By: Ashley Cleary, Sylvia LaBrie, Andrea Baril, Marie-
Michele Lachance


Company Overview

History of Pepsi

Growth

2009 Events and Issues

Existing Mission and Vision statement

New Mission and Vision Statement

SWOT Analysis

External Assessment

CPM

EFE

Positioning Map

Internal Assessment

Organizational Chart

Income Statement

Balance Sheet

Financial ratios

IFE Matrix


Strategy Formulation
SWOT Matrix

Grand Strategy Matrix

BCG

Space Matrix Data


Space Matrix
IE Matrix

Matrix Analysis

QSPM Matrix

Strategic Plan


Strategy
Objectives

Recommendations

Assumptions

Implementation



EPS/EBIT
Projected Financials

Evaluation

Balanced Scorecard
Key Future Ratios


In 1965: PepsiCo, Inc. is founded by Donald M. Kendall, President and CEO of Pepsi-Cola and Herman W. Lay, Chairman and CEO of Frito-Lay, through the merger:

1. Pepsi-Cola In 1898: Caleb Bradham, a New Bern, North Carolina, pharmacist, created "Brad's Drink," a carbonated soft drink he created to serve his drugstore's fountain customers.

2. Frito Company





3. H. W. Lay Company
The Major products of the companies are:
Pepsi-Cola Company

Fritos brand corn chips, Lay's brand potato chips, Cheetos brand cheese flavored snacks, Ruffles brand potato chips, Rold Gold brand pretzels.

Mountain Dew

1966:
Doritos is introduced
Pepsi enters Japan and Eastern Europe.
1970:
PepsiCo moves from New York City to new world headquarters in Purchase, N.Y
Pepsi is the first company to respond to consumer preference with lightweight, recyclable, plastic bottles.
1977:
PepsiCo acquires Pizza Hut, Inc
1978:
Taco Bell
1980:
PepsiCo Food Service International (PFSI) is formed to focus on overseas development of restaurants.

1982:
Pepsi Free and Diet Pepsi Free, the first major brand caffeine-free colas, are introduced.
Inauguration of the first Pepsi-Cola operation in China.
1985:
PepsiCo is now the largest company in the beverage industry. The company has revenues of more than $7.5 billion, more than 137,000 employees.
Pepsi-Cola products are available in nearly 150 countries and territories around the world. Snack food operations are in 10 international markets.
1986:
PepsiCo purchases 7Up International, the third largest franchise soft drink operation outside the
United States.
1993:
Pepsi-Cola introduces Aquafina bottled water into test market.
1996:
Pepsi-Cola launches Pepsi World at www.pepsiworld.com


Pepsi products are in almost 200 countries throughout the world

There are 22 different brand lines that account for at least $1 billion per year per brand


Celebrated 75 years in Canada

Was on the “Best Food for Women” list in Women’s
Health magazine

Began a partnership with the NFL

Won U.S. EPA SmartWay Environmental Excellence award

Became official beverage of Norwegian Cruise Lines


Our mission is to be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.

PepsiCo's responsibility is to continually improve all aspects of the world in which we operate environment, social, economic - creating a better tomorrow than today."
Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company.


Our mission is to be the world's premier consumer products company focused on convenient foods and beverages through stores as well as our website. (1,2.3,4) We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. (5,8,9) And in everything we do, we strive for honesty, fairness and integrity. (6,7)
1.
Customer
2.
Products or Services
3.
Markets
4.
Technology
5.
Concern for survival, profitability, and growth
6.
Philosophy
7.
Self-Concept
8.
Concern for public image
9.
Concern for employees


PepsiCo, in association with smaller brands, offers a wide variety of products from beverages to snacks at low cost.

