IBM Japan Marketing & Communications
Market Development and Insights
Internship Opportunities
About IBM:
IBM Corporation
IBM Japan
Corporate Headquarters:
Japan Headquarters:
Armonk, New York, USA
Nihombashi Hakozaki-cho,
Founded: June 16th 1911
Chuo-ku, Tokyo, Japan
Chairman, President & CEO:
Founded: June 17th 1937
Virginia M Rometty
Japan General Manager: Martin Jetter
Revenue (2013): 996 Billion USD
Sales (2013): 8,805 billion Yen
Gross Profit (2013): 164 Billion USD
Income (2013): 973 billion Yen
Deployment: 170 countries
Domestic Locations: 86
Research Labs: 12 locations
Research Labs: 2
Employees: Approximately 431,212
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About IBM:
From Software Solutions, Business & IT Consulting Services, Hardware, Outsourcing
& Financing, IBM offers our clients expertise in all areas of technology by leveraging
our vast global network. This is all made possible by a highly respected Research &
Development team.
Services
Software
Hardware
R&D
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What is MDI: Market Development and Insights influences the
strategy and direction of IBM
Emerging
Opportunities
Mergers &
Acquisitions
Segment
Targeting
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Competitive
Threats
MDI consults with
senior leaders in
Strategy, Marketing,
Sales & Corporate
Development
to help IBM grow
Behavior
Change
Strategy
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What We Do: Japan Market Development provides insights that give
business leaders the confidence to take actions to drive growth
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As trusted business advisors,
we provide strategic guidance
…by leveraging our deep market expertise and
competitive insights
 Define strategic priorities for
business areas based on insights
from market opportunity and
competitive analysis
 Help leaders solve critical
business issues inhibiting growth
 Recommend improvements to
our marketing and sales
strategies
 Develop a deep understanding of the Japanese IT
market and ecosystem
 Identify market trends, key shifts, and opportunities in
new and existing markets
 Analyze the competitive landscape including
competitor strategy, performance, partnerships, and
deals
 Take a strategic view of the market players and advise
our leaders on how to navigate the landscape
 Reveal growth and whitespace areas to extend IBM’s
value proposition
Candidates: MDI
SKILLS:
• Strategic and analytical
thinking … to identify issues and
solutions for complex business
problems
• Communication skills … to
effectively tell a compelling story
about the market and implications
for IBM
• Ability to learn quickly … to
adapt to new situations and quickly
develop fact-based insights on new
business areas
• Relationship building ... to
collaborate with business leaders
and global colleagues to tackle
critical business issues
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