in oneyear
• Aligns with existing
organizational
objectives
• Resources and
partners can be
secured
• Fill a niche in the
ecosystem
Shared Prosperity Work Group
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Context: Related Activities
Workforce
MBE
Advancement
Sub-Regional
Strategies
Small Biz
Development
Other (multiissue)
Twin Cities
Construction
Consortium
MEDA programs
North
Minneapolis Job
Creation Team
NDC – Job
Creation
Everybody In
MSP WIN
(sectoral
strategies, etc)
SBA Emerging
Leaders
East Metro
Strong
MEDA – Job
Creation
Central Corridor
Anchor
Partnership
Itasca Workforce
Alignment
Certification
Portal Government
procurement
Southwest LRT
eTOD
(employment)
MCCD – Open to
Business
Itasca socioeconomic
disparities
Minneapolis
Equity in
Employment
DEED, Mpls &
other funding to
biz asst orgs
Accelerate MSP
Corridors 2
Business BridgeCareers – phase 2 Itasca
Shared Prosperity Work Group
7
Two Projects
• Regional Success Measures
– create a single, shared set of indicators, supported
by a cross-sector regional partnership, to create a
common view of the region’s performance.
– Includes social, economic, and environmental
• Urban Competitiveness Strategies
– guide business attraction, expansion, and
retention and job creation to support (re)
development in the core cities & connected
transit corridors
– Achieve Triple Bottom Line results (economic
development that is socially equitable and
environmentally sustainable)
Shared Prosperity Work Group
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Reflections?
Shared Prosperity Work Group
9
WORKING DRAFT
Last Modified 2/4/2014 11:43 AM Central Standard Time
Printed
Regional Success Indicators
Creating a shared perspective on our
progress as a region
Discussion document
February 5, 2014
CONFIDENTIAL AND PROPRIETARY
Any use of this material without specific permission of McKinsey & Company is strictly prohibited
What Matters Gets Measured
Last Modified 2/4/2014 11:43 AM Central Standard Time
There’s consensus in our region that indicators are important –
they help us, as a region, answer key questions:
• How do you know your region is making progress, if
you do not measure change?
• What if the region is changing, but the public
doesn’t recognize what is happening?
Printed
• What can stimulate regional leaders to take action?
Regional metrics provide answers to these fundamental questions
and can create a common fact base to develop regional solutions.
SOURCE: Questions adapted from the Lincoln Land Institute, Alliance for Regional Stewardship
11
The Project: Regional Success Indicators
Last Modified 2/4/2014 11:43 AM Central Standard Time
This year, our region will create a set of shared, objective
metrics to track the Greater MSP region’s overall success
on critical economic, environmental and social outcomes.
The result for our region will be
Printed
•
•
•
•
More effective regional priority-setting
Greater coordination across regional initiatives
Better visibility & use of existing data assets
Increased economic competitiveness
12
Last Modified 2/4/2014 11:43 AM Central Standard Time
“ Wait . . . I thought we did that
already?”
Printed
13
Last Modified 2/4/2014 11:43 AM Central Standard Time
“ Wait . . . I thought we did that
already?”
Business Vitality
Index
CCE
Indicators
Printed
Regional indicators
14
Our Region’s Unique Challenge
Last Modified 2/4/2014 11:43 AM Central Standard Time
Our region does not lack metrics. We have done a great work and
invested huge resources to create multiple indicator sets.
But in practice, this diffusion of effort and focus robs us of the benefit of
measurement. Where do we all look to answer the most basic
question: How are we doing?
Without consensus on a single, shared set of metrics we are struggling to
move consistently and quickly from measurement to collective action.
Printed
MEASURE
REVIEW
ACT
15
Finish the Job
Last Modified 2/4/2014 11:43 AM Central Standard Time
We have the opportunity to draw upon all of our work to date
and establish a shared set of key metrics.
This capstone effort on regional measurement will help leaders
converge around a set of metrics that are:
Objective
Comprehensive (economic, social, environmental)
Compact (20-25 key measures in 5-6 categories)
Benchmarked against peer regions
Clearly and consistently communicated
Endorsed and used by organizations
region-wide
Printed
•
•
•
•
•
•
16
The Push to Act
The benefits of a shared dashboard for leaders in the public, private and nonprofit
sectors would be immediate and significant. The new consensus around key
metrics will help us manage growth, focus investment, set strategic priorities and
act more quickly in areas requiring cross-sector collaboration.
Regional Economic Development Strategy
Last Modified 2/4/2014 11:43 AM Central Standard Time
Consensus accelerator
Establishing regional indicators is one of the six action items identified in the
region’s 3-5 year competitiveness strategy. The new indicators will provide a datadriven, comprehensive answer to the fundamental question “how are we doing” and
enable a new range of collaborative endeavors central to execution of the strategy.
Printed
Global best practice
High-performing regions around the globe use indicators to develop and maintain a
common understanding of what’s critical to their success. In our region, the
indicators will be used to benchmark against national and international peers and,
over time, produce valuable trend data on our region’s performance.