1. Opening in market for less costly products
2. Growth opportunities in developed countries as well as international nonestablished countries
3. Pepsi recently reacquired ownership of its two largest bottlers,
Pepsi Bottling Group (PBG) and PepsiAmericas (PAS)
4. Compete in more than one industry (non-alcoholic beverage industry, the salty or savory snack food industry, and the breakfast food industry)
5. Growth in the carbonated drink market is the largest in Asia and
Europe
6. The world's demand is experiencing a growth with the sports drinks, bottled water, and energy drinks

1. Fierce competition from Coca-Cola, which owns the largest piece of the market share
2. The downturn in economy, which lead customers to shift away from bottles of water to tap water.
3. Because of the recession, customers are finding cheaper alternatives to the national brands.
4. Customers are getting more conscious and concerned about their eating habits and general health.
5. Campaign against plastic containers has impacted the sale of bottled beverages
6. Highly dependent on supplies of clean water, to prevent contamination

Critical Success factors
Advertising
Price Competitiveness
Product Diversity
Market Share
Company Image
Customer Loyalty
Financial Position
Sales Distrubution
Product Quality
Global Expansion
Totals
Pepsi Co.
Coca Cola Dr. Pepper Snapple Group
Weights Rating Weighted Score Rating Weighted Score Rating
0.0 to 1.0 1 to 4 1 to 4 1 to 4
0.12
0.11
0.1
0.1
0.12
0.12
0.09
0.08
0.09
0.07
1
4
3
4
3
3
4
3
2
4
3
0.48
0.27
0.16
0.36
0.21
3.35
0
0.48
0.33
0.4
0.3
0.36
4
3
4
4
4
4
3
4
4
4
0
0.48
0.33
0.4
0.4
0.48
0.48
0.27
0.32
0.36
0.28
3.8
3
2
2
3
3
2
3
4
3
3
Weighted Score
0.36
0.18
0.32
0.27
0.21
2.78
0
0.36
0.22
0.3
0.2
0.36

Key External Factors
Opening in market for less costly products
Growth opportunities in developed countries as well as international unestablished countries
Pepsi recently reacquired ownership of its two largest bottlers, Pepsi Bottling Group (PBG) and
PepsiAmericas (PAS)
Compete in more than one industry (non-alcoholic beverage industry, the salty or savory snack food industry, and the breakfast food industry)
Growth in the carbonated drink market is the largest in Asia and Europe
The world's demand is experiencing a growth with the sports drinks, bottled water, and energy drinks.
Threats
Fierce competition from Coca-Cola, which owns the largest piece of the market share
The downturn in economy, which lead customers to shift away from bottles of water to tap water.
Because of the recession, customers are finding cheaper alternatives to the national brands.
Customers are getting more conscious and concerned about their eating habits and general health.
Campaign against plastic containers has impacted the sale of bottled beverages
Highly dependent on supplies of clean water, to prevent contamination
Totals
Weights
0.0 to 1.0
0.05
0.08
Rating
1 to 4
2
3
Weighted
Score
0.1
0.24
0.05
1 0.05
0.13
0.09
0.13
0.12
0.05
0.1
0.09
0.05
0.06
1
2
2
3
4
4
2
4
3
4
0.1
0.3
0.36
0.1
0.12
3.16
0.52
0.27
0.52
0
0.48

High Prices
Limited
Products
Dr. Pepper
Snapple Group
Coca Cola Pepsi Co.
Diverse
Products
Low Prices

80%
6%
14%
PepsiCo
Coca-Cola
Others

1. Strong brand equity
2. Well-known worldwide
3. Innovating company
4. Ethical, socially responsible, and sustainable company
5. Strong advertising company with more than 40 slogans and songs
6. PepsiCo as the largest part of the market share after Coca-
Cola
7. PepsiCo owns a wide variety of smaller brands which able them to offer a large product range from beverages to snacks

1.PepsiCo production is really expansive because of the need to constantly develop new products to meet the changing customers demands
2. PepsiCo is experiencing a lack of focus towards Pepsi sodas
3. PepsiCo is experiencing product recalls
4. PepsiCo has a low employment productivity and a weak distribution
5. PepsiCo depends too much on the US market
6. PepsiCo is far behind Coca-Cola in the international market

