Building Resilience
Presented by :- Ms. Pearl Tiwari
CSR Conference, Sri Lanka
October 3, 2014
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© Ambuja Cements Ltd. 2011
Ambuja Cements
•
Is One of India’s leading cement manufacturers – today part of Holcim Group
•
Founded 28 years ago on principles of sustainability.
•
Current cement capacity : 27.25 million tons (grown 40 times in 28 years)
•
5 integrated plants, 8 grinding units and 3 ports with packing plants.
•
The first in India to build a captive port with its own fleet of ships.
•
Home grown philosophy called I CAN - gives people the authority to set their
targets and the freedom to achieve their goals.
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© Ambuja Cements Ltd. 2011
Building resilience through our Vision
• Leave no trace
• To give back more
than we take
• To clear more than
we pollute
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© Ambuja Cements Ltd. 2011
: A special entity
Mission:
Energise, Involve and Enable Communities to
Darlaghat
Realise their Potential
Outreach:
• 22 locations
Nalagarh
Ropar
Bathinda
Chirawa
Mundwa
Roorkee
Dadri
Gandhinagar
• 12 states
• 14 lakhs
Sankrail
Rabriyawas
Osara
Ambujanagar
Sanand Surat
Farakka
Chhindwara
Bhatapara
Chandrapur
Nadikudi
Panvel
• 861 villages
Professionally guided and run - 440
development professionals
Kochi
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© Ambuja Cements Ltd. 2011
The Model
Company needs:
Energy
Land
Water
CO2 Neutrality
AMBUJA
Focus:
Roadmap
& KPIs
ACF
ACF has:
Organization
People
Skills
Close to Society
SOCIETY
Society needs:
Livelihood / Quality of life
Safe and clean environment
Energy, land & water
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© Ambuja Cements Ltd. 2011
CSR - Towards Sustainability
Initial Stage
- Adhoc community
development projects
- Demand driven
Intermediate
- More Strategic
- Engagement of
stakeholders
-
Current
stage
-
Integrated in to
sustainability
Organizational structure
-
Monitoring and Impact
(ROI)
- Inclusive Business
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© Ambuja Cements Ltd. 2011
Learning 1: Needs assessment is crucial
• Whose need?
Company
Community
• Prepare a strategy
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© Ambuja Cements Ltd. 2011
CSR: A mind-set for sustainability
Community Development Initiatives: Based on Needs Assessment
Natural Resource
Management
- Water
- Land
- Health
Livelihood
- HIV & AIDS
- Agro based
- Education
- Women & Youth
- Skill Based
- Infrastructure
- Mason Training
Business Sustainability
•
Company gets easy
access to natural
resources – license to
operate
neighborhood
•
Reduced pressure for
employment on Company
•
Exploring CSV
projects
-
Agro biomass for AFR
Sanitation for All
Spirulina for combating
malnutrition
Productive and
economically secured
•
Project
Affected
People
(PAPs)
Human Development
Skilled masons entering the
•
Healthier and more
productive neighborhood
•
Better standard of Human
•
Business
related and
socially
relevant
•
Gain reputation for
building lives for
PAPs.
