MAS Rural Housing & Mortgage Finance Limited
INFORMATION MEMORANDUM
SR. NO.
SLIDE NAME
SLIDE NO.
1
INTRODUCTION
3
2
VISION
4
3
MISSION
5
4
BOARD OF DIRECTORS
6
5
THE PRODUCT
7
6
THE JOURNEY SO FAR AND TAKING IT FORWARD
8
7
MARKET SCENARIO
9
8
NETWORKING
11
9
DEVELOPMENT STRATEGY
12
10
ENABLERS
14
11
BUSINESS PLAN - MAS RURAL HOUSING &
MORTGAGE FINANCE LIMITED
15
2
INTRODUCTION
•
MAS RURAL HOUSING & MORTGAGE FINANCE LTD. (MRHMFL) is the housing finance company
registered with National Housing Bank. It is promoted by MAS FINANCIAL SERVICES LIMITED
•
MAS FINANCIAL SERVICES LIMITED (MAS) is a specialized Retail Financing NBFC in business for
over two decades. The company focuses on Financial Inclusion of unserved and underserved
customers by providing finance to middle and lower income group through a range of products –
MSE (Micro and Small Enterprise) loans, Two Wheelers, Three Wheelers and Multi Utility Vehicle
finance to Individual Borrowers.
•
MRHMFL aims to cater to the funding requirement of the vast segment of the society in the rural,
Semi urban areas and urban low & middle income group for their housing, extension, renovation
and also acquiring of commercial property especially for their business use.
•
MRHMFL currently carry on its operations in Gujarat, Maharashtra, Rajasthan and Madhya Pradesh
•
The Company has 37 branches catering to 1000 centers with centralized credit and back office
system.
VISION
Together realize the dream of every individual
to “OWN a HOME”
MISSION
To be a very significant provider of financial
services in the housing loan segment, thereby
being the catalyst in realizing the dreams of the
millions of households, especially among the
LIG and MIG class in semi urban and rural areas
and create value on a very large scale.
BOARD OF DIRECTORS
Mr. Kamlesh Gandhi
• More than two decades of experience in the industry
Founder and Managing Director
Mr. Mukesh Gandhi
Co founder and Director Finance
Mr. Bala Bhaskaran
Professional Director &
Independent Director
Mr. Jagdish Joshipura
Professional Director
Mr. Chetan Shah
Professional Director
• Chairman of Gujarat Finance Company Association &
committee member of Finance Industry Development
Council (FIDC). More than two decades of experience in
the industry.
• Formerly associated with Gujarat Industrial Investment
Corporation &Dean of ICFAI Business School Ahmedabad &
presently with Shanti Business School, Ahmedabad.
• Former General Manager of Gujarat state Finance
Corporation & director of Som Lalit Institute of
Management, Ahmedabad
• More than 25 years of experience in Banking and Finance
and a practicing Chartered Accountant
The Product
Various Products
Housing –
New
Housing –
Resale
Construction
Extension &
Renovation
Commercial
Property –
New
Commercial
Property –
Resale
For livelihood financing
Tenure
• Loans extended for
tenure ranging from 3 to
20 years.
Loan Ticket Size
• ` 2 Lacs to ` 35 Lacs.
Average ticket size is ` 5-7
Lacs.
Mode of Repayment
• Mode of repayment
through PDCs
irrespective of their
current banking
arrangement. Clients not
having bank accounts are
helped to open an
account through tie-up
with various banks.
The Journey so far….. And taking it forward…..
• For Sustainable livelihood and Employment Generation
Housing Loan
No. of clients
***
The Journey so far……..
2009-2011
Taking it forward….
2011–2015
The Impact..
2009–2015
1,000
35,000
36,000
*** Belonging to MIG-LIG class of Rural, Semi Urban and Urban areas
Housing Market Size in India
Total Estimated Housing Requirement
Rural
47 Mn. Houses
Urban *
24.7 Mn. Houses
Total
71.7 Mn. Houses
HUGE
* Source : Report of the technical group. Government of India. 11th five year plan – 2007-12
Urban India Scenario and Market Size
•
6.7cr. Urban India House Hold
•
Opportunity
Income Group
No of
House Hold
% of House
Hold
Estimated affordability of
House
< Rs.75,000/- -
1.00cr.
