Here
Tom Williams, twilliam@hp.com
SDN / DC Strategy & Execution
HP Networking
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

2 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice .

3 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice .

4 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice .
Photo by http://www.flickr.com/photos/pulpolux

Evolution of Server Architectures
Innovation!
Proprietary
Applications
Proprietary
Operating Systems
Proprietary Hardware
App App App
Standard Operating Systems
(Linux, Windows, etc)
Standard interfaces
…
Standard interfaces and programming languages
Standard Intel x86-based systems
5 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice .

Evolution of Network Architectures
OS-Integrated
Features
Proprietary OS
Innovation!
Network features (applications)
MCast Routing QoS …
Open interfaces and programming languages
Centralized Control Plane
Standard interfaces and control protocols
Proprietary Hardware
Standard “programmable” systems
6 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice .

SDN Stoplight Theory
• Emergency Vehicles Strobe Lights
•
•
Could Be Mapped Out Automatically
Gets Complex as City Grows
•
•
•
•
•
200 Firetrucks
500 Ambulances
3000 Police Cars
100 Snow Plows
Funeral Processions
• Intersection = Network Device
7 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice .

SDN Stoplight Theory
• Differentiated Flows, Tiered-Pricing/Services
• Predictable Resource Consumption
• Predictable Growth Strategies/Forecasting
•
• Emergency Vehicles Strobe Lights
•
•
Could Be Mapped Out Automatically
Gets Complex as City Grows
•
•
•
•
•
200 Firetrucks
500 Ambulances
3000 Police Cars
100 Snow Plows
Funeral Processions
(Voice)
(Exec Video)
(Voice & Video)
(DR)
(DD)
Intersection = Network Device
8 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice .

Measuring Human Middleware: Manual Provisioning
It’s time and resource intensive, not suited for cloud scale or enterprise agility
10,000 provisions per day x 20 commands per change x
200,000 commands per day
1 minute per command
50,000 users
3,333 hours of effort and 420 network admins
Source: HP
9 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice .

10 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice .

Stranded Capital: Due To Lack Of Network Alignment
Demand
Network
User Demand
Over Provisioned
Network Capacity
Under Provisioned
Application Demand
Client/ Server Mobility Cloud Big Data
11 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice .
Time

12 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice .

HP Network Optimizer SDN Application - Microsoft Lync
Active
Directory,
Exchange &
SharePoint
Lync
SDN API
HP Server
.
Ringing…
HP OpenFlow Switch
Dialog Start
HP Switch
Network
Optimizer
HP VAN SDN
Controller
HP Server
HP OpenFlow Switch
OpenFlow
Modify QoS DSCP Rules
User: James User: Linda
13 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice .

14 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice .

Maximized Capital: Network Aligned To Business Apps
Demand
SDN
Network
Capacity
Demand
Over Provisioned
Network Capacity
Under Provisioned
Application Demand
Client/ Server Mobility Cloud Big Data
15 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice .
Time

Network Optimizer/ Key Features
Network Optimizer provides:
•
•
Traffic classification -Identify application traffic requiring preferential treatment
Policy enforcement-Prioritize time sensitive traffic based on QoS profiles Supports up to 10K users within a single SDN domain
•
•
Visibility into per-call SDN operation in terms of
DSCP marking applied
Granular sorting and display filtering – by IP address, media type, call quality, jitter
• History records management
• Configurable global template and phone trust
16 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice .

HP SDN Vision for Enabling Agility & Alignment
Agility Alignment
SDN: Creating programmable networks that rapidly align to business applications
Consistent architecture across enterprise
Open Standards ecosystem
Reignite innovation
Easily accessible marketplace
17 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice .

Security Alignment: Current Challenges
Increase threats with BYOD
Employee-owned devices will be compromised by malware at more 2X the rate of corporate-owned devices.
Gartner: Gartner newsroom: October 24, 2012 , http://www.gartner.com/newsroom/id/2211115
Lack of visibility
On average, malware & botnets live on the network 146 days before being detected.
Disclosed vulnerabilities measure by OSVDB, 2000-2012
Increase in malware/ spyware/botnet
The total vulnerability disclosure from 2011 2012 has increased by 19%.
Ponemon Institute
18 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice .

Bringing security to the edge of the network
Reputation DV data base
(1M+ bad sites)
HP VAN SDN Controller with Network Protector SDN Application
Core
Distribution
Edge
19 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice .

All-In-One Remote Analogy (Operations & Costs)
• Multiple Vendors & Products
• Silo’d Applications (Remotes)
• Multiple Commands per Product
• All-In-One Vendor Solutions Exist
• Poor Multi-Vendor Integration
20 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice .

All-In-One Remote Analogy (Operations & Costs)
• Multiple Vendors & Products
• Silo’d Applications (Remotes)
• Multiple Commands per Product
• All-In-One Vendor Solutions Exist
• Poor Multi-Vendor Integration
• Consistent Services Deployment
• Consistent Quality of Service
• Consistent Security Posture
• One Remote (Controller)
• Consolidation/Simplification of Applications
• Commoditization of Solution (Right Pricing)
21 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice .

Making It Easy For Customers
Delivering the industry’s most complete software-defined networking solution
Application
Virtual Cloud
Network
Protector
Load Balancing
Partner Apps
Network
Optimizer (Lync)
ConvergedControl
Control
Design
Implementation
& Support
Services
Infrastructure
Virtual Application Networks SDN Controller
Overlay
VXLAN,
NVGRE
Over 25 million ports across 50 Switches 10 Routers
22 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice .

HP-VMware Networking Solution
Open, interoperable solution unifying physical and virtual
Network
Virtualization
VMware
NSX
SDN apps
Federation
ConvergedControl
VAN SDN
Controller
Server
SDN Manager d vCenter
Overlay
Underlay n
Intelligent
Management
Center (IMC)
• Unify visibility of virtual and physical networks
• Extend NSX virtualization with SDN apps
• Orchestrate VMware
NSX with HP Cloud OS
23 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice .

Open Ecosystem Delivered by HP SDK and SDN App Store
120+ Vendors To Date
24 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice .

HP SDN App Store
SDN apps continue to be added to the store for launch mid 2014
25 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice .

Customers Can Start Their SDN Journey Now
2016 Deploy SDN enterprise-wide
2015 Develop more SDN application using SDN SDK
2H14 Test and deploy more HP & Partner SDN applications
Now
1H14 Deploy SDN Controller & SDN applications from HP SDN App Store
Now
Create a Lab with HPN VAN SDN controller & applications
Use the SDN Learning Journey and Certifications to gain new skills
Deploy FlexNetwork SDN-enabled switches & routers
Schedule a Transformation Experience Workshop with HP Technology Services
26 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice .

HP Will Prepare You With The Skills You Need
New SDN learning journey & certification
Prepare
• Understand your network & SDN
• Start now with
OpenFlow, SDN SDK
Engage Deliver
• Take SDN architecture
& deployment certification
• Take SDN application development certification
• Deploy
SDN applications
• On-going SDN learning
27 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice .

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.