Innovation
Design
Execution
Sales
Mission Statement
Mission Statement
Bring profound comfort,
fun and innovation to the
consumer’s life.
To be best in class in
delivering sports and
lifestyle accessories, by
developing product that
includes innovation,
speed to market, eco
responsibility, and
business management.
Accessory
Exchange
founded in
1909
Accessory
Exchange
Enters Dept
Store
Business
1970
Abe Dweck
Joins AE and
starts
aggressive
brand
acquisition
1995
AE Starts
Active
Energy
Brands
Rich Stober
President
2008
Partnership
with JR286
in 2009.
Brand
Acquisition
2010
With
partnership
from JR286
Founded as Sutton Sourcing
Acquired the
K-Swiss Brand
People
Sales
Financial
They are the
foundation to who
we are.
Growth is Key
Objective!
A Strong Financial
Strategy
In House Current Key
Account structure
Strong Cash Position
We have assembled a
team of people with the
most diverse
backgrounds and
experiences who are
passionate innovators.
We know sport and
fashion accessories. Our
company has been
sourcing, designing and
selling fashion and sport
accessories for 101
years.
Independent
commission or agencies
Solid Banking
Relationships
Allows Inventory
Management
Partnering with Crocs
Retail and On-line
operations
Supply Chain Efficiency
Commission $ paid to
Croc reps
Price-Value
Purchasing
Sales
Melding People, Sales, Financial
and Innovation for Success
Innovation
Integrated
Merchandising,
Design,
Development &
Brand Identity!
Work closely with
internal footwear and
apparel teams for
continuity in technology
and design of the brands
direction.
Accessory focused
consumer research
assures unique
innovative product that
is relevant to Croc’s
target market
An International Presence
Corporate Headquarters
New York
Design/Merchandising
Los Angeles, New York
Product Development
New York, Los Angeles, North Carolina,
Hong Kong, Shanghai
Sales Offices
New York, Arkansas, Chicago, Minneapolis,
North Carolina, Los Angeles
Distribution
New Jersey, LA, North Carolina, Toronto
Sourcing Office
Hong Kong, Shanghai
Melding People,
Process and Technology
For Success
Compliance,
QA, QC,
labeling, wear
testing
Purchasing &
Production
Planning
Material Sourcing
Sales & Customer
Service
Distribution &
transportation
management
and New factory
base
Design,
Development
& Engineering
(costing,
productivity &
design)
Planning &
Forecasting
A Global Presence
Corporate Headquarters
–New York
Design/Merchandising
-New York/Shanghai/ LA
Product Development
-New York / North Carolina
-Hong Kong / Shanghai
Sales Office
New York, Arkansas,
Minneapolis, Chicago,
North Carolina, LA (June)
EDI / Logistics
-New York / Shanghai
Distribution
-New Jersey, LA, North
Carolina,Toronto
International FOB Ship Point
-Shanghai
Sourcing Office
- Hong Kong, Shanghai
A Global Presence
Logistics
Corporate Headquarters
–New York
Design/Merchandising
-New York/Shanghai/ LA
Product Development
-New York / North Carolina
-Hong Kong / Shanghai
EDI / Logistics
-New York / Shanghai
Distribution
-New Jersey, LA, North
Carolina, Toronto
International FOB Ship
Point
-Shanghai
Sourcing Office
- Hong Kong, Shanghai
World Wide
Sales &
Distribution
U.S. Sales Offices
New York, Arkansas,
Minneapolis, Chicago,
North Carolina, LA
SUPPLIER
JULES CLARYSSE NV
BARBARA INTERNATIONAL
EXCELLENCE SPORTING GOODS CO.,
LTD
Melding People,
Process and Technology
For Success
FORMOSA LUGGAGE
GOODWAY COMPANY LTD.
GROWTH-LINK OVERSEAS
IMEX INDUSTRIES, INC.
JMI SPORTSWEAR PTE. LTD.
COUNTRY
SUPPLIER
BELGIUM
SUMMITOP INDUSTRIAL CO.,
LTD.
CHINA
CHINA
CHINA
CHINA
CHINA
CHINA
CHINA
LEE SPORT INTERNATIONAL CO.,
LTD.
CHINA
LONG ROOT
CHINA
TIGER GROWTH ASSETS LTD.
WELLPOWER SPORTING
GOODS
WILSON GROUP HOLDINGS
LIMITED
YEGIN
TWO-SHOT MOULDING
THERMOS
YAMAYA SANGYO CO., LTD.
COUNTRY
CHINA
CHINA
CHINA
CHINA
CHINA
PHITAC INDUSTRIAL LTD.
SAKURAI ATHLETIC
CHINA
CHINA
ZHEJIANG HUASONG
HOSIERY CO., LTD
ZHUJI SANLI CHEMICAL
FIBER CO., LTD.
