New Instruments for Export Promotion
International Fair MOS 2012
Day of the Czech Republic
Celje, 17th September, 2012
New Instruments of Export Promotion
Martin Pospíšil
Director of Foreign Economic Policies Dept. I.
1
Contents:
 Export Strategy of the Czech Republic 2012 – 2020
 The effectivity of the Czech Republic´s exports depends on
- both territorial and
sectoral structure and
Base for Export Strategy
- size of export companies
 Instruments for Export Promotion
New Instruments of Export Promotion
Martin Pospíšil
Director of Foreign Economic Policies Dept. I.
2
Export Strategy
of the Czech Republic 2012 – 2020
the Government of the Czech Republic approved
at its meeting on 14/3/2012
the Export Strategy of the Czech Republic 2012 - 2020,
which summarises the overall vision for the state´s proexport activities.
New Instruments of Export Promotion
Martin Pospíšil
Director of Foreign Economic Policies Dept. I.
3
Export Strategy
of the Czech Republic 2012 - 2020
The Export Strategy of the Czech Republic 2012 - 2020 is based around the current
state of the Czech economy:
- the condition of Czech companies, their sector composition,
- capital strength, the technical and technological standard of Czech
products and services and so on)
- the situation on European and global markets
(development on the main export markets of the Czech Republic, open questions
relating to the EU, the imbalanced growth of the global economy, the situation on
global financial markets and so on)
New Instruments of Export Promotion
Martin Pospíšil
Director of Foreign Economic Policies Dept. I.
4
Export Strategy
of the Czech Republic 2012 - 2020
 Defines the strategic framework of the pro-export policy
until 2020 and
 Summarises the overall vision for the state’s pro-export
activities, their goals, and also the measures through which
these goals should be achieved.
New Instruments of Export Promotion
Martin Pospíšil
Director of Foreign Economic Policies Dept. I.
5
Export Strategy
of the Czech Republic 2012 - 2020
 Corresponds to the approach chosen within the framework
of the International Competitiveness Strategy of the Czech
Republic for 2012 - 2020 (approved by the government
on 27/ 9/2011) and in accordance with it declares as its main
vision a contribution towards the Czech Republic becoming one
of the 20 most competitive countries in the world by 2020.
New Instruments of Export Promotion
Martin Pospíšil
Director of Foreign Economic Policies Dept. I.
6
Base for Export Strategy
 Strong orientation of Czech export industries in the EU markets
 the increasing level of sectoral specialisation
 low volume of exports in services with high value added
are potential threats to the Czech economy
 Period of major cuts in the public budget =>
state-financed institutions engaged in export development focus on activities,
which are indispensable for export and are not provided by the market
New Instruments of Export Promotion
Martin Pospíšil
Director of Foreign Economic Policies Dept. I.
7
Base for Export Strategy
Pillars and areas dealt with under the Export Strategy:

I. Export intelligence
Simplification of access to export-relevant information, Trade contacts and statistics,
Market intelligence and market analyses, Infrastructure and human resources for export

II. Export development
Readiness for export and export education, Export consulting, Export financing, Export eco-system

III. Development of trade opportunities
Increasing the demand for Czech exports, Export investments
New Instruments of Export Promotion
Martin Pospíšil
Director of Foreign Economic Policies Dept. I.
8
Instruments for Export Promotion
 Export intelligence (pillar I):
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1) Centre for shared services and export intelligence (back-office);
2) Information One-Stop-Shop;
3) Global diversification of exports (conceptual management).
 Export Development (pillar II)
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4) Services for exporters (front office services);
5) Export financing and insurance;
6) International financing resources and development cooperation;
7) Clusters and pro-export initiatives of self-governing units;
8) Management and communication platform.
New Instruments of Export Promotion
Martin Pospíšil
Director of Foreign Economic Policies Dept. I.
9
Instruments for Export Promotion
 Development of Trade Opportunities (pillar III):
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9) EU trade policy and export to the Single Market;
10) Optimization of the foreign network;
11) Services of the foreign network;
12) Investments and innovation for goods and services exports.
The complete text of the Export Strategy of the Czech Republic 2012 – 2020 could be downloaded at:
http://www.mpo.cz/dokument104211.html
New Instruments of Export Promotion
Martin Pospíšil
Director of Foreign Economic Policies Dept. I.
10
Thank you for your kind attention.
Martin Pospíšil
Director of Foreign Economic Policies Department I.
www.mpo.cz
E-mail: pospisil@mpo.cz
New Instruments of Export Promotion
Martin Pospíšil
Director of Foreign Economic Policies Dept. I.
11