Key Internal Factors
Internal Strengths
Strong brand equity
Well known worldwide
PepsiCo owns a wide variety of smaller brands which able them to offer a large product range
Innovating company
Ethical, socially responsible, and sustainable company
Strong advertising company with more than 40 slogans and songs
PepsiCo as the largest part of the market share after Coca-Cola
Internal Weaknesses
PepsiCo production is really expensive because of the need to constantly develop new products to meet the changing costumers demands
PepsiCo is experiencing a lack of focus towards Pepsi
PepsiCo is experiencing product recalls
PepsiCo has low employment productivity and a weak distribution
PepsiCo depends too much on the US market
PepsiCo is far behind Coca-Cola in the international market
Totals
Weights
0.0 to 1.0
0.12
0.06
0.08
0.08
0.05
0.07
0.06
Rating
1, 2, 3 or 4
3 or 4
4
4
4
4
3
3
4
1 or 2
Weighted
Score
0.48
0.24
0.32
0.32
0.15
0.21
0.24
0.05
0.06
0.12
0.08
0.08
0.09
1
2
2
1
1
2
2
0.1
0.12
0.12
0.08
0.16
0.18
2.72

(in millions except per share amounts)
Net Revenue
Cost of sales
Selling, general and administrative expenses
Amortization of intangible assets
Operating Profit
Bottling equity income
Interest expense
Interest income
Income before Income Taxes
Provision for Income Taxes
Net Income
Less: Net income attributable to noncontrolling interests
Net Income Attributable to PepsiCo
Net Income Attributable to PepsiCo per Common
Share
Basic
Diluted
2009
$43,232.00
$20,099.00
$15,026.00
$63.00
$8,044.00
$365.00
($397.00)
$67.00
$8,079.00
$2,100.00
$5,979.00
$33.00
$5,946.00
$3.81
$3.77

(In millions except per share amounts)
Assets
Current Assets
Cash and cash equivalents
Short-term investments
Accounts and notes receivable, net
Inventories
Prepaid expenses and other current assets
Total Current Assets
Property, Plant and Equipment, net
Amortizable Intangible Assets, net
Goodwill
Other nonamortizable itangible assets
Nonamortizable Intangible Assets
Investments in Noncontrolled Affiliates
Other Assets
Total Assets
Liabilities and Equity
Current Liabilities
Short-term obligations
Accounts payable and other current liabilities
Income taxes Payable
Total Current Liabilities
Long-Term Debt Obligations
Other Liabilities
Deferred Income Taxes
Total Liabilities
Commitments and Contigencies
Preferred Stock, no par value
Repurchased Preferred Stock
PepsiCo Common Shareholders' Equity
Common stock, par value 1 2/3 cents per share
(authorized 3,600 shares, issued 1,782 shares)
Capital in excess of par value
Retained earnings
Accumulated other comprehensive loss
Repurchased common stock, at cost (217 and 229 shares,respectively)
Total PepsiCo Common Shareholders' Equity
Noncontrolling interests
Total Equity
Total Liabilities and Equity
$ 464.00
$ 8,127.00
$ 165.00
$ 8,756.00
$ 7,400.00
$ 5,591.00
$ 659.00
$ 22,406.00
$ 41.00
$ (145.00)
$ 30.00
$ 250.00
$ 33,805.00
$ (3,794.00)
$ (13,383.00)
$ 16,908.00
$ 638.00
$ 17,442.00
$ 39,848.00
2009
$ 3,943.00
$ 192.00
$ 4,624.00
$ 2,618.00
$ 1,194.00
$ 12,571.00
$ 12,671.00
$ 841.00
$ 6,534.00
$ 1,782.00
$ 8,316.00
$ 4,484.00
$ 965.00
$ 39,848.00