CHINA
USA/CHINA
CHINA
JAPAN
KAMAL SPINNING MILLS
HOSIERY DIVISION
Pakistan
JAPAN
TWIN CITY KNITTING, LTD
USA
CHINA
JONG LIH INDUSTRIES LTD.
TAIWAN
TAROKO INTERNATIONAL
CORTINA GLOBAL
CORPORATION
CHINA
CHINA
JAPAN
CIBER
CHINA
ZHEJIANG ORIENT BEFIT
SOCKS MFT. CO., LTD.
YORKS CO,. LTD.
CHINA
SHANGHAI EIKO TEXTILE CO.,
LTD
COUNTRY
ENGLAND
CHANG WONG INDUSTRIAL
LONG WAY ENTERPRISE CO. LTD.
SUPPLIER
WU XI HENGLI KNITTING CO
LTD
JIANGSU FENNASI
ENTERPRISES CO. LTD
TAIWAN
TAIWAN
GLOBAL MERCHANDISING
ASSOCIATES, LLC
GLOBAL SOURCING INT’L
LTD
H3 SPORT GEAR LLC
CHINA
USA/CHINA
USA/CHINA
THAILAND
ASIAN SOURCING INT’L LTD.
CHINA
SHANGHAI UCHIN
CHINA
UCHINO INTERNATIONAL
THAILAND
MAINLAND INDUSTIRES
CHINA
SIMPRO DEVELOPMENT
CHINA
VEGABALL
THAILAND
BEVERIDGE MARKETING
USA
SOLARIS IND. GROUP. LTD.
CHINA
Combined JR286 & Active Energy Brands Supplier Base
A Retail Distribution Advantage
Shoe Chains
Sporting Goods
Outdoor
Famous Footwear
Shoe Show
Shoe Carnival
Payless
Journeys
Dicks Sporting
Goods
Modell's
Hibbett's
TSA
Academy
Big 5
Dunham's
Sports Chalet
Foot Locker
REI
Gander Mountain
Bass Pro
Cabellas
Department Stores
Saks
Lord & Taylor
H&M
Nordstroms
Macys
Dillards
Belk
Chain Stores
JC Penney
Sears
Kohls
Mass
Walmart
Target
Kmart
Specialty Store
Market
Off Price
Nordstroms Rack
TJ/Marshalls
Steinmart
Stage
Gordman’s
Clubs
Sams
Bj's
Costco
Key Accounts
Distribution:
$100 million +
Continued investment in applications
to support multiple business models
Sales
Data
Technology
Inventory
EDI
Purchase
Order
OM
Accessory
Exchange
IT
FA
AP
AR
WMS
GL
Testing RFID to better manage product
Market
Research
POS
Process
Launch
Results
Planning Success
Ongoing
Product
Cycle
Tracking Progress
Product
Design
Development
Test
Replenishment
Forecast
Mfg
Production
Ship
POS
Info
Retail
Orders
Stock
Adjustment
In Store
Need
Going Forward
A Successful Sales Strategy
Growth is Key
Objective!
In House Current Key Account
structure
Independent commission or
agencies
Partnering with Crocs Retail and
On-line operations
Commission $ paid to Croc reps
Melding People,
Process and Technology
For Success
Crocs Organization Chart
Division
President
VP- Sales
VP –Design/
Merchandising
Product
Development /
sourcing
Logistics
/Finance
Crocs Sales Organizations
Melding People,
Process and Technology
For Success
VP – Croc Sales
Key
account
sales
Rep
Coordinator
independent
CROCS
DIRECT
Sport
specific
Shoe chains
Dept stores
16
Off price
Product History
Initial Product Proposals - Bags
Product History
Initial Product Proposals - Hats
Product History
Initial Product Proposals - Kids
Going Forward
Promotion – Product Placement – Consumer Awareness
Going Forward
Product Process
Part
One
1.
•
•
•
•
•
•
Part
Two
Learn about the Brand - Who is Crocs?
Mission
Heritage
DNA
Consumer
Retail Environment
Product Initiatives
2. Research
• Market
• Trends
• Color/ Fabrics
• Consumer
1. Create Concept Boards
2. Brief Product Team
3. Review Initial Designs
4. Finalize Presentation to Brand
5. Brand sign-off
6. Launch to Market
Going Forward
PRODUCT IS KING!!!!
Head-to-Toe Concepts
• UV Protection Headwear
• Technology in Bags
•Lightweight
• Controlled Weight Distribution
•Fabric Innovation
•Concept that ties to Toning
• Eco-friendly/Reusable Shoppers
• Suedes and Canvas to hook to Ftwr Concepts
• Warm, Fuzzy Knits and Flannel Lined Hats
And …
• Medical Technology in Socks ?
Innovation. Fun. Simplicity. Comfort.
Faster
Product to
Market
Vendor
Managed
Inventory
Dynamic
Sales
Structure
Equals
Increased
Market
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