Opening a new office in a
foreign country
Prepared by Christian Gurny
19.03.2014
Agenda
Introduction – About me
About BearingPoint – European roots with a global reach
Nearshore Delivery Center - Why Romania?
The start of the journey
Challenges
Where we are today?
Client Name here
2
About me
Christian Gurny
Partner & Managing Director BearingPoint Romania
BearingPoint
Izvor St. no. 80
5th district Bucharest
Romania
Personal Background
Education/Certificates
•Industrial clerk, AEG Berlin
•Business Informatics, Technische
Fachhochschule Berlin
Industries
Manufacturing (High Tech, Energy),
Service, Transportation,
Automotive
Languages
German, English, French, Arabic
Client Name here
Professional Background
Professional Focus
• since 2006 Managing Director
of BearingPoint Romania –
Bucharest / Sibiu
• 2012 Leader Microsoft
Advisory Services GSA
• 2010 BearingPoint, Partner,
Commercial Services,
Operations & Maintenance
• 2003 BearingPoint, Managing
Director, Industrial Products,
Operations & Maintenance
• 2002: KPMG, Partner,
Industrial Products, SCM
• 1998 KPMG, Manager, SCM
Competence Group Leader
• 1996 KPMG Consultant, focus
on industrial products and
manufacturing
• 1993 Telefunken
Sendertechnik GmbH, inhouse
consultant R/2 RM-PPS
(production planning &control)
•Improve business integration
and collaboration utilizing state
of the art technology
3
• Shared service center design &
build – CEE
• SCM, planning & control,
production, procurement,
distribution, service
• Global SAP-rollouts
• Business process design and
performance improvement
• Change management
• Risk and quality assessment
• Business and IT strategies
About BearingPoint
European roots but a global reach
Business scope
We are focused on achieving sustainable business results enabled by management & technology capabilities for:
• The upper mid-market
• Global European based companies
• Public organizations
Finland
Some facts
Sweden
• Partners:
140
• Total Headcount:
3,350
• Revenue 2013:
€ 550 million
• Countries:
18
Industries: Commercial services,
Norway
UK Denmark
Ireland Netherlands
Belgium Germany
Austria
France
SwitzerlandRomania
Morocco
Financial services
Public services
BearingPoint at a glance
Russia
4
Nearshore Delivery Center - Why Romania?
Scope: Increase Profitability
Analysis: choice between Spain and Romania, but Romania was the winner after taking all into
consideration ….
Evaluation Criteria:
Client Name here
•
Cultural compliance
•
Profitability & Cost
•
Client acceptance
•
Scope
•
Language
•
Utilization & Efficiency
•
Distance/international connection
•
Flexibility / Initial investment
•
Technical infrastructure
•
Tax
•
Time zones
•
Government Subventions
•
Travel restrictions
•
Recruiting
•
Political and social stability
•
Skills and capabilities
•
GDC Process established
•
Employment law
•
Opportunity for Investment
•
Stability
•
Growth Potential
5
The start of the journey
The plan….
Legal and
Leadership
Office Space
Major Local
Relationship
s/Meetings
IT
…opening a new
business in a
foreign country…
Image- and
Advertiseme
nt Campaign
/ PR &
Marketing
Tax
What does this
mean?
Recruiting
Accounting
(outsourced)
Client Name here
6
HR & Payroll
(outsourced,
except for
parts of HR
Admin.)
Challenges
The entrepreneurial journey thought me that…
…Objectives
• How realistic were our objectives in the beginning?
…New beginnings
• Even though part of a big firm, it felt like opening a
completely new business in a different culture
…Reverse
situations
• The economical crisis
…Changes
• MBO in 2009
…Tough Markets
Client Name here
• Rough competition
7
Where we are today?
Bucharest Head Office
Sibiu Office
•
2 Offices: Bucharest and Sibiu
•
140 consultants
•
Our consultants accompanied successfully 135 projects in 26 different countries all over the world.
Client Name here
8