2009
Liquidity Ratios
Current Ratio
Quick Ratio
Leverage Ratios
Debt-to-Total Assets
Ratio
Debt-to-equity Ratio
Long-term debt-to-equity
Ratio
Times-Interest-earned
Ratio
Activity Ratios
Inventory Turns
Fixed Assets Turnover
Total Assets Turnover
Profitability Ratios
Gross Profit margins
Operating Profit Margin
Net Profit Margin
Return on Total Assets
Return on Stockholders equity
Earning per share
Price-earnings Ratio
Growth Rations
(yearly)
Sales
Net Income
Earnings per share
1.44
1.14
16.5
3.41
1.08
0.54
0.19
0.14
0.15
0.35
3.36
8.94
-0.04%
15.74%
-0.27%
0.56
1.33
0.44
-17.1
0.65
1.86
0.62
-24.3
17.15
3.71
1.2
0.53
0.16
0.12
0.14
0.41
2.9
10.35
9.57%
-8.89%
-5.87%
2008
1.23
0.94

1-Dec-09
1-Dec-08
1-Dec-07
1-Dec-06
1-Dec-05
1-Dec-04
1-Dec-03
1-Dec-02
Avg P/E
14.7
20.6
19.6
18.3
23.3
21.2
21.6
27.7
Price/
Sales
2.22
2.02
3.24
3
3.1
3.07
3
2.96
Price/
Book
5.68
7
7.17
6.67
6.87
6.45
6.67
7.53
Net
Profit
Margin
(%)
Book
Value/
Share
Debt/
Equity
13.7
$10.74 0.47
11.9
$7.80 0.68
14.4
$10.74 0.24
16
12.5
14.2
$9.38
$8.61
$8.05
0.18
0.37
0.26
13.2
11.8
$6.96 0.19
$5.53 0.29
Return on
Equity
(%)
35.4
42.5
33
36.7
28.6
30.9
30
31.5
Return on
Assets
(%)
14.9
14.3
16.4
18.9
12.9
14.9
14.1
12.8
Interest
Coverage
20.3
21.2
32.1
27.2
23.1
31.5
29.3
24.1
Adapted from www.moneycentral.msn.com

SO Strategies
(O4, S1, S2, S6, S7)
Continue to offer variety or product in various brands.
(O5, O2, S2) Expand and focus on the carbonated drinks and beverage segment in
Asia and Europe.
(O6, O4, S6, S7)
Respond to the growing demand of sports drinks, bottled water, and energy drinks by expanding product market.
ST Strategies
(T1, S1, S2, S3, S8)
Innovate Pepsi product line with something that is going to differentiate us from
Coca-Cola.
(S1, S3, O4) Innovate products by offering healthier alternatives.
(T2, T3, S3) Offer more promotions or discounts to prevent sales from decreasing.
(T5, S1, S2, S4)
Develop more environmentally friendly containers.
(T6, S6) Support environmental issues, such as pollution, which causes water contamination.
WO Strategies
(W2, W5, W6, O2, O5)
Expand Pepsi sodas product in Europe and
Asia.
(W1, O4, O6) Improve their sales in the beverage segment by responding to the increasing demand for sports drinks, bottled water, and energy drinks.
WT Strategies
(W1, T2, T5) Adjust production of bottles with downturn in economy.
(W1, T3) Produce bigger size of bottles and sale them at the same price as the small one.
(W3, T6) Be responsible and cautious towards supplies of water.
(W1, W4, T6) Increase supply chain production by monitoring cautiously employees and improving workers training.
(W5, W6, T1) Increase presence in the international market.

