Introduction to Business Presents:

 Vision Statement
 Company Objectives
 Products and Services
 Market Analysis
 Marketing Strategy
 Competitive Advantage
 Operations
 Management Team Members
 Funding: Start-Up Costs, Pro-Forma Cash projections

 Thunderstruck Java will provide a morning beverage service so students are settled, focused, and ready to learn.
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If demand is as expected, TJ’s will generate enough cash to fund a more ambitious café environment in the future, providing a social and calm atmosphere to start the day
 for the students, by the students

 Sell morning beverages
 Make Money
 Expand if possible
 Morning coffee/lounge experience
 Student bonding
○ Students on time!
○ Settled and ready for the day
 Thunderstruck Java=Authentic LEARNING
 Real business experience to reach curricular goals

 Provide a morning experience:
 Beverages
 Hot chocolate
 Coffee
 Tea (Chai?)
 Cappuccino
 Possibly food in the future
Donuts or bagels
Cinnamon rolls (Foods class creations?)
Fruit and/or whole grain options

 Middle School (12-14)
 Hot chocolate primarily
 High School (14-18)
 Strong demand for
○ Cappuccino
○ Hot Chocolate
○ Coffee/Chai tea

 Student Comments
 out of 304 surveys returned:
○ 152 positive comments
○ 12 unfavorable comments
 Frequency
 From 1 to 5 times per week
 Reasonable assumptions over time
 Graphs of beverage preferences

Beverage Preference Survey Results
217
190
112
66
Coffee Top 2 Tea Top 2 HC Top 2 Cappuccino Top 2

Beverage Preferences by Percent
Cappuccino Top 2
37%
Coffee Top 2
19%
Tea Top 2
11%
HC Top 2
33%

Patronage per Week
Four x
9%
Five x
10%
One x
12%
Three x
34%
Two x
35%

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Announcements
Print
 Posters
 Flyers on Lockers
Web
 High School Home Page
 Facebook?
Promotional Ideas
 Discounts: (good grades or grade improvement?)
 Buy a permanent cup for cheaper refills?

 Direct:

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 The Depot
Norm’s BP
Kafe Beans
Subway
SandBur Corner
Scandy Cenex
Scandy Bakery
 Indirect:

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 IGA
Crystal Café
Home

 More convenient
 Lower costs
 Higher profit margin
 Motivated sales staff
 Possible future: A comfortable socializing place in the morning will attract ongoing student patronage

 Purchasing: Webstaurant or Sysco
 Supplies: Drink Mixes, Cups, Condiments
 Inventory control part of learning experience
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Staffing
 Quality Customer Service
 Volunteer Business Students: various possible incentives
Equipment
 Karma 456 Post-Mix Cappuccino Dispenser
○ Compact Size, 3 Flavor capability
○ Pour-Over design, can convert to water hook-up
○ Reasonable Price
○ See Specifications
Facilities
 Ticket Booth Area…  for now!?

 Pamasco, supplier of KARMA 456
 Webstaurant Store:
○ French Vanilla, good reviews
○ Fat-free/Sugar-free option?
○ Hot chocolate
○ Chai tea
○ Cups/lids
 SYSCO food service: costs are unclear but potentially favorable

 Pour over design
 Thunderbird!
 Easily converts to water line
 Grows with company
 Light enough to:
 Sell at Football game
 Basketball games
 Track meets

 Student managers and student accountants
 Mrs. Scott
 Workers
 Students from high school business classes
 Co-Op Students
 Schedule: 3 Days/Week
 Preparation/Clean Up 7:15 to 8:25
 Open Doors At 7:30
 Close Doors At 8:15

 Start-Up costs:
 Equipment:
○ KARMA 456
○ Coffeemaker
 Initial Supplies:
○ Mixes:
○ Coffee/tea/creamer
○ Cups/lids
○ Shipping
 Total
$1,458.17
0
$ 234.00
60.00
99.98
100.00
$1,952.15

 Cash Flow Projection: (Conservative!)
 25 customers/day
○ $25.00
Gross Sales
○ -12.25
○ $12.75
Cost of Goods Sold (.49/cup*)
Net Profit/day
180 days of school, x $12.75
= $2,295 Profit 2011-12 (excludes events)
* Cost per cup: supplies from Sysco
Cup/lid: 13 cents + Mix: 33-36 cents = Total 46-49 cents

 Future products and services
○ food, possibly bagels and or other morning food
○ more drink options, different flavors
 Expansion
○ location
○ size
 Extend hours
 Consider paid positions, Co-Op employees
 Growth of Business Ed. Department

 Wellness Committee
 Fat-free, Sugar free options
 Scheduling
 Incentives to student workers, managers
○ $ Credit for educational trips?
○ Grade, extra credit points?
○ Work experience for applications, scholarships

~
 Sell to IS Club for permanent home at
Football Field
 Sysco: “no charge” machine

Either way, Board’s investment is covered in year one.

 We appreciate your consideration!