Magento Overview How to Start a Magento Business Ngo Van Trung OSS Founder & CEO Trungnv@oss.com.vn Agenda Introduction Architecture Overview Introductory Features and Functionality Demonstration How to Start a Magento Business? Magento Company Platform •Founded: 2001 • 60,000+ Merchants •115+ employees (and continuing to grow) • Translated into 60+ languages with strong world-wide traction •Headquarters: Los Angeles, CA •Increasing Revenues and Profitable Every Year • Named in 2009 Forrester Wave™ of B2C eCommerce Platforms • Named in Forrester’s 2010 Market Overview: Global eCommerce Solutions Report “Magento is the world’s fastest growing eCommerce platform.” Vizio Fox Flexibility with Enterprise Support and Functionality Architecture • Extensible and Upgradeable Architecture •Architecture Maintains Upgradeability with Customizations •Core •Local •Community • Complete Flexibility on Design Look and Feel •MVC Architecture • Core API opens platform for integration •Supports both SOAP and XML RPC protocols •Catalog •Customer •Order Structural and Content Blocks Templates and Design Features and Functionality •Site Management •Multi-Store Management •Search Engine Optimization •Catalog Browsing •Product Browsing •Marketing and Promotion Tools •Checkout •Reporting and Analytics Site Management • Content Staging and Merging • Restrict Access per Store(s) • Multi-Lingual and Currency • Upgrade Management • Admin Roles and Users • Content Testing and Management Multi-Store Management • Flexible Management for Many Business Uses • Multiple Brand Sites • Localized Versions of Sites • Main and Micro-Sites • Private Sales Sites • B2C and B2B Search Engine Optimization • 100% Search Engine Friendly • Search Engine Site Map • URL Rewrites give full control of URL's • Meta-information for products and categories • Auto-generated Site Map for display on site • Auto-Generated Popular Search Terms Page Catalog Browsing • Dynamic Attribute-Based Catalog for Flexibility • Layered Navigation • Product Comparison • Recently Viewed and Compared • Product Reviews and Ratings • Landing Pages, Banners and Personalized Content • Configurable Sorting Product Browsing • Configurable Attribute Based Detail Pages • Multiple Images and Zoom • Reviews and Ratings • Product Tags • Flexible Display Options •Simple (one SKU) •Configurable (Style Displayed with Selection) •Grouped (Multiple SKU’s can be displayed/ordered) •Bundled (Custom Configures Product or Kit) •Downloadable and Virtual Marketing and Promotion Tools • Rule-Based Promotions • Customer Segmentation • Personalized Content Display •Private Sales • Rule-Based Association of Upsells, etc. Checkout • Dozens of Payment Gateways •Alternative Payment Methods (PayPal, Google Checkout and Checkout by Amazon) • One-Page Checkout • Checkout as Guest • Use Existing Account • Ship-to-Multiple Addresses Checkout • Real-time rates from Major carriers •Store Credit and Gift Cards Reporting and Analytics • Dashboard view and Reporting module • Logging of Administrator Actions • Integrated with Google Analytics and Website Optimizer • Reports configurable and exportable •Sales Report •Abandoned Shopping Cart Report •Most Purchased Products Report •Search Terms Report •And more How to Start a Magento Business? •Is it easy to build an extension? •What is the most important? •Sell your extensions on magento-connect. •Sell your extensions on Magestore.com Is it easy to build an extension? What is the most important? http://www.magestore.com Thanks For Listening!