Division
Frito-Lay North America
Quaker Foods North America
Latin America Foods
PepsiCo Americas Beverages
Europe
Asia, Middle East & Africa
Total
Revenue
$ 13,224.00
$ 1,884.00
$ 5,703.00
% Revenue Profit
31% $ 3,258.00
4% $ 628.00
13% $ 904.00
Profit % Market Share
38%
7%
10%
$ 10,116.00
$ 6,727.00
$ 5,578.00
$ 43,232.00
23% $ 2,172.00
16% $ 932.00
13% $ 716.00
100% $ 8,610.00
25%
11%
8%
100%
0.8
0.4
0.3
1
1
1
Market Growth
5.42%
-0.95%
-3.26%
-7.51%
-2.38%
8.97%

Financial Strength
1 Liquidity
2
3
4
Cash Flow
Return on investment
Earnings per share rating is 1 (worst) to 6 (best) rating is 1 (worst) to 6 (best) Industry Strength
1 Ease of entry
2
3
4
Growth potential
Financial stability
Profit potential
Environmental Stability
1 Demand variablity
2
3
4
Price range from competing products
Barriers to entry rating is -1 (best) to -6 (worst)
Price elasticity of demand
Competitive advantage
1 Market share
2
3
Product quality
Customer loyalty
4
7 rating is -1 (best) to -6 (worst)
Cotrol over suppliers and distributors
FS Total
Ratings
4.0
5.0
4.0
4.0
17.0
6.0
5.0
4.0
5.0
IS Total
ES Total
20.0
-1.0
-1.0
-1.0
-1.0
-4.0
-2.0
-3.0
-3.0
-3.0
CS total -11.0

6 5 4 3 2
3
4
5
1
2
6
1 2 3 4 5 6

High 3.0 to
4.0
The EFE
Total
Weighted
Scores
Medium 2.0 to 2.99
Low 1.0 to
1.99
The IFE Total Weighted scores
Strong 3.0 to 4.0
Average 2.0 to 2.99
PepsiCo
Weak 1.0 to
1.99

Alternative Strategies
Forward Integration
Backward Integration
Horizontal Integration
Market Penetration
Market Development
Product Development
Related Diversification
Unrelated Diversification
Horizontal Diversification
Joint Venture
Retrenchement
Divesture
Liquidation
IE x x x x x x
SPACE x x x x x x x x x
BCG x x x x x x x x x x x x x
GRAND x x x
Count
3
3
3
3
3
3
3
3
2
2
1
1
1

Innovate products with Improve international
Key factors
External
Opportunities:
Provide less costly products
Improve presence in established countries and increase international market where they are not already settled
Pepsi recently reacquired ownership of its two largest bottlers, Pepsi Bottling Group (PBG) and PepsiAmericas (PAS)
Compete in more than one industry (non-alcoholic beverage industry, the salty or savory snack food industry, and the breakfast food industry)
Growth in the carbonated drink market is the largest in Asia and Europe
The world's demand is experiencing a growth with the sports drinks, bottled water, and energy drinks.
Threats:
Fierce competition from Coca-Cola, which owns the largest piece of the market share
The downturn in economy, which lead customers to shift away from bottles of water to tap water.
Because of the recession, customers are finding cheaper alternatives to the national brands.
Customers are getting more conscious and concerned about their eating habits and general health.
Campaign against plastic containers has impacted the sale of bottled beverages
Highly dependent on supplies of clean water, to prevent contamination
Weight
0.05
0.08
0.05
0.13
0.09
0.13
0.12
0.05
0.1
0.09
0.05
0.06
1 healthier alternative
AS TAS
1 to 4
1
4
3
1
4
1
4
1
3 0.24
0
0.05
0.1
0.36
0
0
0.52
0.09
0.52
0
0.36
segment
AS
1 to 4
1
3
4
3
4
4
3
4
4
TAS
0.15
0.32
0
0.2
0.4
0
0.05
0
0.39
0.36
0.52
0
0.36

