Why ecolabeling is not
so atractive in Romania
Assc.Prof. Eugenia Țigan, PhD.Eng.
”Aurel Vlaicu” University of Arad
Ecolabeling
is a voluntary scheme designed to encourage :
 traders to sell goods / services with reduced
environmental impact
 European consumers - including public and private
purchasers - to use products with reduced
environmental impact
 And the eco-label can be easily identified these
products and services
Aim to
a sustainable society
Voluntary system that
uses market forces
Promote products with minimal impact
environment and human health
throughout their life cycle
Stimulates
Consumers
and producers
Are ecolabeled
services /products
Eco-label does not apply
a) substances or preparations classified as very
toxic, toxic, environmentally harmful,
carcinogenic, toxic for reproduction or
mutagenic, and goods manufactured by
processes harmful to humans or the
environment and can harm the consumer
under normal conditions of use;
b) food, beverages, pharmaceuticals;
c) medical devices intended for professional or
that is prescribed or used by
When you first heard of eco-label
 majority of those surveyed had
heard of eco-label for the first
time 2-3 years ago they were in
proportion of 41.9%
followed by those who claim to
have first heard of eco-label last
year in proportion of 32.3%
only 19.4% of those surveyed
said they had heard of eco-label
this year.
3.2% have heard from more than
5 years
and 3.2% have not heard all of
the eco-label
How often do you meet with the
notion of eco-label
 41.9% say they rarely
met,
same percentage 41.9%
felt that they rarely met
the eco-label.
Was frequently
encountered by 3.2% of
respondents,
and 9.7% often met ecolabel
In what areas have met ecolabeling
primarily
 Most
respondents,
67.7% claim to
have met
ecolabeling food,
and 29% say that
the shops
In what areas have met ecolabelling
 in this sense that the
majority 49.1% said they
met first eco-label
household products
and 35.5% were found
primarily in tourist
services
Do you appreciate ecolabelled products
as
 Of those surveyed
believe that a rate of
63.3% of ecolabeled
products are of good
quality,
high quality 25% of
respondents
and 9.7% think that
ecolabeled products
are top quality.
Do you consider that in the future
ecolabeled products and services will be
appreciated?
 In this regard 61.3%
believe that
ecolabeled products
and services are
increasingly popular
in the future.
Only a small
proportion of
respondents
considered that
12.9% will be
neither appreciated
nor unappreciated.
How important is it for you to drink / use
ecolabelled products?
 is very important for
22.6% of consumers
and for only 61.3% is
important.
Only 12.9% believe that
the ecolabelled products
are important.
How frequently consume / use ecolabeled
products ?
 When asked if
consumed and how
frequently consume
ecolabeled products
majority say rarely or
infrequently
only 3.2% of all
respondents say that
they consume these
products often.
The findings
 The analysis made ​on the importance of ecolabeling
for consumer , that most of them learned about ecolabel 2-3 years ago but the concept of eco-label
encountering rare or rare.
 A contradictory aspect is that, for respondents, it is
important and very important to consume ecolabeled
products , however they rarely or seldom purchase
them.
 It should be noted that almost 40% of respondents
have higher education, the others having finished high
school, and most are aged between 24-30 years,
although questionnaire responders people aged 18-58
years.
The findings
 There is also balanced in terms of gender
distribution of respondents
 Family income in the last month analyzing and
assessing the respondents to these revenues,
the income level is medium, appreciated the
fact that the majority believes that they only are
these essential income.
 Which may explain to some extent the interest
of other products and not the organic label.
Application fee in 66/2010
Reg.UE confirmed
 Minimum 200 euro
 Maximum 1200 euro for SMEs can not exceed 600 euro,
micro not exceed 350 euro
 Discounts 20% for SMEs and applicants from developing
countries or those who apply managenet system or
apply ISO14001 environmental
annual fee
 Maximum 1,500 euro per product group applied
Not exceed 750 euros for SMEs and applicants from
developing countries
 Not exceed 350 euros for micro
In GD 661/2011 confirmed in Romania is not an annual
fee, only the application fee of 200 euro
Why is not attractive eco-label in
Romania? - Suggestions and
recommendations
 It can not be attractive what we do nott know !
 It can not be attractive which cost are too high until the
entry into force of the new GD 661/2011
 Illustrate the benefits of eco-label application need for
producers of goods and services.
 Promoting the advantages of eco-labeled for products
consumer
 Awareness of the need to have a reduced
environmental impact as through our lifestyle
No. certificates awarded by each
Member State data in 2010
COUNTRY
LICENCES
BULGARIA
0
POLAND
8
ICELAND
0
BELGIUM
9
LIECHTENSTEIN
0
PORTUGAL
13
LITHUANIA
0
CZECH REPUBLIC
14
LUXEMBOURG
0
NETHERLANDS
16
IRELAND
17
CYPRUS
1
ESTONIA
1
SWEDEN
21
MALTA
1
UNITED KINGDOM
22
SLOVAKIA
1
GREECE
23
LATVIA
3
SPAIN
45
ROMANIA
3
AUSTRIA
55
SLOVENIA
3
GERMANY
66
HUNGARY
4
DENMARK
72
NORWAY
7
FRANCE
148
FINLAND
8
ITALY
266
Hotel Saturn and
Company Maguay
Links:




European Union Eco-label - http://ec.europa.eu
Ministry of Environment - http://www.mmediu.ro
Ministry of Environment - http://www.eco-label.com
Ministry of Environment http://www.etichetaecologica.ro
For more information :
Eugenia Tigan
 eugeniatigan@gmail.com
 etigan@yahoo.com
Thank you!