Hershey Ochinang
Maria Angeline Repollo
 Magento is a feature-rich eCommerce platform built on
open-source technology that provides online merchants
with unprecedented flexibility and control over the look,
content and functionality of their eCommerce store.
 Magento’s intuitive administration interface features
powerful marketing, search engine optimization and
catalog-management tools to give merchants the power to
create sites that are tailored to their unique business
needs. Designed to be completely scalable and backed by
Varien's support network, Magento offers companies the
ultimate eCommerce solution.
 Magento was built using the Zend Framework.It uses
the Entity-attribute-value (EAV) database model to store
data, it is an open-source platform using Zend PHP and
MySQL databases.
5 companies using
Fox uses Magento E-Commerce platform for Fox
Connect Website which prompts users to Shop,
Watch and Explore. Yahoo User Interface and
JavaScript SDK have been used in the site. The
site also has DoubleClick Floodlight Analytics and
Tracking application.
Kipling is an online web store for bag of all types.
It has used Magento as E-Commerce platform for
online transaction with its clients. The website
uses script.aculo.us JavaScript for quick web
applications.
Gary Fong deals with photographic flash
accessories for digital and film photography. Its
website uses Magento CMS as E-Commerce
platform. The website uses in-built JavaScript
Library of script.aculo.us, SWFObject, PNG Fix
and cufón.
5 companies using
(Cont.)
City Chic is an online store for Men’s and
Women’s clothing and its website uses Magento
CMS as E-Commerce platform. The website has
in-built SLI Systems Analytics and Tracking
Application. It also uses JavaScript Library of
script.aculo.us.
Tool King deals with a wide variety of powerful
tools and its website uses Magento E-Commerce
platform for online transaction. The website uses
ChannelAdvisor and Baynote Analytics and
Tracking Application.
Benefits of
 Magento offers the best solution for e-commerce applications
and is far ahead of competitors for a variety of reasons.
Magento has become the platform for e-commerce
developers and businesses similarly.
 Open Source: Open Source platforms are free and the code is
open to the public. This allows us to understand the how the
software works to fix things and add new features.
 Features: The standard version of Magento contains all the
features required to implement a good ecommerce store.
Basics such as the shopping cart, catalog management,
search, checkout and administration functions are all
included.
Benefits of
(Cont.)
 Flexibility & Conversion: Magento’s flexibility allows us to
modify existing features or add in new ones. Drupal now
has an extension for Magento which helps integration of
Magento into a Drupal based website. If you are converting
from another platform, there are tools which allows you to
import products, customers and order information from
other carts such as OSCommerce and X-Cart.
 Active Community: Magento has a growing community of
developers who continue to report problems, provide
suggestions and share. Many write open source extensions
that add to the features. Varien, Magento’s creator has
provided a roadmap which helps users upgrade their sites
more easily.
 Architecture: The basic structure that Magento is built in is
excellent. This makes for a stable reliable platform.
Integration
 Required bits & pieces
 Installation of Magento full version
 Configuring the Bridge
 Installation of Magento extension
 Configuration of Magento
Proof that
is effective.
 Magento has grown phenomenally in the last 3-4 years to
become the perfect open source E-Commerce platform. No
other CMS has grown and become as popular as Magento,
and much of the credit goes to its rich functionality,
advanced features and flexibility. Facilities like Google
Analytics, multiple address order shipping, RSS feeds of
new orders, SEO friendly URLs and many marketing tools
simply make Magento the best E-Commerce platform
around.