Internal
Strengths
Strong brand equity
Well known worldwide
PepsiCo owns a wide variety of smaller brands which able them to offer a large product range from beverages to snacks
Innovating company
Ethical, socially responsible, and sustainable company
Strong advertising company with more than 40 slogans and songs
PepsiCo as the largest part of the market share after Coca-Cola
Weaknesses:
PepsiCo production is really expensive because of the need to constantly develop new products to meet the changing costumers demands
PepsiCo is experiencing a lack of focus towards Pepsi
PepsiCo is experiencing product recalls
PepsiCo has low employment productivity and a weak distribution
PepsiCo depends too much on the US market
PepsiCo is far behind Coca-Cola in the international market
0.05
0.06
0.12
0.08
0.08
0.09
1
0.12
0.06
0.08
0.08
0.05
0.07
0.06
1 to 4
2
3
4
4
4
4
3
1
2
2
1
1
0.48
0.18
0.05
0
0.12
0.08
0.16
0.18
4.68
0.32
0.32
0.1
0.21
0.24
0
1 to 4
3
3
2
4
3
4
4
2
1
1
1
1
0.48
0.24
0.1
0
0.12
0.08
0.08
0.09
4.96
0.16
0.32
0.15
0.21
0.18
0


Market development is a strategy that PepsiCo should apply by expanding in countries that not already established

Use forward integration to acquire smaller companies in foreign markets to increase their market share

Product development and related diversification should also be considered while trying to produce and distribute healthier products


In the next 3 years, PepsiCo should acquire 3 brands per year in an international marketplace

One of these 3 brands per year must be healthy

Increase production and distribution of carbonated drinks in Asian and European countries

PepsiCo will expand into Africa to make use of the international market they are not part of


Spend $15 million on a healthier more eco-friendly beverage brand in an already established country

Spend $15 million on a healthier more eco-friendly snack brand in an already established country

Spend $10 million to acquire a smaller brand in Africa

Increase our revenues by 5% in 2010

Start our own environmental cause fund with $1 million


Spend $40 million to acquire new brands

Spend $1 million to start an environmental cause group

Revenue increase of 5%

Decrease short-term and long-term debt by using some of our cash and cash equivalents as well as retained earnings

(in millions except per share amounts)
Net Revenue
Cost of sales
Selling, general and administrative expenses
Amortization of intangible assets
Operating Profit
Bottling equity income
Interest expense
Interest income
Income before Income Taxes
Provision for Income Taxes
Net Income
Less: Net income attributable to noncontrolling interests
Net Income Attributable to PepsiCo
Net Income Attributable to PepsiCo per Common
Share
Basic
Diluted
2009 2010
$43,232.00 $ 45,393.60
5% increase
$20,099.00 $ 21,549.09
$15,026.00 $ 15,476.78
$63.00 $ 63.00
Based on previous years %
3% increase based on new brands/territories
$8,044.00 $ 8,304.73
$365.00
($397.00)
$
$
365.00
(397.00)
$67.00 $ 67.00
$8,079.00 $ 8,339.73
$2,100.00 $ 2,100.00
$5,979.00 $ 6,239.73
$33.00 $ 33.00
$5,946.00 $ 6,206.73
$3.81
$3.77
$ 3.98
$ 3.94