Development Index
construction industry
•
Brand ambassadors for
Ambuja Cements
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© Ambuja Cements Ltd. 2011
Learning 2: Projects to be aligned with business
E.g. 1: Water Sustainability
Company does:
Saves Water
Company needs:
AMBUJA
Energy
Land
Water
CO2 Neutrality
Secure Plants
Built Harvesting
Structures
Focus:
Roadmap
& KPIs
ACF
ACF does:
Creates solutions -Built
check dams / structures
Rejuvenated ponds
Capacity building /
Training
SOCIETY
Water Positive
(at each site)
Society needs:
Livelihood / Quality of
Life
Safe and clean
environment
Energy, land & water
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© Ambuja Cements Ltd. 2011
Achievement
Check dams constructed
- 274
Dykes constructed
- 20
Well recharging/ Percolation wells
- 1301
Ponds constructed / renovated
- 390
RRWHS
- 4,397
Khadine Bund
- 17
Impacts
• Increase in Water Level (2-12 Mts) and
• Improvement in water quality
• Assured availability of Drinking Water at door step
• Reversing Trend in Salinity Ingress
• 1 crop to 2 to 3 crops every year
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© Ambuja Cements Ltd. 2011
Salinity Mitigation
Area Mapping Salinity Mitigation Project
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© Ambuja Cements Ltd. 2011
ACF’s Intervention in water at Rabriyawas
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Work Done
Results
AMRAPUR
BOSAN
ALIDHRA
PRANSLI
SARA
GANGETHA
BHUVATIMBI
VASAWAD
CHAGIYA
THARELI
BARULA
KHERA
PADRUKA
GSCL
0
SOLAJ
VAWADI
3 Km
FACHARIYA
MORDIA
NAVAGAM
DEVALAPUR
PEDHAWADA
PASNAWADA
ACL
LODHVA
2
KADASALA
MORASA
VADODRA
1
ANANDAPUR
LA
REV
BA
MATANA
VADNAGAR
ACL PLANTS
RONAJ
DUDANA
SINGSAR
THORDI
DHAMLEJ
LEGEND
KADAVASAN
MATANA
VILLAGE
GOHILNIKHAN
RAKHEJ
KANJOTAR CHAUHAN NI KHAN
BARDA
KODINAR
DEVLI
DAMLI
PANADAR
PIPALI
MULDWARKA
SALINEFRESH WATER
INTERFACE2001
SALINEFRESH WATER
INTERFACE2005
SALINEFRESH WATER
INTERFACE2008
SALINEFRESH WATER
INTERFACE2009
AMBUJA PORT
Intensive & Integrated Water
Resources Development Programme
in Kodinar Block
Salinity Ingression Status During
2001, 2005, 2008 & 2009 IN 10 KM
Radius
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© Ambuja Cements Ltd. 2011
Ambuja Cements: A Water Positive Company
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Minimize and measure water consumption
•
Documentation (TCS as consultants)
•
2012 - Water Positive Assurance Certificate
(DNV as certifiers)
Year
Water Index
Debit
(million litters)
Credit
(million litters)
2011
2 times
8389
16860
2012
2.5 times
7950
19888
2013
2.75 times
7131
19402
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© Ambuja Cements Ltd. 2011
Eg. 2: Responsibility towards Livelihood
Company does:
Company needs:
AMBUJA
Employment to a
few
Energy
Land
Water
CO2 Neutrality
Secure Plants
Roadmap &
KPIs
ACF
ACF does:
Assures productive
livelihoods
*Agro based
*Skill based
Mainly indirect
employment
Focus:
SOCIETY
Reduce pressure of
employment on company
Society needs:
Livelihood / Quality
of Life
Safe and clean
environment
Energy, land &
water
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© Ambuja Cements Ltd. 2011
Agro Based Intervention
Capacity Building
•
•
•
Training on new / improved practices
On farm demonstrations
Krishi Vigyan Kendra
Technologies / Improved Practices
•
•
•
•
Micro Irrigation - over 3000 Ha
Horticulture Plantation – 4000 Ha
System of Rice Intensification – 1800 Ha
Better Cotton Initiative – 28000 Ha
Market led Extension
•
•
Promoting Farmer’s Organizations – 6 FPOs
Inputs and Outputs – Collective Marketing
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© Ambuja Cements Ltd. 2011
Skill Training
Automobile
•
16 Skill training institutes
•
Over 19,000 trainees
Welder
•
Over 40 different trades
•
Placement - 80% gainfully
employed
Bed Side Attendant
•
Imbibing a culture of work
safety
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© Ambuja Cements Ltd. 2011
Mason Training
• Directly related to the
business
• Providing skills to
construction Industry
• Promote safety culture
• Training with Certification
• 80% of placements
• Brand ambassadors of the
Company
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© Ambuja Cements Ltd. 2011
Eg. 3: Energy Efficiency
Company needs:
Energy
Land
Water
CO2 Neutrality
Secure plants
Company does:
Built Feeding
Systems
Measuring Devices
Permits & Pollution
Corporate Function
AMBUJA
Focus:
Roadmap
& KPIs
ACF
ACF does:
Built network of
farmers
Planned collection
points
Facilitates collectives
& Training
SOCIETY
15,000+ tonnes of agri waste
Society needs:
Livelihood / Quality
of Life
Safe and clean
environment
Energy, land &
water
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© Ambuja Cements Ltd. 2011
Biomass Procurement
UNIT AFR COMMITTEE
Manager AFR
ACL
The only registered vendor with ACL
Cluster-1
Village level Group
Farmer Club
Cluster-2
Village level Group
Farmer Club
Cumin Farmer
Cluster-3
Biomass Project Executive
ACF
Shree Balaji Farmer
Producer Company
Cumin Farmer
Dense
Network of
