Project LAUNCH: Brief Overview
Jennifer Oppenheim, Coordinator
jennifer.oppenheim@samhsa.hhs.gov
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Project LAUNCH
Goal: To foster the healthy development and wellness of all
young children (birth through age 8), preparing them to thrive in
school and beyond.
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Project LAUNCH:Basic Facts
• 5 year grants
• Focus on prenatal/birth to age 8
• Collaboration across all sectors serving young children
and families
• 40 states, tribes, & communities have been funded since
2008
• Funds to state Title V & mental health agencies
• State/tribe picks pilot community to partner
• Dual focus on systems improvement/integration &
implementation of evidence-based prevention and
promotion practices
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Project LAUNCH Grantees
Grantees by Cohort
2008
2009
2010
Arizona
California
Cherokee Nation, OK
Maine
District of
Columbia
Aliviane, Inc.;
El Paso, TX
Fund for Public
Health;
New York, NY
Indiana
New Mexico
Red Cliff Band of
Lake Superior
Chippewa
Rhode Island
Washington
Iowa
Illinois
Kansas
Massachusetts
Michigan
New York
North Carolina
Wisconsin
Florida
Maryland
Missouri
Multnomah
Education Service Muscogee (Creek)
Nation, OK
District;
Portland, OR
New Hampshire
North Colorado
Health Alliance;
Greeley, CO
Nottawaseppi Huron
Band of Potawatomi,
MI
University of
Missouri;
Columbia, MO
Pascua Yaqui Tribe of
AZ
Ohio
Oregon
2012
Wheeler Clinic;
Plainville, CT
Pueblo of Laguna,
DOE, NM
Vermont
2013
New Jersey
Tennessee
Oklahoma
Louisiana
Standing Rock
Sioux Tribe, ND
Project LAUNCH: Dual Focus
Systems Change
Services:
Prevention and
Promotion
3 Guiding Principles
Holistic Perspective
Ecological Framework
Public Health Approach
Dual Focus: (1) Systems Change
Forging partnerships: public,
private, parents
Uniting around a common
vision for young child wellness
Young Child
Wellness Councils
Scanning, planning, and
evaluating progress
Improving policies and
practices, smart spending,
integrated data systems and
common outcomes
Dual Focus (2): 5 Core Strategies
Screening and
Assessment in a
range of child-serving
settings
Family
Strengthening
Mental Health Consultation
in Early Care and Education
Integration of
Behavioral Health into
Primary Care
Enhanced Home Visiting
with a focus on
social/emotional wellbeing
Two Cross-cutting Approaches
Workforce
Development
Public
Awareness/Education
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Training on evidence-based curricula
Training on screening tools
Behavioral health trainings
Infant mental health training
Cross-disciplinary teaching/sharing
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Resource guides
Children’s mental health awareness day
Webcasts
Screening passports for parents
Health fairs
PROJECT LAUNCH Activities along the Continuum of Care
PROMOTION
PREVENTION
TREATMENT
Universal/selected/indicated
Public education campaigns
Parenting education groups
Referral to treatment
Universal screening in primary
care, ECE, & other settings (e.g.
WIC)
Family Strengthening activities
Targeted mental health consultation in
primary care, ECE and home visiting
Linkages across
providers
Programmatic mental health
consultation in ECE, HV
Targeted home visiting programs (e.g.
for teen moms, first time moms)
Shared data systems
Universal home visiting programs
Family Navigation/Care Coordination
Feedback mechanisms
Cross-disciplinary training on child
development, soc/emotional
wellbeing, mental health
Preventive mental health interventions
Health fairs
wellness
(e.g. PCIT, brief dyadic therapies)
illness
LAUNCH Communities at High
Risk Compared to U.S. as a Whole
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Breadth of Representation on
LAUNCH Child Wellness Councils
120%
100%
96%
94%
92%
83%
80%
96%
88%
81%
88%
88%
81%
81%
75%
75% 75%
75%
69%
63%
58% 56%
60%
50%
40%
20%
38%
33%
31%
17%
6%
0%
0%
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Community
councils and
Tribal councils
(n=24)
State councils
(n=16)
Project LAUNCH
Implementation at a Glance
Three years into the initiative:
• 49,000 children and parents screened & assessed in diverse
settings
• 11,400 community providers trained on social-emotional and
behavioral health
• 723 primary care providers received integrated Behavioral
Health Consultation
• 1,146 Early Childhood staff received LAUNCH-supported
Mental Health Consultation
• 2,240 families served in 27 LAUNCH-supported home visiting
programs
• 4,800 families served in 31 LAUNCH-supported family
strengthening programs
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Project LAUNCH Special Studies
Special studies are underway looking at a variety of
population outcomes for young children and their families:
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Birth outcomes
Utilization rates of preventive and emergency health care
Child development outcomes (ages 1 – 5)
Kindergarten readiness and behavior (through Grade 2)
Academic performance (kindergarten through Grade 3)
Referrals to special education
Attendance rates
Maternal well-being