Mobile A rapidly growing smartphone audience 49.8 million people own a mobile phone in the UK 73% of mobile phones in the UK are smartphones Smartphone Ownership has grown 14% since December 2012 Source: comScore MobiLens, 3 month average ending December 2013 What do people use mobile phones for? 39% of mobile owners access news – that’s over 19m people 69% Took photos 64% Used browser Used email 56% 48% Social networking Played games 39% Accessed news 39% 30% Listening to music 27% Watched TV or video Accessed online retail Purchased goods or services Source: comScore MobiLens, 3 month average ending December 2013 25% 18% Just over half of smartphone users access news Over 18 million Smartphone users access news on their phone That’s 51% of the smartphone audience Source: comScore MobiLens, 3 month average ending December 2013 Unique visitors accessing newspaper sites grew 40% year on year Unique visitors accessing newspaper sites via mobile browser (millions) +40% YoY 13.5 9.7 Dec 12 Source: comScore GSMA Mobile Media Metrics, December 2013 and December 2012 Dec 13 Newspaper page views have enjoyed significant growth year on year Newspaper pages viewed via mobile browser (000s) 1,125,245 +63% YoY 689,449 Dec 12 Source: comScore GSMA Mobile Media Metrics, December 2013 and December 2012 Dec 13