Small-Medium
Enterprises
(SMEs) in Brunei
Darussalam
Profile
Average
Design
Management
Accounting
Learning
objectives
Product
Branding
Finance
Human
Resource
Marketing
Corporate
Social
Responsibilities
PROFILE
Establishes in 1998
Located in No. Q22,
Spg 6, Perindustrian
Lambak Kanan Barat.
Mejar (B) Hj Md.
Salleh bin Hj Hidup
Food Manufacturing
(SMEs)
PROFIle
Mission
Vision
• Enhancing the
economy of Brunei
Darussalam and
improving Bruneian’s
way of life, in line with
international business.
• To become a
successful Bruneian
local manufacturer n
expanding their
business venture while
promoting Brunei’s
potential SMEs
PROFILE
Types Of products Offered
• Crackers with different flavors such as prawn,
squid, mussels and ‘ikan tahai’.
• Keropok Lekor
• Homemade chilli sauce: Prawn and squid flavours
• Juice and syrup: Rosella Flavours
Other Services Provided
• Catering services
• Wedding camp
ACCOUNTING
Need Of Accounting
• Record and report transactions
• Keep track of invoices
• Create financial statement
Significance
• Measurement of financial resources & account
information
• Report financial statements in a clear & consistent
manner
• Maintain clear & objective reporting practices
ACCOUNTING
Functions
• Help organize
business transaction
• Obtain report about
overall financial
position
• Can help resolve &
reduce risk of
reporting
inconsistencies
• Easy access to
financial statement
Benefits
• Keeping track of
transactions
• For financial
projection & analysis
• Easier to interpret
data and use it for
various purposes.
• Reduce the risk of
fraud, financial errors
and tax problems
ACCOUNTING
Effects
• Allow to make decisions for financial operations
• Help to prepare financial statements each quarter
• To gain an objective view of their financial situation
Problems
• “Seri Pekatan” only use simple accounting method.
• Some accounting system not followed the Brunei
standard.
• They need auditor (high cost of auditor).
Solutions
• In terms of accounting method that are not
following the country’s standard: Educate
through seminar, training & classes the need to
keep track and practice the proper accounting
standard and procedure. Government should
form a special committee to monitor actions of firm
• In terms of auditor: Government helps in
financing the cost of hiring auditor .e.g. paying half
the salary of the auditor or government can
provide their own auditor to firms.
FINANCE
Why is it important in business?
3 important functions:
To provide the business with an
adequate capital
To conserve & increase capital
through a better management
To make profits from the use of
funds. This is the main objective of
most businesses.
( http://www.blurtit.com/q570342.html )
SERI PEKATAN’S SOURCE OF FINANCE
• Capital : $200, 000 ( Bank loan – used to pay 80% of
his factory construction’s cost )
• Personal saving – TOP SECRET !! =D
• Back up businesses – to raise more fund for Seri
Pekatan’s business.
• This includes –
I. Small canteen
II. Food stall near Tamu Kianggeh, BSB
III. Mini market, Tailor Shop and Photocopy Shop.
named, WIRA RIMBA ENTREPRISE located at
Kampong Madang.
( Runs under one building )
Back-Up Businesses
as
SOURCE OF FUNDS
Tailor Shop
Photocopy
Shop
Mini Market
Solutions
• Government should step ahead by providing
funds to support local business.
• Reducing red tapes and bureaucracy.
• Local company should support each other in
order to be successful.
HUMAN RESOURCE
What is Human Resource?
• The people who are able to perform work for a
business.
Why is it important to manage the HR?
• Human Resource are the internal customers of a
business. The better the management, the better
the organization performance.
What the activities of HR?
• Human Resource services provision is closely
connected with strategic policies, planning and
coordination of an organization.
Seri Pekatan Human Resources
When Seri Pekatan was opened back in 1998,
there was only two workers that are employed.
When Seri Pekatan opened its own factory in
Lambak in 2001, there was a positive increase in
the human resources.
Now there are almost 50 employees under Seri
Pekatan Sdn Bhd.
Most workers that are employed are foreign
workers.
The locals
must change
their
perspectives
in terms of
job
employment.
2
1
SOLUTIONS
They also
need to
improve their
productivity.
Corporate
Social Responsibilities
What is CSR
• Corporate social responsibility encompasses not only
what companies do with their profits, but also how they
make them.
Why it is important?
• To show to the society and the stakeholders that they not
only making profits but also to show their concerns to the
society as a whole.
Examples
• HSBC presents cash donations to the charity
organisations.(Pusat Ehsan, SMARTER Brunei, and the
Learning Ladder Society)
Seri pekatan contributions
Society
Customers
• Donation in
terms of
products.
