Format of a Research Proposal
Murad Rattani
Oxford College of London
Basic Requirement of a document
MS Word Document.
Font style: Times New Roman
Font size: 12
Title:
This mentions the title of your project. It has
to be focussed in one area / discipline. For
example,
Examples of the Title
• Introduction of a new course (Health and
Social Care) by OCL
• Does performance appraisal system motivate
the workforce?
• Does flexibility in working hours help the
employees maintain work-life balance?
• Would launch of customer loyalty card boost
up the retail sales?
Background
• what your title is about.
• If you have mentioned about launching a
product or a system, explain the product or a
system is about and mention its features.
• Your target market.
• Your interest in the topic.
• How the topic relates to your previous
academic or professional background?
Area of study
Discipline or the specialism your title falls into
such as Human Resource Management,
Marketing, Organizational Behaviour etcetera.
Examples
• Introduction of a new course (Health and
Social Care) by OCL. (New Product
Development-Marketing)
• Does performance appraisal system motivate
the workforce? (HRM)
• Does flexibility in working hours help the
employees maintain work-life balance? (HRM)
• Would launch of customer loyalty card boost
up the retail sales? (CRM-Marketing)
Hypothesis
• Should OCL launch distance learning
programme?
• Should OCL not launch distance learning
programme?
Research Objectives
Example:
• Finding out the demand for your product?
• Assessing the preference of your consumers.
Research Methods
• Primary Research.
• Secondary Research.
• Different types of primary research methods
available.
• Qualitative / Quantitative Research Methods.
• What primary research method you are opting
and why? In other words how you are going
to collect your data.
Literature Review
• Identify the resources you are going to review
to accomplish your project.
• Identify minimum 15 references inclusive of
periodicals, books, journals, articles from
newspapers such as Financial Times,
magazines such as Economist etcetera.
• Only professional blogs need to be used.
• Use of Wikipedia is prohibited.
Research Population:
• Who are your respondents?
• How many respondents you are going to
select and how?
Action plan and scheduling for the project:
• Divide the entire intended project into serious
of actions and plan the schedule, deadlines
and duration of each action.
• Demonstrate the entire action plan with the
help of Gantt’s chart preferably.