15%
-
Rs.75,000/- to Rs.1,50,000/-
1.68cr.
25%
Rs.2.5lacs to Rs.5.00lacs
Rs.1,50,000/- to Rs.3,00,000/-
2.41cr.
36%
Rs.5.00lacs to Rs.10lacs
Rs.3,00,000/- to Rs.5,00,000/-
1.00cr.
14%
Rs.10lacs to Rs.16lacs
> Rs.5,00,000/-
0.67cr.
10%
> Rs.16lacs
Targeted segment in affordable housing
Unorganised
Sector
50% to 60%
MAS Plays an important role in serving this
sector. Proven track record – 3 Lacs
customers 500+ Categories
Source: Indicus Analytics low cost housing in urban India presentation.
Note : Affordability defined as household which have EMI/MHI ratio of 45% of a home loan which has a 15% down
payment and 12% interest carrying loan for 15 years.
Networking
Head Office: Ahmedabad
Company is currently operating at 1000 centers through 26 branches in Gujarat, 6
branches in Maharashtra, 4 branches in Rajasthan and 1 Branch in Madhya Pradesh
Development Strategy
Semi Urban : Talukas & Small towns
State
Gujarat
Maharashtra
Rajasthan
MP
Total
No. of
targeted
Talukas
approx.
100
50
15
15
180
Formal
Housing
30
20
5
5
60
Informal
Housing
195
120
40
40
395
Amt. ` in Cr.
Commercial
Property for
livelihood
40
20
10
10
80
Project
Funding
for
affordable
Housing
35
20
5
5
65
Total
POS
300
180
60
60
600
• To create efficient distribution network at the taluka places.
• Target – Approx. ` 600 Cr. by 2018.
Development Strategy
Urban
State
Gujarat
Maharashtra
Rajasthan
MP
Total
Amt. ` in Cr.
No. of
targeted
districts
approx.
20
10
7
7
44
Formal
Housing
20
10
5
5
40
Informal
Housing
Commercial
Property for
livelihood
125
70
25
20
240
Project
Funding for
affordable
Housing
25
15
5
5
50
• Focus on the informal class & affordable projects.
• Target - Approx. ` 375 Cr. by 2018.
20
15
5
5
45
Total
POS
190
110
40
35
375
Enablers
Experience :
• To leverage on the vast experience of nearly two decades of catering to the MIG and LIG
segment of the society.
Understanding
the segment :
• Customized loan products for the informal segment, especially in the semi urban and
Urban areas.
• Customized credit screening and process designing to cater to the informal and the rural
category of customers.
Market Size :
Distribution
Network :
Basic
Fundamentals:
• Huge
• Focus on rendering services to the villages, so far being the un-penetrated market.
• Extensive distribution network especially in the underpenetrated semi urban areas.
• To leverage on the existing Customer, Developer & Referral base.
• Concentrated efforts to increase the customer base through well trained team.
• To develop the team by ensuring promising career through their empowerment.
• To focus on creating quality portfolio by following
•
The basics : “Extending credit where it is due.”
•
Process : Adherence and adaptability.
• To sharpen the learning curve through self assessment and peer’s analysis from time to
time.
BUSINESS PLAN
MAS RURAL HOUSING AND MORTGAGE FINANCE LTD.
INR Mn.
Total Income
46
108
247
479
792
FY18
1196
38
92
210
397
648
970
8
6
16
12
37
27
81
59
143
105
226
165
144
15
159
250
6
2
416
144
27
170
972
8
3
1153
144
44
187
2391
26
6
2610
244
86
330
4344
49
11
4734
394
163
556
6794
84
18
7453
544
290
833
9981
129
26
10969
ASSETS
Fixed Assets
0
Loan Portfolio
407
Other Current Assets
8
Other Non Current Assets
1
Total Assets
416
STATUTORY AUDITOR : KALARIA & SAMPAT
4
1082
67
0
1153
8
2467
135
0
2610
10
4515
209
0
4734
13
7151
289
0
7453
17
10558
394
0
10969
Total Expenditure
PBT
PAT
LIABILITIES
Share Capital
Reserve & Surplus
Net Worth
Secured & Unsecured Loans
Current Liabilities
Other Liabilities
Total Liabilities
FY13
FY14
FY15
FY16
FY17
15
Best Wishes