• The advantage
of doing like
this is they can
promote the
products in
addition to
contribute to
their society
responsibility.
• They always
make sure that
their products
are safe to
consume by
complying the
safety and
regulation that
are given by
the government
in ensuring
food safety.
Creditors
• They making
sure their
responsibilities
for meeting
their financial
obligations to
their creditors
are obliged.
Relationship Marketing
Strategy
that focuses
on forgoing
long-term
partnership
with
customers.
Concept
MARKETING
Involves
identifying
consumer
needs and
producing
goods and
services that
will satisfy
them while
making a profit.
Increase the
sales
Check the
productivity
Respond to
customers
feedbacks
Ways to maintain customers’
satisfaction on the products
MARKETING
STRATEGY IN SERI
PEKATAN
Developing a
marketing mix
Creating a competitive
advantage
Defining the target
market
Understanding the
external environment.
MARKETING STRATEGY
1st step: Understanding the external environment
Competitive
Force
Economic
force
Demographic
Force
• Active joining expo.
Eg. Halal expo and
consumer fair
• Provide tester to the
customers. Verify
the products.
• Set suitable price for
their products
• Which district
consume more of
this products.
Marketing Strategy
Supermarkets
Mini markets
Target products to be
highlighted
Any time
Target place
For all range
of age
The products
are suitable
for family
Target month
Target customer
2nd step: Defining the target market
Prawn
crackers
Marketing Strategy
3rd step: creating a competitive advantage.
strategically located near the port center.
Introduce new product.
4th step:Developing a marketing
mix
Product Strategy
• Brand name - ‘Seri Pekatan’ easy to remember
and pronounce.
• The company image - expose in newspapers,
got visit from His Majesty, the approval of halal
brand.
Pricing Strategy
• Demand – since demand for prawn crackers
are higher than other, so the price are quite
expensive.
• Cost of producing – they try to cut out some
costs by using machineries more then labors
for the long-term benefit.
MARKETING STRATEGY
PROBLEMS:
• hard to find trusted distributers.
• ineffectiveness in promoting the products.
• seeing a lot of visitors, but not a lot of buyers.
• compete with the foreign products.
SOLUTIONS:
• make contracts with the distributers.
• be more effective in promoting the product-use more technology.
• Maintain the quality of the products.
• Offer to customers- buy 3 boxes of prawn crackers for $ 10.
30
PRODUCT BRANDING
What are included in the
packaging pack.
•Brand logo
•Halal logo
•Expired date
•Name of the product
•Each packaging pack for
different type of crackers
have different color
•Packaging in the
canisters, instead of
aluminium packs, made
the product appear more
"exclusive" and attractive.
PRODUCTS
PACKAGING
Prawn Crackers
Green lime
packaging box
Squid Crackers
Orange packaging
box
Mussels Crackers
Blue packaging box
Fish Crackers
Purple packaging
box
Keropok Lekor
Plastic pack
chili sauce: Prawn
and squid flavours
Small bottle
Juice, syrup and tea:
Rosella Flavours
Transparent bottle
and small packet.
32
DIRECTOR
ASSISTANT
DIRECTOR
PENYELIA HALAL
GENERAL
MANAGER
TECHNICIAN
Average
management
design
PRODUCTION
SECTION
FINANCE SECTION
ADMIN SECTION
JAMINAN &
KAWALAN
MUTU
FINANCE
OFFICER
ADMIN
OFFICER
PRODUCTION
OFFICER
ACCOUNTANT
PRODUCTION
CLERK
PACKAGING
MARKETING
RAW
DRIVER
COOK
INTERNAL
EXTERNAL
SECURITY
STORE
LOGISTIC
FUNCTIONAL DEPARTMENTALIZATION
GENERAL
MANAGER
PRODUCTION
SECTION
PRODUCT DEPARTMENTALIZATION
ASSISTANT
DIRECTOR
PENYELIA
HALAL
GENERAL
MANAGER
PRODUCTION
SECTION
JAMINAN &
KAWALAN
MUTU
PRODUCTION
OFFICER
FINANCE
SECTION
ADMIN
SECTION
PROCESS DEPARTMENTALIZATION
PRODUCTION
OFFICER
TECHNICIAN
PRODUCTION
PACKAGING
RAW
CUSTOMER
DEPARTMENTALIZATION
MARKETING
INTERNAL
EXTERNAL
COOK
Credits to :
Not what we give,
But what we share,
For the gift
without the giver
Is bare.
THANK YOU!