17
PRELIMINARY
Successful regions around the world are adopting indicators to drive
continued growth and prosperity
Seattle
Seoul
San Diego
Last Modified 2/4/2014 11:43 AM Central Standard Time
Example to be
explored to select
MSP’s indicators
London
Philadelphia
Boston
Charlotte
Atlanta
Printed
Singapore
SOURCE: City and agency websites
18
Like most best practice regional indicators, San Diego’s are
organized into categories
▪
SOURCE: SanDiegoBusiness.org/Research; Io.inc, McKinsey Cities Initiative
Printed
▪
San Diego’s indicators are
prominently displayed on
the homepage of the
regional economic
development organization
Oriented to tell story of
region’s talent, e.g., talent
has its own category, above
economy
Engaging, at-a-glance
display both simplifies
message and invites viewer
to explore
Last Modified 2/4/2014 11:43 AM Central Standard Time
▪
PRELIMINARY
London’s set of indicators is focused on sustainable development, which it
defines broadly
Last Modified 2/4/2014 11:43 AM Central Standard Time
Printed
SOURCE: London Sustainable Development Commission
20
A Meaningful Step Toward Greater Regional Equity
Last Modified 2/4/2014 11:43 AM Central Standard Time
Private, public and nonprofit leaders in our region agree greater equity
must be a top priority.
Our regional dashboard can place equity measures on the same plane as
other primary metrics, such as economic growth.
The result will be more accountability for all of us on the goals we believe
are critical to our long-term success.
Printed
21
PRELIMINARY
Process: Boardrooms and Spreadsheets
Last Modified 2/4/2014 11:43 AM Central Standard Time
We begin by engaging leaders to build consensus around the categories for the
regional dashboard.
Technical expertise is phased in as the conversation turns to choosing specific
metrics.
TECHNICAL*
CONSENSUS BUILDING
• Regional Priorities
• Process, Goals, Outcomes
METRIC IDENTIFICATION &
SELECTION
JANUARY
LEADERSHIP
JULY
Printed
LEADERSHIP
COMMUNICATION
ADOPTION & UTILIZATION
DECEMBER
*demographic, marketing, forecasting and other specific disciplines of expertise
SOURCE: Source
22
Process: Recognizing and Incorporating Existing Efforts
Last Modified 2/4/2014 11:43 AM Central Standard Time
• This effort will leverage the consensus established by all
previous and current efforts about what areas deserve
measurement and tracking.
• There is no presumption that the new shared dashboard
will replace any of the current data sets.
Printed
• Dialogue with many public, private and nonprofit
organizations is a core element of this project.
23
IN PROCESS
Project 2014 Timeline
Phase 3
CONVERGE
DESIGN
COMMUNICATE
 Business case for project
 Draft categories (5-6)
 Initial list of benchmark regions
 Metrics in each category
 Draft mock-up of dashboard
 Draft communications plan
 Final dashboard
 Regional benchmark set
 Communications &
Maintenance plan
 Build team, hire facilitator
 Conduct sessions to introduce
project, collect input
 Hold tech. sessions on metrics
 Plan marketing/comms
 Share, collect input on draft
categories w/ metrics
 Final review, revision of
dashboard w/key groups
 Design final dashboard brand
 PRO xx
 SP: Feb 5; March 6
 PAC/Itasca/MetCncl/GMSPBd
 PRO xx
 SP: May 7, August 6
 PAC/Itasca/MetCncl/GMSPBd
 PRO xx
 SP: Oct 22
 PAC/Itasca/MetCncl/GMSPBd
▪
▪
▪
Deliverables
Activities
Milestones
▪
Leadership
Technical
▪
Refine input process, identify
stakeholders
Set working team w/roles
▪
▪
▪
Create video of Bd lead
Collect ext. models/best practices
Identify internal models, resources
January
April
Identify org. owner for data curating
Create roll out strategy w/timeline,
partners, resource plan
▪
▪
Refine metrics
Define process and resources to
collect, publish metrics
May
▪
Printed
Phase 2
Last Modified 2/4/2014 11:43 AM Central Standard Time
Phase 1
Execute roll out strategy
Create first version of dashboard
September October
December
24
Questions
• What are your ideas?
– Key stakeholder groups
– Best practices from
other regions?
Shared Prosperity Work Group
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Urban Competitiveness Strategy
Activities (illustrative):
• Identify target industries and
subsectors (examine spectrum of
occupational needs)
• Develop differentiated strategies
to attract investment and job
creation in:
– Areas of market challenge
– TOD
– Opportunity sites
Shared Prosperity Work Group
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Discussion
• What are your reactions to the two projects?
• Are there other ideas for how this group can
advance change in 2014?
Shared Prosperity Work Group
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Next Steps
• Regional Success Measures:
– Share this update at February PRO meeting
– Develop and share outreach strategy
– Use March 6th workgroup meeting to gather
categories to group indicators
• Urban Competitiveness Strategy:
– Project team will meet in February, come to 3/6
meeting with goals for discussion
Shared Prosperity Work Group
28