2009 (In millions except per share amounts)
Assets
Current Assets
Cash and cash equivalents
Short-term investments
Accounts and notes receivable, net
Inventories
Prepaid expenses and other current assets
Total Current Assets
Property, Plant and Equipment, net
Amortizable Intangible Assets, net
Goodwill
Other nonamortizable itangible assets
Nonamortizable Intangible Assets
Investments in Noncontrolled Affiliates
Other Assets
Total Assets
Liabilities and Equity
Current Liabilities
Short-term obligations
Accounts payable and other current liabilities
Income taxes Payable
Total Current Liabilities
Long-Term Debt Obligations
Other Liabilities
Deferred Income Taxes
Total Liabilities
Commitments and Contigencies
Preferred Stock, no par value
Repurchased Preferred Stock
PepsiCo Common Shareholders' Equity
Common stock, par value 1 2/3 cents per share
(authorized 3,600 shares, issued 1,782 shares)
Capital in excess of par value
Retained earnings
Accumulated other comprehensive loss
Repurchased common stock, at cost (217 and 229 shares,respectively)
Total PepsiCo Common Shareholders' Equity
Noncontrolling interests
Total Equity
Total Liabilities and Equity
2010
$ 3,943.00
$ 192.00
$ 4,624.00
$ 2,618.00
$ 1,194.00
$ 12,571.00
$ 12,671.00
$ 841.00
$ 6,534.00
$ 1,782.00
$ 8,316.00
$ 4,484.00
$ 965.00
$ 39,848.00
$ 3,264.63
$ 200.00
$ 5,250.00
$ 3,500.00
$ 2,500.00
$ 14,714.63
$ 13,938.10
$ 908.28
$ 6,750.68
$ 1,783.00
$ 8,533.68
$ 4,892.34
$ 1,300.00
$ 44,287.03
-$10 million for purchasing of new brands also paid off some accounts payable
More brands equal 10% increase
Based on previous years %
Purchased 3 brands and their goodwill add $1 million for environmental group
$ 464.00
$ 8,127.00
$ 165.00
$ 8,756.00
$ 7,400.00
$ 5,591.00
$ 659.00
$ 22,406.00
$ 464.00
$ 7,314.30
$ 165.00
$ 7,943.30
$ 7,400.00
$ 5,591.00
$ 659.00
$ 21,593.30
Use cash to reduce accounts payable by 10%
$ 41.00
$ (145.00)
$ 41.00
$ (300.00)
$ 30.00
$ 250.00
$ 33,805.00
$ (3,794.00)
$ 30.00
$ 250.00
$ 39,980.73
$ (4,500.00)
Based on Income Statement - $31 million for purchasing of new brands and environmental group
$ (13,383.00)
$ 16,908.00
$ 638.00
$ 17,442.00
$ 39,848.00
$ (13,383.00)
$ 22,118.73
$ 575.00
$ 22,693.73
$ 44,287.03

Area of Objectives Measure of Target Time Expectation
Customers
1. Customer satisfaction
Representatives
1. Improve production efficiency
2. Offer employee trainings
Costumer Survey
Webinars
Increase in production
Employee surveys
Production efficiency
Community/ Social
Responsibility
1. Eco-Friendly company
2. Ethical Company
Operations/Processes
Increase in recyclable bottle
Being involve in more events regarding water contamination
Number and success of charitable events
UNICEF amount of money donated
Quarterly
Biannually
Yearly
Yearly
Yearly
1. Innovation
2. Brand expansion
New products
Product appearance
Acquisition of new brands
Numbers of new countries entered
Number of sales in the International
Segment
Yearly
Yearly
Financial
1. Reduce cost of production
2. Increase profitability
Income Statement
Increase annual report
Quarterly
Quarterly
Primary
Responsibility
Human Resources
Supply chain
Operations
Human Resources
CEO
CEO
CEO
CEO
Chief Financial Officer
Chief Financial Officer

Liquidity Ratios
Current Ratio
Quick Ratio
Leverage Ratios
Debt-to-Total Assets Ratio
Debt-to-equity Ratio
Long-term debt-to-equity
Ratio
Times-Interest-earned Ratio
Activity Ratios
Inventory Turns
Fixed Assets Turnover
Total Assets Turnover
Profitability Ratios
Gross Profit margins
Operating Profit Margin
Net Profit Margin
Return on Total Assets
Return on Stockholders equity
Earning per share
Price-earnings Ratio
Growth Rations (yearly)
Sales
Net Income
Earnings per share
2009
16.5
3.41
1.08
0.54
0.19
0.14
0.15
0.35
3.36
8.94
-0.04%
15.74%
-0.27%
1.44
1.14
0.56
1.33
0.44
-17.1
Projected 2010
12.97
3.26
1.02
0.57
0.21
0.19
0.16
0.36
3.43
8.74
5.00%
4.36%
15.79%
1.85
1.41
0.5
0.97
0.33
-21.01

 http://www.buzzfeed.com/pepsi/the-10-most-iconicpepsi-commercials-of-all-time-1q6t

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