Green Gram Farmer Farmers Green Gram Farmer
Mustard Farmer
Mustard Farmer
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Procuring biomass from farmers: win – win for all
•
•
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Wasteful burning of crop residue - a
common practice in India
Scope of using biomass as alternate
fuel in cement plants
Alternate source of community
Livelihood
•
Developed Farmer’s Organizations
for facilitating the supply
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Contributed to reduction in Net
Emission
June 2014
Pilot at a site – saved INR 20million (2013)
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© Ambuja Cements Ltd. 2011
Learning no 3: Facilitate CBOs for sustainability
Village Institutions
Advantage
Village Development
Committee
Drive village priorities and
collective action for
development
Water user associations/
Watershed committees
Involved people in
subsequent maintenance
Organized Sakhis (Village
health workers)
Access to Primary Health
Care
Federation of Women
Micro Credit and handling
village emergencies
Farmer Producer
Companies
Input + Output linkages for
farmers
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© Ambuja Cements Ltd. 2011
Strategic Benefit
• Opportunities to engage with
collectives
• Project sustainability
• Collectives useful to Company.
 Biomass Procurement
 Positive voice at Public
Hearing
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© Ambuja Cements Ltd. 2011
Learning No 4: Keep Engagement Proactive
Not Reactive
• Social Engagement Scorecard
- An annual exercise
• Community Advisory Panels
regular Sharing Opportunities
• Site Specific Impact Assessment
a human rights risk management
system
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© Ambuja Cements Ltd. 2011
Learning No 5: Need for replication and upscale
Document
Pilot
D
Demonstrate
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© Ambuja Cements Ltd. 2011
Eg 1: Better Cotton Initiative
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Started in 2010 - 2500 farmers / 122 Groups
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To impart knowledge & skills on cotton cultivation
-BCI principles and their implementation in
field.
•
Demonstration & Training on sustainable
production
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Training a cadre of village level youth for scale up
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Scaled to over 17000 farmers / 572 Groups
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Promoted farmer’s producer companies for
sustaining impact
Productivity / Profit
• 12% Increase in yield per
hectare
• 26% Increase in profit
Water / Pesticides
Chemical Fertilizer
• 34% reduction in water use
• 42% reduction in pesticides
• Use of Urea reduce by
17%
• Use of DAP reduce by 37%
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© Ambuja Cements Ltd. 2011
Eg. 2 :Village Level Health Workers – ‘Sakhis’
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Pilot - 19 ‘Sakhis’ in one location in year 2000
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Regular training/ refresher course for skill
building leading to NIOS certification
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Begun with components of MCH (Institutional
deliveries & child / maternal mortality
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Added aspects like Home based Neonatal Care
•
Up scaled to 8 geographies with over 330
‘sakhis’
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50% ‘Sakhis’ absorbed in Public Health System
Impact
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Health access in neighborhood . Better health status
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Reduction in infant and neonatal mortality by over 50%
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Institutional deliveries almost doubled
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Increase in health seeking behavior from Government
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© Ambuja Cements Ltd. 2011
Learning No 6: Important to measure ROI
True Value Concept :
social and environmental
profit and loss statement
44490
F
$
E
+
Rain water harvesting
Alternative raw materials and
fuels
Quarry restoration
Renewable energy
Water saving at customer end
S
30470
−
Gaseous
emissions
Water
extraction
Land disturbed
+
Economic
value added
Value created
for society
through CSR
initiative
−
14020
Human
health
Ambuja creates significant societal value
© Ambuja Cements Ltd. 2011
Values in million
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Engaging stakeholders for sustainability
Govt. of India
NGO
Media
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© Ambuja Cements Ltd. 2011
A Tested Model
Unit
Sustainable
Committee
Engagement
by relevant
team
HR
CSR
Unit Head
CSR
CSR
HR
CSR
Environment
Resilience
Land
Neighbour
of Choice
AFR
Env
Communication
AFR
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© Ambuja Cements Ltd. 2011
Thank You
© Ambuja Cements Ltd. 2011