Introduction to DECA
“Aspire Higher”
The Marketing Department
Harrison High School
Career & Technical Education
A course or set of courses
designed to prepare students for
specific careers - also called
Career Education.
Includes: Agriculture, Business, Family &
Consumer Science, Furniture
Manufacturing, and Marketing Education
Marketing Education
A course designed to provide
students with fundamental skills and
concepts needed for success in
careers in marketing, management,
and entrepreneurship.
Frameworks 1.1
Entrepreneurship
The process of starting and
operating your own business.
Frameworks 9.5
Parts of Marketing Education
• Classroom Instruction – What we are doing now!
• Work-Based Learning – Optional. For those
students who either leave school early, and/or want the
additional one unit of credit available each semester for
their work experience.
• DECA Chapter Activities – Includes State and
National Competition. Also includes projects for Arkansas
Children’s Hospital and the Muscular Dystrophy
Association.
Classroom Instruction
What we are doing now!
Jennifer
Cooper
assists with
a class
presentation
Work-Based Learning
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The student must complete an average of 15 hours of work
experience each week.
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The student must be able to show documentation of employment.
Example: paycheck stub.
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The employer will complete an evaluation form of the student
employee each semester.
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The student must keep an employment journal documenting work
hours.
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The student must have 270 hours each semester to receive work
experience credit.
Work-Based Learning
Students will have:
• Training Stations
• Training Station Sponsors
Training Station
The business that cooperates
with the school to provide
training and learning
experiences for students
enrolled in Marketing Education.
Training Station Sponsor
The employer or supervisor responsible
for training and evaluating the student.
Tonya
Bardin and
Kallie Eoff
DECA Chapter Activities
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Officer Installation Breakfast
DECA Week Activities
Field Trips
MDA Project
ACH Project
Food Drive
State Competition
National Competitions
Officer Installation Breakfast
• Friday, September 9, 2011 – 7:30 AM in the
Marketing Classroom
• DECA Chapter Officers are responsible or
organizing and arranging for the installation
breakfast.
National DECA Week
October 10-14, 2011
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DECA Week Food Drive
DECA Week Promotional Activities
DECA Week Breakfast
DECA Week Cookout
DECA T-Shirts Delivered
Other DECA Activities
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Business Tours
Guest Speakers
Food Drives
The Muscular Dystrophy Association
Arkansas Children’s Hospital
Fall Southern Region Leadership
Conference in Little Rock
DECA Officers
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President
Vice President
Secretary
Reporter
Historian
What is DECA’s mission?
DECA prepares emerging
leaders and entrepreneurs in
marketing, finance, hospitality and
management in high school and
colleges across the globe.
DECA’s Guiding Principles
DECA prepares the next generation to be:
• Academically Prepared
– DECA members are ambitious, highachieving leaders equipped to
conquer the challenges of their
aspirations.
DECA’s Guiding Principles
• Community Oriented
– Recognizing the benefit of service
and responsibility to the community,
DECA members continually impact
and improve their local and broader
communities.
DECA’s Guiding Principles
DECA prepares the next generation to be:
• Professionally Responsible
– DECA members are poised
professionals with ethics, integrity
and high standards.
DECA’s Guiding Principles
DECA prepares the next generation to be:
• Experienced Leaders
– DECA members are empowered
through experience to provide
effective leadership through goal
setting, consensus building and
project implementation.
What does DECA do?
• Integrates into classroom instruction
• Applies classroom learning to
DECA’s competitive events program
• Connects to business
• Promotes competition, free
enterprise, and entrepreneurship
What does DECA do?
• DECA enhances the preparation for
college and careers by providing cocurricular programs that integrate into
classroom instruction.
DECA is Co-Curricular
• DECA is a co-curricular organization NOT
an extra-curricular activity - this means that
DECA activities are directly related to
classroom instruction.
• DECA has more than 185,000 high school
members participating through 5,000
chapters in all 50 states Guam, Puerto
Rico, District of Columbia and 8 countries.
Frameworks 1.1
History and Growth of DECA
• DECA began during the period between 1937
and 1942 and was primarily referred to as D.E.
Clubs
• These initial Clubs were formed primarily
because students who were enrolled in D.E.
classes were working after school and did
not have time to participate in extra-curricular
activities such as athletics - so they formed
their own organization.
History and Growth of DECA
• DECA was officially founded in 1946 at the National
level.
This photograph is from one of the early National DECA meetings.
History and Growth of DECA
• The Harrison DECA Chapter was officially chartered in 1957.
– Dwight Eisenhower was President of the United States.
– The Soviets launched the first artificial satellite – Sputnik.
– The Brooklyn Dodgers moved to Los Angeles.
Organization of National DECA
• Arkansas was one of the first 17 charter
states that founded DECA in 1946.
• There are over 5,000 high school DECA
chapters across the nation and the world.
• DECA has two primary divisions: high
school and collegiate.
• The collegiate division has more than
15,000 members in 200 chapters in 36
states and Canada.
