Image Gently:
An Educational Campaign for Everyone
Kimberly E. Applegate, MD, MS
Steering Committee Member,
Alliance for Radiation Safety in Pediatric Imaging
Vice chair of quality and safety
Professor of Radiology
Emory University School of Medicine
Image Gently is….
an Education,
Awareness, and
Advocacy Campaign
to Promote Radiation Protection for
Children
Alliance for Radiation Safety
in Pediatric Imaging
is a grass roots organization dedicated to
radiation protection for children worldwide
61 organizations and
regulatory agencies
-- IRPA!
ACCELERATE CHANGE
Communication campaign
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Alter societal attitudes
Increase knowledge
Change behavioral at point of care
For the benefit of pediatric patients
Background
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2006 - The Society for Pediatric Radiology
2007 - ASRT, ACR, AAP founding partners
Fall 2007 - Alliance partnership
January 2008 – CT rollout
August 2008 – CT Vendor summit
January 2009 – Parent brochures
Fall 2009 – Pediatric Interventional rollout
February 2010 – CR/DR Vendor summit
Feb 2011 --- Fluoroscopy rollout
Founding Organizations
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The Society for Pediatric Radiology
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American Society of Radiologic Technologists
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American Association of Physicists in Medicine
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American College of Radiology
Imagegently.org
Free parent brochures
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2 versions (short, long)
13 language versions
Useful as a handout for
Radiology departments
Emergency departments
Pediatric offices
CT, Radiology, Fluoroscopy,
Interventional
Radiologic Technologists Modules
10 free web modules
PQI Module for Radiologists
“Step Lightly” Campaign
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Pediatric interventional radiology
educational module
Simple message
Pre-procedure checklist
Parent brochure
Protocols
Resources
Many Initiatives
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CT, IR, Radiography, Nuclear
Med, Fluoro Modules
Three Educational Components
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Radiologists, Physicists,
Technologists
Referring Physicians – ALARA
presentations
Parents and Caregivers
FDA regulatory statutes for
children
Conclusions
•Keep it simple
•Invite all stakeholders
•Listen,Learn,Collaborate