Newspaper Media Today: Moving Forward
Caroline Little
President & CEO
caroline.little@naa.org
Newspaper Print Audience Is Very Large
 79 million read on average weekday
 94 million read on average Sunday
 137 million in the past week
 Past week net reach for print:
 46% for 18-24 year olds
 60% for college grads
 62% for HHI $100K+
Including digital platforms, it reaches 161 million adults!
Source: Scarborough Research, Release 2, 2013, USA+
Audience Spreading Across Platforms
Online & Moble; 6%
Mobile Only; 4%
Online Only; 7%
Print & Online &
Mobile; 11%
Print Only; 54%
Print & Mobile; 5%
Print & Online; 13%
Base = U.S. adults who read a newspaper in print, visited a newspaper website or read a newspaper on a mobile device
Source: Scarborough USA+, Release 2, 2013
More Platforms = Larger Audience
Newspaper Unique Visitors, Apr 2013 - Jan 2014
150
Unique Visitors (Millions)
140
139
135
142
Sep
Oct
147
146
Nov
Dec
2014
Jan
133
133
130
141
148
127
120
110
100
Apr
May
Source: comScore
Jun
Jul
Aug
Newspaper Digital: Extensive Reach
 72% of the 18 – 34 age group
 68% use mobile
 36% are mobile exclusive
 77% of females 18 – 34
 62% use mobile
 39% are mobile exclusive
Source: comScore
More Than One-Fourth of Digital Audience is Mobile Exclusive
35%
Mobile Exclusive Unique Visitors as a % of Newspaper Digital Audience
29%
30%
25%
21%
20%
18%
19%
Apr
May
22%
26%
27%
27%
Nov
Dec
2014 Jan
23%
21%
20%
15%
10%
5%
0%
Source: comScore
Jun
Jul
Aug
Sep
Oct
Feb
Annual News Revenue: $63 Billion
Newspapers
$38,6
Local TV News
$8,9
Cable News
$5,2
Weekly Newspapers
$3,6
Network TV News
$2,1
Non-Commercial News
$1,9
News/Talk Radio
$1,6
Digital-Native News
$0,8
News Magazines
$0,5
$0,0
$10,0
$20,0
$30,0
$40,0
$50,0
Source: Pew Research Center
7
Advertising Revenue Across News Sectors
For Profit Digital-Native
News; 4%
News/Talk Radio; 1%
News Magazines; 1%
Non-Commercial News; 1%
Network TV News; 4%
Weekly Newspapers; 6%
Cable News; 5%
Local TV News, 20%
Newspapers, 58%
Source: Pew Research Center
8
Shifting Sources of Newspaper Revenue
9
Four Key Takeaways about Newspaper Media
 We deliver large audience across print & digital
platforms, with mobile usage growing fast
 We deliver in key demographic segments of active
consumers, including 18 -34
 Our revenues are diversifying rapidly
 More than half of all news revenues come from
newspaper media
Newspaper Media Today: Moving Forward
Caroline Little
President & CEO
caroline.little@naa.org