The Thunder Dome Café
or
Thunder Java
or
Thunderstruck
~Executive Summary~
– Vision Statement
– Company Objectives
– Product/Service offering
– The Market
– Competitive Advantage
– Key Management Team Members
– Funding
~Vision Statement~
• Our idea is to provide a beverage for the
school in the morning so they can be
energized and ready to learn the rest of the
day.
• to serve the students and staff
– for the students, by the students
– more coffee anyone?
~Company Objectives~
• Sell Drinks
• Make Money
• Expand if possible
– Morning coffee/lounge experience
– Student bonding
• Students on time!
• Settled and ready for the day
Products and services
• What Business Will You Be In?
– morning beverages
–
–
–
–
hot chocolate
coffee
tea
cappuccinos
– possibly food in the future
» donuts
» cinnamon rolls
» etc
~The Market~
• Middle School (12-14)
– Average of 3 cups per week
• High School (14-18)
– Average of 2.5 cups per week
Survey results
– graph of comments
• good comments from students
– out of all the surveys how many were good
» 304 total
» 152 good
» 12 bad
– graph of frequency
• how many times a week students will buy from us
– graph of beverage preference
Beverage Preference Survey Results
217
190
112
66
Coffee Top 2
Tea Top 2
HC Top 2
Cappuccino Top 2
Patronage per Week
Four x
9%
Five x
10%
One x
12%
Two x
35%
Three x
34%
Marketing Strategy
• Radio
– Announcements
• Print
– Posters
– Flyers on Lockers
• Web
– High School Page
– Facebook
• Promotional Materials
– Discounts
– Half-Off Hump Day
(Wednesday)
Competitive Analysis
• Direct:
–
–
–
–
–
–
–
The Depot
Norm’s BP
Kafe Beans
Subway
SandBur Corner
Scandy Cenex
Scandy Bakery
• Indirect:
– IGA
– Crystal Café
– Home
~Competitive Advantage~
• More Convenient
• Lower costs, higher profit margin
Operations
•
Service
–
•
Our smiling
faces giving you coffee
Purchasing
–
Supplies
•
•
•
•
Staffing
–
–
–
Smiling Faces
Quality Customer Service
Volunteer Business Students
•
•
Tips Welcome
Equipment
–
Newco Mini Cappuccino Dispenser
•
•
•
•
•
•
Drink Mixes
Cups
Stir Sticks
Compactible Size
Adjustable Temp
Individual Strength Control
Reasonable Price
Warranty
Facilities
–
Ticket Booth Area
source of equipment/products
– coffee machine
– cappuccino machine
– product provider
• Marry Jo?
• other sources
~Management Team~
• Intro To Business Class
• Accounting Class
• Workers
–
–
–
–
Students From Intro To Business
Students From Accounting
Co-Op Students
3 Days A Week
•
•
•
•
•
Preparation/Clean Up 7:30 to 8:25
Monday, Wednesday, Friday
Open Doors At 7:40
Permanent Late Pass For Workers
Close Doors At 8:15
~Key Management Team Members~
• Student Manager
– One Student OR
– One Co-Op Student
• Mrs. Scott
– intro to biz class
– accounting class
– we are the target audience
• Volunteer, classmates, intro to business and
accounting class
Finance
•
Balance Sheet
–
Our company's financial position
•
•
Break-Even Analysis
–
•
How much do we need to make every operating day to cover costs?
Income Statement
–
How much do we project to receive?
•
•
How much are we going to borrow from the school board?
Product= charging $1.25 a pop
Cash Flow
–
We need a cash budget
•
–
Projects future cash needs
•
–
How much will cash flows in and out?
What will be our operating expenses?
Operating expenses
•
Utilities
–
–
•
How much will our cappuccino machine cost?
» $802.85
How much will our cups, cup caps and drink mix cost?
» Cups=
» Caps=
» Drink mix=
Employees
–
Will they be volunteers? Paid?
Growth Plan
• future products and services
• food, possibly bagels and or other morning food
• more drink options. Maybe different flavors
• expansion
• location
• size
• better quality
• different flavors
– coffee
– cappuccino
• price of product in future
potential barriers
– wellness committee
– space
– staff scheduling
Contingency
Plan