Organization of National DECA
• The permanent home
for National DECA
was constructed in
1975 at 1908
Association Drive in
Reston, Virginia.
Organization of National DECA
• DECA, Incorporated
- This group of people consists of the
adults who are responsible for the
student program. They are the state
advisors.
Organization of National DECA
• DECA Board of Directors
- This term refers to the 15 members who
are elected or appointed by DECA, Inc.
to set policy for national DECA.
Organization of National DECA
• National Advisory Board
- This group consists of representatives of
donor companies who lend financial
support to DECA. They serve in an
advisory capacity to DECA, Inc.
Organization of National DECA
• The National DECA Publication is the “Dimensions”
Organization of National DECA
• Edward Davis is the Executive Director
for National DECA.
Organization of National DECA
DECA Has Four (4) Regions:
1. Western Region
2. Central Region
3. North Atlantic Region
4. Southern Region – Arkansas is
in this region
DECA Facts and Information
The DECA Theme Changes Each Year
Our Theme for 2011-12
“DECA: Aspire Higher”
DECA Facts and Information
• The DECA Code of Ethics
- A list of statements outlining the
moral and ethical standards that all
DECA members should be willing to
adhere to.
The DECA Code of Ethics
As a DECA Member:
I will be sincere and honest.
I will accept each task with confidence in my ability to perform
my own work at a high standard.
I will strive with the guidance of my family, teachers, advisors,
business persons, and my own initiative, to do my best in
making my community, state, and nation a better place to live.
I will strive to develop a cooperative attitude and will exercise tact
and respect for other individuals.
I will be steadfast in my beliefs and in my responsibilities as a
citizen.
I will demonstrate good sportsmanship in competition by being
modest in victory and gracious in defeat.
DECA Facts and Information
• Arkansas DECA
– Mr. Jim Brock is the
Arkansas DECA State
Advisor.
– There are 35 DECA
chapters in Arkansas.
– The Arkansas DECA
Chronicle is the
Arkansas DECA State
Publication.
Mr. Jim Brock also serves as the
President of the National DECA
Board of Directors this year.
DECA Facts and Information
Southern Region DECA Fall
Leadership Conference
November 11-13, 2011
Little Rock, Arkansas
DECA Facts and Information
International Career
Development Conference
April 28 – May 1, 2012
Salt Lake City, Utah
DECA Facts and Information
State DECA Competition
Arkansas State Career Development Conference
Holiday Inn Convention Center
Springdale, Arkansas
February 21 & 22, 2012
2012 State DECA Competition
The Holiday
Inn
Springdale
Career & Technical Education
Awards Night 2012
Program Completers, CTE Scholars,
and Club Awards will be presented.
Harrison High School Auditorium
Tuesday, May 8, 2012
6:00 PM
Career & Technical Education
Awards Night 2012
• A program completer in Marketing
– Completed both semesters of the
Marketing Class (1 Credit)
– Completed at least 1 semester of
Marketing Work Based Learning (1 Credit)
– Completed Computer Applications I and II
(CA I & II)
– Program completers receive a medallion.
Career & Technical Education
Awards Night 2012
• CTE Scholar Requirements
– Program completer in Agriculture, Business, Family &
Consumer Science, Furniture Manufacturing, or
Marketing.
– B’s or better in the program area.
– Completed 2 hours of community service verified by
the teacher.
– Application returned to Mr. Dorman.
– CTE Scholars receive a purple & silver cord.
DECA Competitive Events
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Principles of Business Administration Events
Management Team Decision Making Events
Individual Series Events
Business Operations Research Events
Chapter Team Events
Business Management &Entrepreneurship
Events
• Marketing Representative Events
• Online Events
• Special Activities
Over $ 40,000 awarded to
competition winners
Principles of Business
Administration Events
• Principles of Business Management and
Administration
• Principles of Finance
• Principles of Hospitality and Tourism
• Principles of Marketing
These events require that students complete the written exam from the
Business Administration Core and make a presentation to the judges.
Students have 10 minutes to prep before seeing the judges.
Management Team Decision Making
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Business Law and Ethics Team
Buying and Merchandising Team
Financial Services Management Team
Hospitality Services Management Team
Marketing Communications Team
Sports and Entertainment Marketing Management
Team
• Travel and Tourism Marketing Management Team
These events require that two students work as a team to solve a case
study. The students have 30 minutes to collaborate and prep before
seeing the judges. Students will also take a written exam.
Individual Series Events
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Accounting Applications
Apparel & Accessories Marketing
Automotive Services Marketing
Business Finance
Business Services Marketing
Food Marketing
Hotel & Lodging Management
Human Resources Management
Marketing Management
Quick Service Restaurant Management
Restaurant and Food Service Management
Retail Merchandising
Sports and Entertainment Marketing
Students work independently with 10 minutes of prep
time before seeing the judges. A written exam is also
required.
DECA Offers Scholarships
Over $250,000 Awarded Last Year to
National DECA Members
In order to participate in any
DECA activities you must pay
your dues!
$18 due Friday
September 2
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