Inno Design Tech Expo 10th
ISFJ Global Convention 1st.,Japan Session
Course B：“ IT Innovation emerging in Japan & Innovation in Japanese Traditional Art”
Time・Date:10:30・Dec.6.2014
Speaker：NPO Tokyo IT Coordinator Vice-Chairman / Dr. Yoshikazu Onose
” IT Innovation emerging in Japan ”
～Innovation through Logo Q “Secured QR Code
with full color”
Informant：A・Ｔ Communications CO.,LTD
with Graduate School of System Design and Management, Keio University
Summery
• Introducing the solution, “LogoQ”.
• LogoQ is a substantial expansion to typical QR
codes—and conforms to the QR code method.
Background
• Bar Codes
• Developed by IBM in 1973.
• Not able to store enough
information.
• QR Codes
• Store information more than bar
codes
• Issues with precision occur as the
level of design increases.
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The problem with QR codes
• Poor visibility
• Security
• Can be reproduced (forged) with a copy machine.
• Cannot store secure information.
• LogoQ has solved these problems.
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To begin with, who is this company?
• High grade printing technology company.
• Introduced the first digital color analysis machines in Japan.
• Realize various design with QR code standard.
• All of the technology this Company is introducing today is patented.
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Specifically it…
• Basic example of LogoQ is:
• Technology to separate color and turn it into codes.
• Manages codes and design by controlling the shape of the dots.
・For Example:
①Flag QR Code⇒Each Country Language
②EXPO2010 Shanghai ⇒Various Sign such as Taxi, Toilet, Restaurant, etc.
③Moving Pig⇒Getting focus from a distance
④Rounding Car⇒Can read QR Code even rounding
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FlagQR
In fact it did
not realize
because of
the highspeed line
nonmaintenanc
e of the
venue
LogoQ
adopted in
EXPO2010
Shanghai
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Security
• It’s more difficult for codes to be faked or manipulated with LogoQ.
• It is hard to imitate because it is made with numerous patented technologies.
• Secret information can be contained in LogoQ’s code and encrypted.
• Unique LogoQ’s can be created in every ID.
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The effectiveness of secure & unique QR codes
• Ensure traceability
• Application in marketing
• Manage who can read the information.
• Make IoT“Internet of Things ” work if you print LogoQ on your
package.
• Can be implemented with just printing process.
• Special devices are not required.
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Inspection technology
• For release as a product:
• It is not enough for it to just be an idea.
• Quality control is required.
• LogoQ includes quality inspection technologies.
• It has been implemented as software.
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Services
• The technologies introduced today is not a prototype but
a finished product.
• The automation (Services) have also been developed.
• http://logoq.net/logoq/package/09_logoqmaker.html (Japanese
Only)
• English site will be available—if there are many requests.
• LogoQ generation engine is scheduled to be manufactured as a
separate product.
• The inspection technologies is also scheduled to be
manufactured as a separate product.
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And, finally ...
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Assumed business plan
• A: Technological transfer model
-Supply basic software
-Instruct printing techniques
-Provide the inspection system
• B: Software sales model
-Sell software for professionals
-Sell software for quality inspection
-Provide an IoT platform (option)
• C: Service model for consumers
-Online LogoQ generation service
-Provide an IoT platform (Option)
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Yoshikazu Onose profile
• Name: Yoshikazu Onose
• Degree: Ph.D.(Doctor of Business Administration)
• Affiliation: NPO VERSTA(Executive director)/NPO Tokyo IT
Coordinator(Vice President)
• Qualification: National certificated management consultant,etc.
• Publication: “Circulation resource-rich country Brazil Business
Introduction”“Nursing Care Business in Japan”Dohyukan,and others.
• Address:Shimorenjyaku8-9-24-102,Mitaka-shi,Tokyo,JAPAN
• Mobile Phone:+81-90-9103-8000
• E-mail:yoshi-o@tkg.att.ne.jp